Yasir Khan

Experience

• 

  CMC (Pvt) Ltd

  Jan 2007 - Dec 2007

  Public Relations Account Manager

  - Developing Omni Channel marketing plans for FMCG and Corporate clients to increase communication with their audience including their brands and corporate marketing;- Developing and Monitoring brand value for clients' products and make strategic plans for new product launches;- Drafting, proposing and executing PR plans and activities in community and media;- Creative writing and press releases for print media;- Conceptualizing PR & Marketing events, executing events, media management and calculating ROI with analytics for effectiveness; Organized major events & multiple press & media conferences/roadshows/TV shows for clients’ brand launching & corporate image management activities; - Preparing media, activities and advertising plan for clients and providing expert advice;- Undertaking various campaigns including product/brand launch; - Developing content for newsletters/magazines and supervising publishing, printing and distribution; Show less

• 

  Arpatech (Pvt) Ltd (Pakistan Official)

  Jan 2008 - Sept 2014

  - Overseeing general Operations, Service Delivery Managers, Catalog Team and Supply Chain Managers to meet the customer-specific SLAs;- Streamlining 24/7 Customer Center Operations to bring efficiency and productivity within the team by re-integrating the resources to optimally utilize them in the most efficient manner;- Achieving efficient work-flow through re-designing the internal processes;- Developing qualitative and quantitative analysis of team members to capture daily performance of individuals and hence drastically reducing the turnaround time of tasks;- Undertaking Pareto, Root Cause and 5-Why Analysis for identifying and resolving issues;- Developing Success Factors, PI and KPI for objective-based annual evaluation;- Managing internal trainings through development of thorough and comprehensive processes for team's capacity building and optimal productivity. Show less

  • Business Development Manager GS

    Jan 2008 - Sept 2014

  • Operations Manager

    Jan 2008 - Sept 2011
• 

  Rocktech Solutions LLC

  Aug 2014 - Dec 2018

  Regional Manager

  Rocktech Solutions is an IT System Integrator and Distributor (Security Cameras) in UAE and Pakistan with a focused approach on delivering solutions in data center, networking, wireless, backup, structured cabling and CCTV surveillance. Primary partnership and relationship with Cisco, Fortinet, Symantec, Proxim, Optronics, Xtend, ESET and other major brands to support Active and Passive Components,

• 

  Meridian Enterprise

  Feb 2018 - Aug 2022

  Marketing Director
• 

  Arpatech (Pvt) Ltd

  Oct 2021 - now

  • Ensuring training requirements of DevOps, DevSecOps and Software engineers are met to deliver service excellence to meet client requirements.• Being focal point for issue management and resolutions on customer escalations by ensuring customers have access to the right expertise throughout their journey.• Maintaining functional and technical knowledge of Cloud, DevOps and Software Development platforms and future skills roadmap resulting in value addition for customers by providing insight with respect to the availability and applicability of new services to the management and customers.• Managing ARR >$4mn across software, cloud services and staffing of 200+ resources in delivering impactful DevOps, Cloud Computing (Azure, AWS & GCP), and Software projects.• Leading customer advocacy by working with cross-functional team to improve customer experience and manage escalations. Show less • Leading and executing targeted digital marketing campaigns using SEMRush, Google Ads and GA4 by analyzing audience through audience targeting, retargeting, and meticulous pixel setup.• Driving ecommerce success in health & wellness segment by propelling revenue using targeted digital marketing, affiliate programs, and SEO optimization.• Drafting targeted press releases by identifying newsworthy angle and coordinating with journalists, resulting in local and digital news channels picking up on stories. • Developing multiple marketing strategies for the company and its subsidiaries to grow web traffic, lead-gen campaigns, and YouTube advertisements, contributing to business growth.• Setting up various analytical tools for gathering deep data analytics, analyzing data and using it effective for multiple marketing strategies for the company and its subsidiaries resulting in organic and paid web traffic, lead-gen campaigns, and YouTube advertisements, contributing to business growth. Show less • Led Arpatech's health and wellness venture, significantly enhancing online traffic, conversion rates, and nationwide delivery capabilities.• Scaled web traffic from 1,500 to 85,000 monthly, achieving a 5% eCommerce conversion rate.• Developed and executed an omni-channel strategy, including affiliate partnerships and onboarding distributors to reduce costs, and increase brand awareness.• Led performance marketing resulting in 15000 monthly orders through targeted digital campaigns. Directed digital marketing efforts, including SEO/SEM, email marketing, content creation, and social media marketing to drive engagement and sales.• Established a robust customer loyalty program that helped reduce Customer Acquisition Cost (CAC) and boosting repeat orders through enhanced customer retention strategies.• Established SOPs across all the eCommerce business, from customer service and procurement to inventory management and last-mile delivery.• Oversaw all aspects of eCommerce and marketing operations, ensuring seamless integration and functionality across web development, visual merchandising, customer care, and sales.• Utilized data analysis to inform decisions, track key performance indicators (KPIs), and continuously improve marketing strategies and operational efficiency.• Overseeing the development of website features, functionalities, and integrations with analytics tools. Show less

  • Vice President

    Feb 2024 - now

  • Snr Director - Customer Success

    Aug 2020 - Feb 2024

  • Snr. Director - Digital Marketing

    Aug 2020 - Feb 2024

  • Director of Ecommerce

    Oct 2021 - Jul 2023