Nikki Herta

Experience

• 

  Grand Valley State University

  Oct 2012 - May 2014

  • Promoted to Lead Writing Consultant in 2012• Consulted one-on-one and in classrooms with student writers• Held synchronous online consultations with students using GoogleDocs• Worked with students of varying disciplines, proficiencies, and class standing • Identified revision areas and proposed possible solutions • Organized year-long mentor groups to train new consultants • Proposed topics and corresponded with the newspaper's Editor in Chief • Wrote a weekly editorial • Organized staff meetings and events• Selected student pieces for the journal • Maintained the journal’s online presence• Proofread final magazine layout • Managed a higher education magazine through the entirety of thepublication process• Collaborated with graphic designer to create final publication

  • Lead Writing Consultant for the Fred Meijer Center for Writing and Michigan Authors

    Aug 2011 - May 2014

  • Columnist for the Lanthorn, GVSU's Student Newspaper

    Aug 2013 - Apr 2014

  • Editor In Chief of fishladder, Grand Valley's Student Journal of Art and Writing

    Jul 2013 - Apr 2014

  • Editor In Chief for Waves, GVSU’s Modern Languages Magazine

    Oct 2012 - Aug 2013
• 

  Dorothy A. Johnson Center for Philanthropy

  Oct 2014 - May 2015

  Web Project Assistant

  • Wrote and copy-edited written content for website• Generated links, tags, and SEO metadata for WordPress content • Edited over 200 video interviews using Adobe Premiere Pro

• 

  University of Minnesota

  Aug 2015 - May 2017

  First-Year Writing Instructor

  • Taught five sections of “University Writing,” the University of Minnesota’s first-year writing course • Created original syllabi, writing prompts, and classroom materials• Received strong student evaluations

• 

  Michigan Virtual

  Dec 2017 - Jul 2023

  Senior Content Creator & Editor

  • Produce a steady stream of compelling content targeted toward K-12 teachers, administrators, parents, and students • Write and edit content for blog articles, social media channels, email campaigns, web pages, print collateral, conference proposals, course descriptions, press releases, and more • Design, schedule, and automate email marketing campaigns • Develop landing pages for new products and services • Conduct SEO keyword research to inform content strategy • Collaborate with graphic designers, video producers, PR firms, radio stations, and marketing agencies to produce content • Provide direction and support to staff writers to ensure a consistent brand voice• Host and manage the BRIGHT podcast, featuring stories of hope & innovation in K-12 education Show less