Rayana Siminger

Experience

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  Trust Hospitality LLC

  Jul 2013 - Jan 2014

  Marketing Internship

  Assessed a portfolio of 10 properties located in the United States and Latin America• Benchmarked best practices in hotel industry• Defined and analyzed customer profiles• Elaborated recommendations for B2B and B2C Social Media Strategies

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  SEPHORA

  Apr 2014 - Oct 2014

  CRM Offer Management Assistant

  Responsible for implementing a new CRM solution to prioritize client offers at the checkout in stores and online• Created a process to collect offers from 4 marketing services, precisely describing offer type, condition, target and localization• Configured offers in softwares for deployment in-store and onlineAssisted the CRM/Brand marketing team by managing offline operations, notably single brand mailings• Handled CRM campaigns: creative brief, target definition, purchase mechanism definition, GWP management• Analyzed campaign results and proposed strategic recommendations Show less

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  SEPHORA

  May 2015 - Sept 2015

  CRM Brand Project Manager

  Responsible for implementing the marketing strategy of over 40 brands in Sephora’s client program in the French market• Created online and offline communication media with creative agencies, including 40-page magazines• Developed special operations: GWP distribution to top clients, sponsorship offers• Handled CRM campaigns: planning, budget, creating, printing, logistics, follow up• Analyzed CRM campaigns’ effects and brand assessments

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  Quintess

  Jan 2016 - Dec 2017

  Project Manager - CRM/Loyalty Programs

  Responsible for the management of 2 loyalty programs for major national bank clients (520 k total clients)• Managed 3 websites, including 2 e-commerce websites, with number of offers ranging from 30 to 100• Created communication plans and marketing media: 4 catalogs per year, 5 newsletters per month• Oversaw client projects: customer-focused operations, website and newsletter redesign• Oversaw budget and expenses • Coordinated internal services: customer service, partnership sourcing, logistics, and IT• Coordinated external resources: web designers, printers, and routers Show less

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  BearingPoint

  Jan 2018 - Oct 2020

  Digital & Strategy Consultant

  ConsultantFor the customer experience advisory team of a European Retail banking actor: supporting the client in discovering and applying best practices in marketing:• Implementing a pilot to set up control groups in marketing campaigns in one country• Communicating on the value of tracking campaign performances to internal stakeholders• Accompanying the advisory team on its mission statement for coherence and relevancy of client communicationsFor a worldwide banking actor: accompanying the client in the implementation of a reporting solution• Supporting the conception of the reporting tool in Agile method• Elaborating and conducting the change management strategy in various countries• Implementing processes to facilitate communication between IT and business, in various countriesFor a large banking actor in Europe, on the Corporate and SME’s segment: accompanying the client’s digital transformation on Data and CRM initiatives• Supported the conception of a CRM tool: writing business needs in consultation with the integrator• Defined user acceptance test plans, conducting tests and reporting anomalies• Animated workshops: tool demonstrations to collaborators, global coordination workshops• Elaborated project management recommendations based on Agile project principles• Change management: elaborated the user guide and trained end users (200 collaborators) Show less

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  BNP Paribas

  Oct 2020 - Dec 2023

  Marketing & CRM Expert
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  BNP Paribas Personal Finance

  Jan 2024 - now

  Marketing Performance Lead

  Campaign Performance Management specialist: Direct and Above The Line marketing performance frameworks, Marketing Mixed Modeling