Claire Schrantz

Experience

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  Interlibrary Loan Office, Raynor Memorial Libraries

  Aug 2011 - May 2013

  Student Office Assistant
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  Educational Opportunity Program

  Dec 2011 - Dec 2012

  Pre-College Tutor – Writing and Literature
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  Circulation Desk, Raynor Memorial Libraries

  Jun 2012 - Aug 2012

  Student Assistant
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  References and Instructional Services, Raynor Memorial Libraries

  Sept 2012 - May 2013

  Student Office Assistant
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  RSP Marketing

  May 2013 - Aug 2013

  Community Manager

  • Generated SEO-focused social media content for five local businesses • Built rapport with clients' Facebook, Foursquare and Twitter audiences• Reported weekly mentions and followers data to illustrate ROI• Became proficient in applications Hootsuite, SMBTweets, Sprout Social, Tweepi and Tweetdeck

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  Mashalot

  Jun 2013 - Aug 2013

  Public Relations Intern

  • Contributed to brand's Facebook, G+, LinkedIn and Twitter• Provided SEO-focused content to the Mashalot blog using WordPress• Represented writing team at pitch meetings• Served as brand ambassador at promotional events

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  Christiansen Creative

  Sept 2013 - Nov 2014

  • SEO - moved firm to first page of Google search results for targeted keyword phrase• Wrote short and long form copy (based on designers' concepts) for award-winning campaigns• Developed content for and deployed email blasts using MailChimp • Contributed to strategy with sound preparatory project research• Managed Facebook, Instagram, Pinterest, Twitter, YouTube and G+ pages• Helped with administrative work and housekeeping • Wrote short and long form copy for digital, print and video• Proofread outgoing materials• Provided content for an email newsletter using MailChimp• Became proficient in project management software Basecamp

  • Copywriter

    Dec 2013 - Nov 2014

  • Copywriting Intern

    Sept 2013 - Dec 2013
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  SABRE - Security Equipment Corporation

  Dec 2014 - Dec 2017

  • Managed website and digital campaigns: Increased web traffic 300% YOY through SEO, PR and paid media• Increased bear spray sales 30%, home security 21% and pepper spray 40% through B2B and end-user marketing• Sales support: Concepted and built sales decks and collateral kits to clinch business with Fortune 500 retailers• Managed vendors and creative contributors to ensure results-driven content... on-time and on-budget• Developed annual $1M+ budget strategy, tracking ad spend and analyzing campaign ROI Show less

  • Marketing Manager

    Dec 2015 - Dec 2017

  • Marketing Associate

    Dec 2014 - Dec 2015
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  CuraLinc Healthcare

  Dec 2017 - Aug 2018

  Marketing and Communications Manager

  • Ensured and increased member awareness of Employee Assistance Program (EAP)• Built and deployed group-level campaigns: Increased engagement 600% with university client• Analyzed budgets and increased efficiencies: Developed recommendation decreasing print spend 32.34% plus in-house time savings• Managed engagement campaigns: Concepted, created, and distributed promotional collateral

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  First Stop Health

  Aug 2018 - now

  • Director of Engagement

    Aug 2022 - now

  • Senior Manager of Engagement

    Aug 2020 - Aug 2022

  • Engagement Manager

    Aug 2018 - Aug 2020