Marty Rowland

Experience

• 

  Shop At Home Network

  Jan 1998 - Jan 2006

  Traffic Promotions Coordinator

  -Scheduled all Promotional Spots which ran in the commercial breaks during all day parts-Coordinated all Live Mentions during the Live Shows-Organized and coordinated all Creative Services Master Tapes and Tape Logs from both Internal Producers as well as Outsourced Producers-Responsible for encoding all Promotional Video Spots into the Leitch Video File Server for On-Air use-Helped coordinate all Cross Channel Promotions which ran on the other Scripps Network Brands-Supervised Chyron Operators during day-to-day Chyron Activities -Created and merged on-air graphics from designs submitted by the On-Air Graphics Designer-Daily maintenance of current Chyron directories-Managed and organized the Chyron Log used by the Chyron Operators during live shows-Updated database of B-Rolls the producers need during live sales presentations-Periodically met with Executive Producers to determine which B-Rolls were no longer required and could be purged from the system-Chyron Operator during Live Shows-Technical Director during Live Shows-Camera Operator during Live Shows-Master Control Operator during Live Shows Show less

• 

  WSMV

  May 2006 - Mar 2008

  Log Coordinator

  -Responsible for daily deadline completion of log preparation including spot placement, competitive separation, and inventory maximization using the Wide Orbit Traffic System-Responsible for finalization of daily logs for delivery to Master Control-Responsible for completing all Overnight and Marketron Monthly Posts for more than 20 Account Executives

• 

  Charter Media Advertising

  Mar 2008 - Sept 2012

  Client Services Coordinator II

  -Tested and trained all Associates on the Doc-Trax document storage system implemented in January 2011 allowing the Client Services team to go completely paperless-Team Lead for the testing of the new charter.net data entry workflow system within ad-sails -Train the Account Executives and Data Entry Team on charter.net entry workflow system -Point person for day-to-day operations on charter.net workflow system-Responsible for the 25% marketing inventory including all Charter owned systems as well as the 3rd Party Systems scheduled out of the Murfreesboro Office-Responsible for entering and maintaining all NCC National buys for all of TN, Huntsville, AL, and Montgomery, AL Show less

• 

  Affinion Group

  Sept 2012 - Jan 2015

  Operations Manager/Client Marketing Specialist

  -Manage and maintain large base of Credit Union and Bank client relationships-Participate in introduction calls with Client Manager -Responsible for accurate input of system information in order to receive and process client data-Create and provide marketing material and event production timelines for clients-Manage all proof changes requested by client with Legal and Marketing partners-Utilize all checklist and quality assurance tools to maximize accuracy and ensure timely campaigns-Discussions of add on benefit opportunities with clients-Produce timely and accurate client campaigns-Partner with Sales to strengthen client relationships and generate new revenue opportunities-Team lead for Client Services’ initiative to develop a new system of monitoring and reporting on Contact Center performance when dealing with our client calls to insure all corporate standards were met-Provided monthly reports to clients outlining success of current marketing programs detailing monthly enrollment data, cumulative enrollment data and monthly commission amounts-Worked with client to resolve any and all issues involving customer issues post-launch Show less

• 

  Eventbrite

  Mar 2015 - Apr 2015

  Customer Service Representative

  -Tempory/Contract position via Vaco Staffing-Fielded calls and emails from attendees of large music festivals within the United States and Canada

• 

  Spectrum Reach

  Apr 2015 - May 2022

   Salesforce Marketing Cloud Administrator supporting the Enterprise and local field marketing teams. This includes but is not limited to Journey Building, SQL queries, Data Extension Creation and maintenance, automation building. Pardot Administrator utilized for internal corporate communications. Integral contributor during the migration from Pardot to Salesforce Marketing Cloud. Work with Enterprise and Field Marketing teams to best utilize Salesforce Marketing Cloud to most effective achieve desired results for planned initiatives. Gatekeeper of all prospects imported into Salesforce to insure we are in compliance with Can-Spam, and other Privacy Regulations. Responsible for all asset creation within Pardot. Including Forms, Custom Redirects, Dynamic Lists, Engagement Studio Programs to name a few Show less -Create all distribution lists for Internal Communications using Pardot-Integral contributor while incorporating Sales Force into the lead generation process for the Enterprise Group-Receive all inbound calls, emails and chats from the "contact us" section of www.spectrumreach.com-Distribute all leads to appropriate sales teams across the entire Spectrum Reach footprint-Update corporate linkedin page to insure all content is relevant and current-Analysis of all website traffic by using Google Analytics and report to management on all key factors-Assist Enterprise Marketing Team with all promotions associated with Brand Awareness Show less

  • Sr. Data and Reporting Analyst

    Aug 2016 - May 2022

  • Associate Media Marketing Representative

    Apr 2015 - Aug 2016
• 

  Offprem Technology

  May 2022 - now

  Solutions Architect