Erik Marcon

Experience

• 

  Alta Rail Technology

  Jun 2015 - May 2016

  Software Developer Intern

  Developed a GPS simulation tool and helped port the real-time system from Windows to Linux (C++/Python)

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  Anheuser-Busch InBev

  May 2016 - Dec 2020

  Responsible for market, data and price analysis of the premium brands in the South of Brazil, as well as in charge of AB-InBev's premium brands at the in-home channel.- Collaborated with multiple stakeholders to determine the strategy and priorities of the premium portfolio.- Implemented successful marketing, distribution, and pricing strategies for every brand in the premiumportfolio.- Launched new products and brands such as: Beck's Beer, Colorado Draft and many others.- Data-driven decisions led to a new pricing strategy, resulting in 10% growth in volume and 20% growth in revenue year over year (over R$ 2 billions in revenue ~ 300 million €). Show less

  • Regional Premium Brands Manager - Off Trade

    Nov 2018 - Dec 2020

  • Regional Trade Marketing Manager - Off Trade

    Apr 2018 - Nov 2018

  • Trainee (Business)

    Jan 2018 - Apr 2018

  • Craft Brands Supervisor

    Aug 2017 - Dec 2017

  • Market Intelligence - Intern

    May 2016 - Aug 2017
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  Fazenda Rio Salto

  Jan 2021 - Aug 2022

  Sabbatical

  Responsible for the implementation of business intelligence tools, solar energy panels and warehouse construction

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  University of Groningen

  Sept 2022 - Dec 2023

  M.Sc. in Artificial Intelligence

  Two year program focused on Deep Learning, Data Science and RoboticsDeveloped projects on time-series forecast, recommendation systems, reinforcement learning and computer vision

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  Hotmart

  Dec 2023 - now

  Business Operations Specialist