Erin Shapiro

Experience

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  Teddy Bear Care

  May 2006 - Dec 2008

  Co-Owner

  -Enlisted New Clients-Performed customer value analysis-Organized records and materials-Developed marketing materials including logos and mailings-Produced, co-wrote, and edited advertising scripts

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  The Irish Rover

  Oct 2009 - Oct 2013

  Bartender / Server

  Coached new staff and developed training standards as head server-Demonstrated excellent customer service skills in a high stress, fast paced environment-Recruited and booked live entertainment for events-Developed and maintained strong customer relationships-Increased sales with promotional selling techniques including poster and point of sales concepts

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  Shacked.org

  Feb 2012 - Oct 2013

  Social Marketing Intern

  Reported directly to CEO of a startup travel business focused on surfing adventures worldwide. Led grassroots sales and marketing efforts, including branding, social media marketing, and advertising initiatives.

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  Casa de la Luna

  Jul 2013 - Jan 2016

  Managing Owner, Business Operations, Sales & Marketing

  - Managed sales, marketing, maintenance, bookings, and guest relations for luxury vacation property. - Achieved 90% booking rate, generating over $118K in revenues during 18 months of operation.- Positioned property for profitable sale following return to the U.S.

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  Mint Skincare Studio

  Sept 2013 - Jan 2016

  Sales & Marketing | Business Operations | Lead Esthetician

  - Launched, marketed, and managed a small business that quickly became Nosara’s #1 skincare studio with 300+ repeat customers. - Exceeded ambitious startup sales goals by up to 30%. - Managed all facets of client scheduling, sales, and satisfaction. - Demonstrated advanced technical knowledge in skincare products and protocols. Managed product ordering and inventory control as well as visual merchandising.

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  Vibe Social Media

  Jan 2015 - Apr 2017

  Social Media Manager

  - Supported sales, marketing, and key account management, reporting to company owner.- Landed and managed 3 new accounts: Minds Matter of Denver, Blythe Interiors, and Worldwide Vintage Autos, representing more than 50% of total company revenues. Supported team-based management of Butcher’s Bistro and i-Ortho. - Assembled weekly analysis reports tracking marketing campaign results. - Planned, scheduled, implemented, and measured the impact of social media communications and advertisements.- Increased social media followers by creating and regularly publishing compelling copy and images. عرض أقل

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  Nordstrom

  Oct 2015 - Apr 2016

  Visual Merchandiser

  - Promoted sales with creative merchandising and styling. - Partnered with department managers and designer representatives in planning and implementing merchandise presentations. - Complied with department presentation and safety guidelines. Installed and removed window presentations including propping, mannequins, fashion, and lighting. - Built store promotional displays for events. - Maintained an eye for detail with regard to design, composition, merchandising, and execution of quality. - Achieved national recognition for Holiday Decor. عرض أقل

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  Sesen Skin Body Wellness

  Jun 2016 - May 2017

  Sales, Marketing, Client Service | Esthetician | Social Media Specialist

  - Achieved goals for product and service sales, marketing, and client services. Reported directly to company owner. - Established and managed social media marketing on Instagram.- Performed facial, epidermal leveling, and other treatments for clients.- Provided extensive client communication and education on wellness and product topics. - Develop skincare treatments specifically for the client’s needs. Pursued continuing education.

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  Hey Honey ®

  May 2017 - Mar 2018

  Training & Education Manager | Customer Service Manager | E-Commerce Manager | Lead Esthetician

  - Provided training and leadership for new hires. Oversaw social media and marketing staff and vendors.- Supported Sales team in managing key accounts: Ipsy, QVC, Dermstore, Walgreens.com, and Duane Reade - Managed buildout of Amazon U.S, Canada, and Global marketplaces. Oversaw international relationships with 40+ e-commerce companies. Increased sales 10x during tenure in position.- Traveled to multiple markets nationwide to demonstrate products at tradeshows and 40+ retail locations. Conducted online product training as well. - Updated website content, prepared email campaigns, press releases and packaging copy. - As lead staff Esthetician, conducted product research, testing & development, consumer research, as well as protocol development and documentation. Provided proof of ingredient benefits to QVC.- Interfaced with consumers on all social media platforms, providing products advice, managing corporate and consumer returns, and investigation of order and shipping issues. عرض أقل

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  Sanitas Skincare

  May 2018 - Feb 2020

  - Develop and deliver engaging product and protocol training, presenting to diverse staff and students in high-end resorts, spas, salons, beauty schools, and retail accounts both in person and via digital webinars. - Provide comprehensive product and modality training in 17+ markets internationally for students and professionals, presenting to groups of 2 to 150+ on over 100 distinct product offerings.- Hire, develop, and manage a team of specialized educators. Oversee all facets of complex scheduling and logistics for over 120 training sessions per year.- Support and collaborate with Sales & Marketing teams to implement digital consumer training through social media content creation and direct consultation.- Design and development of curricula for professionals, focusing on product knowledge, skin types & concerns, protocols, and modalities for both in-person and webinar delivery.- Provide customized skin care treatments to VIP clientele at exclusive events for luxury resorts, spa partners, and tradeshows while maintaining company image, presentation, and hygiene standards. عرض أقل

  • Training and Education Manager

    Aug 2019 - Feb 2020

  • Account Executive / Licensed Esthetician

    Jan 2019 - Aug 2019

  • Account Partner / Licensed Esthetician

    May 2018 - Dec 2018
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  Rhonda Allison Clinical Enterprises

  Nov 2020 - Jan 2023

  Educational Sales Consultant
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  Jan Marini Skin Research

  Jan 2023 - Dec 2023

  Account Development Manager
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  Naturopathica

  Dec 2023 - now

  Account Manager - West Coast