Alex Butler, M.S.

Experience

• 

  RecSports at the University of Tennessee

  Oct 2020 - May 2023

  - Awarded "Ira Sliger Leadership Award" amongst all student managers "in appreciation for dedicated service and leadership to the RecSports [Promotions] department and the students of the University of Tennessee"- Acted as liaison between team of three Promotions Assistants, one Graduate Assistant, and top level coordinators- Collaborated with seven program leaders to communicate promotional needs and develop content strategy for monthly and weekly events- Conducted employee one-on-ones, interviews, and evaluations to foster healthy team dynamics- Initiated beginning frameworks of DEI efforts for future academic years within organization programmingContinued performing Promotions Assistant duties listed below: Show less - Compiled and created content strategies and captions through photography and interviewing practices to be published on official university-branded social media platforms, including Instagram, Facebook, Twitter, and TikTok- Increased UTK RecSports’ average social media engagement on Instagram by 158%, following by 228%, and reach by 229%- Developed long-standing social media, email, and print campaigns to promote upcoming events using Hootsuite, Mailchimp, and Emma- Managed and organized social media analytics to discover user engagement trends to shape content and posting strategy- Designed and distributed promotional materials, posters, and banners across RecSports facilities using Canva, Adobe Photoshop, Illustrator, and InDesign- Communicated RecSports offerings through in-person tabling at student engagement events Show less

  • Promotions Manager

    Jun 2022 - May 2023

  • Marketing & Promotions Assistant

    Oct 2020 - May 2022
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  University of Tennessee System

  Jan 2022 - May 2022

  Communications Intern - Procurement Services

  - Contributed to Supplier Diversity Initiative Business Expo planning to connect diverse business suppliers with UT system opportunities- Formulated email list campaigns using Constant Contact to evoke larger supplier responsiveness- Obtained and filtered supplier-provided information fields based on specific criteria using Excel or Qualtrics- Engaged with underrepresented business owners to received feedback as how to open up discussion and provide opportunities between smaller minority-owned businesses and larger-scale university job bids Show less

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  Haslam College of Business at the University of Tennessee

  May 2022 - May 2022

  UTK Global Strategic Management in the United Kingdom - Study Abroad Program

  - Gained valuable first-time experience outside of the continental United States- Studied coursework centered around concepts of cultural competency, international business frameworks, and cultural intelligence- Claimed victory in class-run simulation of international business selling through virtual marketing, supply chain operations, and human resources decisions- Visited company sites to discuss entrepreneurial efforts and day-to-day business practices outside of the United States- Exposed to areas of cultural significance through informational tours, research, and experiences- Navigated international airports, transportation, and cities through effective communication and extensive preparation Show less

• 

  University of Tennessee VolShop

  Nov 2023 - May 2024

  Retail Associate

  - Completed daily product transactions using point-of-sale systems- Represented University of Tennessee brand for foot-traffic entering store- Organized store floor layout to create environment easy to shop in- Assisted with stockroom inventory management, product counts, and labeling

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  Universal Music Group Nashville

  May 2024 - now

  Promotions Intern