Keaton Day

Experience

• 

  Camp Champions

  May 2012 - Aug 2015

  Department Head

  Reoccurring Summer job.-Director of Watersport Activities-Trained a staff of 20+ life guards on the safe usage on a fleet of 5 Natique brand boats, and 6 Yamaha brand jet skis.-Trained a staff of 20+ instructors on how to teach youth aged 8-18 to water ski, wakeboard, knee board, and wake surf, at all levels from beginner to advanced. -Upheld maintenance on over $300,000 worth of watersport equipment.

• 

  North Central Construction

  Aug 2015 - May 2016

  IT Consultant

  Helping to design company website, as well as bring the company online. Assist in creating production sheets, bids, and complete various construction project tasks.

• 

  Knowledge on the Run

  Jun 2016 - now

  Co-Founder/Executive Director

  Provide opportunities for high school aged students to go on immersive condensed alternative education trips abroad. -Implementation of experiential learning programs-Experiential Learning framework development-Design and maintenance of website-Marketing and outreach-Search Engine Optimization-Search Engine Content Creation-Content Marketing-Social Media Management-Lead Generation-Day-to-day miscellaneous operations

• 

  Camp Champions

  May 2017 - Aug 2017

  Division Leader

  A member of the Leadership team overseeing the Senior Camper Division:-The Senior Camper Division is a leadership development program that seeks to teach high school students communication, collaboration, creativity, critical thinking, leadership, and various other skills.-I actively manage the counselors within the Senior Camper division, and oversee training, and handling of day to day camper growth.-I handle logistics planning to assign tasks, and responsibilities to more than 40 campers at any one given time, amongst a large traditional overnight camp program. Show less

• 

  Spectra Logic

  Mar 2018 - Feb 2023

  I worked as a Product Marketing Lead, completing:-SWOT analysis on an existing product line for a new market-Market Analysis to determine Total Addressable Market (TAM) opportunity, as well as determine market share we could capture-Competitive Analysis of our product vs competitors-Work in the lab to learn hands-on how our systems work -Determining adequate messaging and positioning for this new market-Build a preliminary plan to increase: -Market Share - Revenue - Market Penetration - Customer Interest - Customer Satisfaction-Develop collateral and marketing materials, written, multi-media, and in-person presentations, for both internal and external use to assist in the execution of the developed Go-to-market plan. -Develop, and analyze customer and support feedback to aid in the development of new features, and the improvement of existing features.-Report quarterly to C-level executives, while also owning the PnL of the product line within this market. Show less Working as the Web SEO Specialist. I actively engage in keyword research for our over 1700 web page website. Leveraging communications with the sales team to determine which keywords customers would typically have at the beginning of the sales cycle. I complete both on and off page SEO activities. I actively analyze, and provide reports on a bi-weekly basis as to the improvement of the Spectra website functionality based on data found in Google Analytics, Google Search Console, and Google Ads. Provide content change recommendations to improve rankings for niche keywords. I actively manage our Google Ads lead generation campaigns, from keyword research, Ad creation, tracking and optimization. I also help with editing and cutting Spectra video materials. Show less

  • Product Marketing Lead

    May 2022 - Feb 2023

  • Digital Marketing Manager

    Nov 2021 - Feb 2023

  • Digital Marketing Specialist

    Jan 2021 - Nov 2021

  • Web SEO Specialist

    Apr 2018 - Jan 2021

  • Graduate Marketing Intern

    Mar 2018 - Apr 2018
• 

  STAPHAUS

  Mar 2023 - Jul 2024

  Performance Marketing Manager

  At a Performance Marketing Agency, I managed the following programs across the entire book of business:- E-commerce store management across WooCommerce WordPress sites, and Shopify stores.- Google and Microsoft ads management across all accounts covering strategy, tactics, implementation, monitoring, and reporting. - Delivering ROAS values that consistently exceeded client and internal targets. - Build both the plumbing for data pipelines to aggregate data from disparate silos into a centrallocation as well as create reports and provide analysis aided by robust data visualizations built insideof Google's Looker studio, fed via dynamically populated Google Sheets, GA4, Google Ads, and otherdata sources.- Develop an A/B testing strategy, and implement both a monthly and quarterly test across eachaccount for improving UX, Ad performance, Landing page conversion rates, Email CTRs, etc.Dependent upon the KPIs that are valuable for the specific client we're running the test for.- Develop and present reports bi-weekly to each client regarding general account performance, andgeneral website performance, as well as in-depth discussions of the A/B test data, exploring all of thehypotheses, methods, and statistical significance of the data components.- Dashboards present a variety of metrics including AOV, Orders, Revenue, CAC, LTV, ConversionRate, ROAS, Spend, Spend as a % of Revenue, and more.- Working with client marketing teams, communicating effectively to understand deeply the strategicrequirements needed by software solutions for our clients, and communicating these needs torelevant internal team stakeholders in a clear and concise manner. Manage client dev teams,aid in communicating technical requirements to devs, and manage the SDLC from design andimplementation, all the way to testing and training. Show less

• 

  Surf & Snow Collective

  Jul 2024 - now

  Director of Performance Marketing