Eric Stetzler

Experience

• 

  Booz Allen Hamilton

  Jul 1985 - Aug 1990

  Senior Consultant

  Consulted for clients in the technology sector.

• 

  Taligent

  Jun 1992 - Dec 1995

  Strategic Partnerships Manager

  Evangelized a new computer OS for this joint venture of Apple, IBM, and Hewlett-Packard.

• 

  CommerceNet

  Aug 1996 - May 1997

  Program Manager

  Promoted e-commerce standards and technologies for this industry consortium.

• 

  Justsystem Ventures

  May 1997 - May 1998

  Director of Strategic Business Development

  Identified venture capital investments for this Japanese software company.

• 

  Eality

  Feb 1999 - Jun 2000

  Director of Product Management and Marketing

  Pioneered cloud-based business management solutions for small businesses.

• 

  Stetzler Consulting

  Nov 2000 - Feb 2004

  Interactive Product Management and Strategy Consultant

  Advised technology companies including Sybase, Macromedia, HP, and others.

• 

  Intuit

  Feb 2004 - Dec 2004

  Sr. Product Manager, Interactive Marketing

  Developed website features to increase QuickBooks e-commerce revenue.

• 

  Knight Ridder Digital

  Feb 2005 - Jun 2006

  Senior Product and Business Manager

  Launched new ad products for the interactive division of this large media company.

• 

  Ingenio

  Jul 2006 - Dec 2007

  Director, Pay per Call Business Management and Optimization

  (Acquired by AT&T Interactive)Business lead for Ingenio’s flagship product, a performance-based advertising network that allows advertisers to bid on phone calls and only get charged for calls received.Key Accomplishments• Optimized revenue by managing all levers—coverage, relevancy, CTR, chargeability rules—of the Ingenio Pay per Call Advertising Network.• Introduced a rigorous metrics-driven, test and evaluate process for business decision-making.• Managed competing stakeholder interests to balance advertiser satisfaction, consumer experience, and monetization, while ensuring a world-class local search experience.• Fixed numerous broken business processes including category, taxonomy, and keyword management, listing acceptance, internal communication, and advertiser expectation setting.• Consulted with account managers to optimize advertiser campaigns. Show less

• 

  YellowPages.com (formerly AT&T Interactive)

  Jan 2008 - Sept 2016

  Director, Business Intelligence and Analytics Product Management

  YP is the spin out and transformation of the AT&T YELLOWPAGES into a stand-alone digital media company, with 2015 revenue of $2 Billion. Key Accomplishments• Partnered with our data technology group to build out a new platform for corporate performance reporting including sales pipeline, bookings, revenue, and financial metrics.• Promoted common metric definitions and standardization of business logic across the company through strong data governance and metadata management. • Empowered users to self-serve with great visualization tools, training, and mentoring.• Collaborated with business system architects to re-platform the company, designing for reportability early in the lifecycle of new systems to sell, fulfill, and service digital ad products.Director, Business Intelligence Product Management Led the business intelligence product management team and also managed the data warehouse engineering and QA teams for a period of time (close to 30 people).Key Accomplishments• Built a world-class BI team and guided the team through an intensive period of change. • Applied strong product management discipline to build the company’s first enterprise data warehouse and reporting system, enabling better company-wide decision-making.• Greatly improved data quality and reliability via technology infrastructure investments including Vertica, Hadoop, Business Objects, and Domo. • Improved the effectiveness of a 3,500 member sales force by arming them with data to recommend the best products and set customer expectations.• Increased customer retention by providing over 300,000 advertisers with timely performance data on a wide range of advertising products. Show less

• 

  Fanatics, Inc.

  Mar 2018 - now

  Senior Product Manager, Business Intelligence

  Product lead for core business intelligence initiatives across functions including marketing analytics, merchandising, customer service, shipping/operations, finance/accounting, and business/partner management. Product owner for multiple scrum teams focusing on Core BI and BI Platforms. Areas of focus include MicroStrategy, Tableau, and Redshift-based solutions and interactive dashboards for real-time reporting based on Kafka streaming and open source libraries.Key Accomplishments:• Launched major enhancements to real-time business performance reporting platforms to improve accessibility and functionality including mobile optimization. Enables managers to diagnose and course-correct in real time to changes in consumer behavior across sites, channels, and product lines.• Defined and launched new customer service and shipping/operations reporting platforms featuring integrated data sets, analytic ad hoc cubes, and interactive dashboards. • Above initiatives resulted in cost savings of over $5M on an annualized basis by reducing call center contacts, appeasements (refunds), and shipping costs and over $1M in top-line revenue due to increased shipping upsell opportunities.• Replaced numerous legacy reports with MicroStrategy-based solutions, realizing significant operational cost savings. Show less