Experience

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  Western university

  May 2010 - Apr 2011

  Fitness instructor specialist

  • Lead groups in various formats of 60 minute cardiovascular conditioning, muscular strength, endurance training, and stretching classes• Assisted participants by explaining equipment, providing additional counseling, ensuring safety, and selecting appropriate exercises• Represented the University of Western Ontario at the Region III National Intramural-Recreational Sports Association Conference at Indiana State University

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  Lovell camps

  Jun 2011 - Sept 2012

  Camp director

  • Developed and enhanced Summer and Winter camp programs• Primarily responsible for French language instruction, English as a Second Language, Outdoor Education and Swimming Lessons• Provided a fun and safe environment while enforcing camp policies and procedures

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  Cykl

  Sept 2012 - Jun 2018

  Indoor cycling instructor

  • Responsible for ensuring excellence in customer service and maintaining a positive studio culture and working environment• Liaised between members and upper management regarding operational policies• Managed customer expectations and developed long-lasting relationships• Designed and presented a nutritional seminar to professional athletes

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  Loblaw companies limited

  Aug 2013 - Feb 2014

  Community specialist

  • Collaborated with health and wellness professionals to create extensive plans for a new healthy grocery store concept called Nutshell Live Life Well, which focused on natural and organic products and a unique customer shopping experience • Developed innovative internal processes including; goal-setting, performance management, employee evaluations, company culture, operational processes, and community engagement• Fostered relationships with local businesses, practitioners and vendors; created partnerships• Planned store launch activities and associated budget proposals for marketing events• Completed Loblaw learning programs in; financial administration and bookkeeping, inventory management, effective conversations, department management, health and food safety Show less

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  Vega

  Aug 2014 - Apr 2016

  Experiential marketing specialist

  • Responsible for managing all Events, Community Partnerships, Trade Shows and Brand Ambassadors for Ontario• Bring the Vega brand to life through retail activations and community engagement• Hire, train, develop and manage a team of sales oriented demo representatives• Growth and engagement of social media community on regular basis• Educate consumers, retail staff and managers on in-depth Vega product knowledge]

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  Kelsey reidl, consulting

  May 2016 - now

  Freelance social media & digital marketing consultant

  • Digital marketing consultant for health & wellness professionals and businesses needing to create or re-brand their social media, e-mail marketing, and online strategies• Content creation; blogs, recipes, social media calendars, menu development, newsletters, copy writig etc.• Social media strategy + execution• Brand ambassador/ influencer partnerships program implementation• Skilled at paid advertising on Facebook and Instagram

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  Garden of life

  Mar 2017 - Jan 2018

  Social media marketing manager

  ⦁ Managed the development of unique partnerships, trustworthy affiliates, engagement and customer service ⦁ Launched a company-wide Social Media School that trained employees how to use social within the workplace ⦁ Created a private online community for customers that has grown to 2000+ members & increased sales by 200% ⦁ Scheduled, planned and posted content for 7 different social channels on a daily basis

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  Kelsey reidl, visionary inc.

  Oct 2017 - now

  Marketing consultant

  Marketing isn’t your expertise, it’s mine ☑️Staying on top of the latest marketing trends, and knowing where to focus your time (& limited energy) when you have just a few hours per week can be daunting 🤯When we work together for 4 months, you will be given the precise strategies that will take your business, marketing and growth to the next level. And you get all of this without having to commit to hiring an expensive marketing agency or investing in random freelancers.Here’s a sample of what we will work on during our time together...How to optimize your Tech Stack (the software & recurring subscriptions)How to rewrite your website Headline and Subheadline to increase conversionsHow to leverage SEO (Search Engine Optimization) to generate more leads from GoogleHow to FILL YOUR CALENDAR with clients, launch SOLD OUT group programs and Effortless Lead GenerationHow to simplify day-to-day processes and begin to outsource basic tasks, so that you can focus on income-generating activitiesReview how your business operates currently and streamline your tasks, so that you don’t burn out (and actually have the time and energy to scale up!)How to create BETTER, more CONSISTENT contentHow to revise your Packages and increase your Pricing in order to maximize take-home profit, as well as overall revenue Show less

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  Visionary life

  Jan 2018 - now

  Podcast host

  Visionary Life is a weekly podcast that features Conversations with Entrepreneurs & Inspiring Humans. It has ranked in the Top 50 on the Canadian Entrepreneurship Charts, many times.CHOOSE AN EPISODE TO START WITH!https://kelseyreidl.com/podcast