Experience

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  Ihs

  Dec 2008 - now

  Promoted to manager after 1 year as contract Database Marketing Specialist. Managed Database Marketing team supporting 20+ marketing managers worldwide. Managed team of 10, both local and remote, as well as transitioned from large domestic team to larger India group.- Interviewed, hired, and trained new team of 6 in Bangalore in 2014. Transitioned Database Marketing department from Englewood to Bangalore, saving company resources and increasing team capacity and coverage.- Developed and optimized processes that cemented team understanding and provided consistent results.- Mentored and trained team on best practices and systems within complicated data landscape, ensuring more comprehensive view of customer / product penetration and spend.- Collaborated with internal teams in defining CRM enhancements on behalf of marketing that improved and streamlined processes significantly.- Served as direct participant in Americas Customer First survey list verification and analysis, promoting customer delight score and enhancing company’s client focus.- Generated 1st audience-based target for Corporate Marketing, defining persona-based marketing efforts.- Won 2014 IHS Hero Award for going above and beyond for internal / external customers.- Recognized as 3-time Award winner in 1 year, a first for Americas Marketing team, including corporate wide Circle of Excellence and Marketer of the Quarter.- Recognized by CEO for high Colleague Engagement scores and contributing to IHS Leadership Best Practices Guide. Show less Drove target generation, lead processing, and analysis for 500+ campaigns per year supporting 12+ marketing managers and 20+ sales channels. Trained, on-boarded, and mentored 10+ new team members as well as managed daily work.- Queried, updated, and processed leads for 30+ legacy CRMs, ensuring effective follow up by Sales.- Participated in implementation of Microsoft Dynamic CRM 4.0, IHS.com, and Eloqua Email Service Provider and Campaign Management tool, integrating all providers into 1 platform.- Gained strong knowledge of SDOs, IHS sales channels, marketing tactics, and systems, as well as industry and persona segmentation that enhanced sales results through more efficient targeting. Show less

  • Database Marketing Manager

    Jun 2012 - now

  • Database Marketing Specialist

    Dec 2008 - now
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  P2 energy solutions

  Apr 2018 - now

  Sr. mktg. strategist, database