Adria Mallada Lorente

Experience

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  Federació Catalana de Basquetbol

  Jan 2017 - Jan 2018

  This profession represents more than a passion and a hobby to me. It taught me valuable skills such as patience and the ability to strategize under pressure. To be thorough and have an eye for details, decision making abilities and it taught me how to work harmoniously in a team, managing confrontation and compromising effectively University Placement• Liaised with clients to gather their event requirements and provide recommendations• Produced detailed proposals for events (including timelines, venues, suppliers, legal obligations, staffing and budgets)• Supported the planning of basketball events to ensure smooth operating at maximum capacity• Provided administrative support by responding to member queries and complaints promptly

  • Basketball Referee (Ad-Hoc)

    Apr 2010 - Jan 2018

  • Event Organizer Intern

    Jan 2017 - Jun 2017
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  Nike

  Jan 2018 - Sept 2018

  Sales Associate

  • Successfully managed the customer sales cycle (from engagement to closing) through the delivery of customer assistance in multiple languages • Achieved best and most profound product knowledge across the team, being rewarded with Employee of the Month 3 months since starting. • Overachieved monthly sales targets by 50% in 3 consecutive months by consistently improving customer engagement techniques and deepening product knowledge,• Responsible for training of entry level associates Show less

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  London Basketball Association

  Sept 2018 - Feb 2019

  Business Development Manager

  • Responsible for the overall success of the LBA events projects including strategic planning, successful initiation, execution and performance monitoring• Designed new customer development strategies to capture market channels and acquire additional funding streams.• Implemented and executed marketing activities to increase branding exposure and recognition programs.• Lead the design and development of AllOfficials.co.uk: a tool to manage official’s allocation and automatize payments. Show less

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  DAZN

  Apr 2019 - Mar 2021

  Project Manager - Strategy & Insight

  • Led new product release validation projects by providing innovative customer experience strategies for our global key partnerships.• Created comparative analysis of competing products and on that basis performed end-to-end projects with Product Managers and Software Engineers to enhance in-house product development by delivering detailed performance reports for future improvements.• Supported business expansion to +200 countries and territories by performing market analysis, assessing Internal capabilities and developing a go-to-market strategy.• Developed and managed a +50K loyalty customer data base to gather feedback on new product functionality via workshops, focus groups, questionnaires and other methods.• Designed and implemented an incentive program that improved user engagement on projects by 65%. Show less

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  IMG ARENA

  Mar 2021 - Feb 2023

  Customer Solutions Manager

  • Accountable for the viability, development and success of all integration projects from discovery to launch managing customer relations as primary contact.• Responsible for building and developing relationships with clients across multiple territories and created insight reports on customer performance for future deals.• Key member for internal stakeholders (product, data & support) to analyse and solve challenges, interpret performance and evaluate success of existing and new services.• Developed revenue growth strategies identifying opportunities based on market research, customer feedback and competitor analysis. Show less

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  William Hill

  Feb 2023 - Feb 2024

  Commercial Manager

  • Responsible to demonstrate the successful delivery of Sportsbook strategy and collaborate on long term planning by building data led strategic proposals.• Driving analytical output from BI/Finance to find risks and opportunities and led creation of Monthly Business & Commercial Reviews to the executive teams.• Analysis of new and existing agreements with external partners to drive value, retention and growth.• Manage customer focused initiatives; Return on Investment for our FVA budget, new segmentation models of customer spend and analysis of customer propositions.Skills: · Data Analysis · Strategic Initiatives · Product Management · Cross-functional Team Leadership · Agile & Waterfall Methodologies · Agile Application Development · Show less

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  Infront Sports & Media AG

  Feb 2024 - now

  Senior Account Manager