Akanksha Vardhan

Experience

• 

  Merkle Sokrati

  Apr 2014 - Sept 2017

  1. Owning a portfolio of 50+ clients with Ad spends range of 70k to 50 Lakh per month.2. Lead business operations of the e-commerce Businesses of Sokrati (Now OnlineSales.ai).3. Handling team for smooth business operations and controlling client escalations.4. Principal advisor for clients on Scale Up strategies across channels & how to improve performance on PPC.5. Improved Online Sales by 200% improving ROAS by 250% for Leading Online Ecomm Player 6. Managed the team of more than 6 Business analyst and responsible for their development and Training.7. Enabling adoption of Sokrati tool, Products & Google Beta features and drive automation.8. Increased Sales for India's leading jewellery site by 600% &reducing CPT by 84% in 7 months.9. Responsible for day to day operations and performance of client accounts, requiring interaction with both internal and external stakeholders.10. Understanding client goals, creating and executing strategies to exceed defined goals11. Providing crucial insights into further -sales and marketing opportunities, and effectively communicating this to client.12. Research, organize and analyze data and recommendations for clear communication13. Build, watch and maintain the digital advertising budget and track success metrics14. Understand and stay current on industry trends, competitive landscape and internal product development efforts. Show less • Day-to-day operations and performance of client accounts and interactions with both internal and external stakeholders • Understanding current industry trends, competitive landscape and internal product development efforts • Build, watch and maintain the digital advertising budget and track success metrics • Research, organize and analyze data and recommendations for clear communication • Managing a portfolio of 18 clients • Responsible for all regular (and ad hoc) analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client • Providing strategic insights on the client's business, marketing, and execution.•Understanding client goals, creating and executing strategies to exceed defined goals Show less

  • Lead Business Analyst

    Apr 2016 - Sept 2017

  • Business Analyst

    Apr 2014 - Sept 2017
• 

  ViralMint

  Sept 2017 - Jul 2018

  Head Performance Marketing

  •Growing client portfolio from just 7 clients to 35 clients in a span of 6months.•Formulating & Envisioning strategies for new clients as well turningaround struggling clients.•Handling Client Escalations ranging from Account Performance to SLAdelivery issues.•Helping the sales team with account audits and industrial standards to makesthe sales process easy and data-driven.•Leading digital marketing strategies and delivering higher marketing ROIacross channels like Google, Facebook, Instagram ,Quora ,Bing etc.•Leading a team of 8+ members of Business Analysts. Helpingthem shape their career in the digital world.•Responsible for the growth of all the individuals in the team and providingthem with any support necessary in terms of career growth, clienthandling, performance delivery, team handling & motivation.•Part of the interview panel for hiring freshers and laterals across variousroles in the organization.•Built personal development plans detailing their responsibilities & growthpath with milestones over the course of the next three months.•Providing training on Google Adwords, Facebook, Instagram & Bingwhile covering Operational, Strategic & Engagement aspects of the job. Show less

• 

  Digital ROI

  Jul 2018 - now

  - Overall ownership of 50+ global client accounts with annual ad management of $5Millon+- Diversifying business revenue by launching new verticals.- Building data tracking and Conversion Rate Optimization (CRO) team.- Building process to improve team efficiency- People development and management across the team – managing a team of 10+ Business Analyst, Managers, Engagement Managers

  • Vice President Business Strategy

    Apr 2022 - now

  • AVP - Ad Operations

    Jul 2018 - Apr 2022