Doris Petersen

Experience

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  BBDO

  Jan 1997 - Jan 1998

  Graphic Designer

  Clients: Bellsouth | Mitsubishi | Pepsi | Eskimo | TipTop

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  McCann Erickson

  Mar 1998 - Oct 1998

  Art Director

  Clients: Coca-Cola | Pollo Campero

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  Alternative & Innovative Marketing

  Mar 2003 - Jun 2007

  Art Director - Studio Manager

  Experienced in leading experiential marketing initiatives tailored for the Hispanic market in the US. - Proven ability to manage end-to-end design production processes for prominent clients such as Sony, Campbell’s, Johnson & Johnson, Conoco Phillips 76, Los Angeles Dodgers, and Coca-Cola. - Adept at collaborating closely with clients and agency teams to align designs with strategic objectives, consistently meeting deadlines and exceeding expectations. - Skilled in building and leading high-performing design and production teams, coordinating freelance resources and optimizing studio operations to enhance efficiency and quality. - Effective in managing operational and financial aspects while maintaining strict adherence to allocated budgets and implementing innovative workflows to drive continuous improvement. Show less

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  Sommerset Creative

  Oct 2007 - Jul 2011

  Principal
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  Petco

  Feb 2008 - Jun 2024

  Orchestrated end-to-end operational efficiency initiatives for the marketing department, meticulously overseeing the planning, execution, and optimization of comprehensive campaigns spanning digital, print, events, OOH, and broadcast channels. - Budget Management: Oversaw a multi-million dollar annual production and operations budget covering creative, studio, packaging, and marketing focusing on accuracy and transparency.- Project Management: Led the production of over 3,000 projects annually, improving team efficiency through streamlined workflows.- Technology Integration: Implemented Adobe Workfront and Adobe Experience Manager, reducing creative asset turnaround time by 45% through automation and advanced tools.- Process Engineering: Enhanced team performance and OKR alignment with data-driven insights, boosting internal VOP scores by 15%.- Culture Building: Fostered a collaborative and innovative environment through workshops and expert sessions, driving professional growth.- Brand Compliance: Maintained rigorous adherence to regulatory, brand, and legal standards with comprehensive playbooks and guidelines. Show less Promoted to lead the brand creative team, photo studio operations, and packaging production.- Streamlined communication between overseas vendors and internal production teams resulting in a more efficient workflow and reduction of after-hours work.- Spearheaded the evaluation and proposal to support the increase in PDP photography, leading to the expansion of the photo/video team and increased budget to support the demand of owned brands photography.- Championed the use of technology and standard processes in photo studio driving efficiency in producing and scheduling product and lifestyle shoots. Show less Oversaw and optimized creative process, ensuring alignment with strategic goals. - Led the cross-functional rebranding effort across the full enterprise when Petco - the largest update to the brand and logo in the last 20 years inclusive of store signage, marketing materials, uniforms, digital, internal communications, and training documentation.- Oversaw the launch of the Petco Vital Care membership and Petco Pay credit card launch in a highly regulated environment.- Collaborated with the finance, events, and communications team to support the efforts related to Petco going public in 2021.- Led and mentored a team of creative project managers and designers to foster cohesive collaboration and ensure effective project execution. Focused on prioritizing work, efficiently allocating resources, and ensuring that business, marketing and leadership stakeholders were abreast of progress. Show less Managed the intake, production, and procurement of creative projects for Petco and Unleashed by Petco.Implemented a status tracker that provided project lifecycle transparency, informing the design of Petco's first project management system.- Developed the first intake process to ensure projects were scoped correctly and led the implementation of the creative process and timelines in the creative team.- Centralized the print procurement process and developed rate cards to improve forecasting- Managed budget and forecasting for creative projects and photography production, ensuring cost-effective solutions without compromising quality. - Established a Quality Assurance team focused on maintaining accuracy and adherence to the brand. Show less Oversaw the planning and production process of the monthly sales circular (print and digital) and direct mail/catalog programs with a multi-million dollar production spend. Part of the task force that designed and implemented the Promotional Planning Process in partnership with merchandising, pricing, employee communications and senior leadership.- Proficient in managing the end-to-end process of monthly circular production, including allocation, art direction of photography, and layout. - Recognized for identifying gaps in the promotional management process and adeptly working with cross-functional teams to implement improvements resulting in a reduction of printed errors.- Expertise in press checks, price versioning, and strict budget management to maintain accuracy and efficiency. Show less

  • Director of Marketing Operations

    Jun 2023 - Jun 2024

  • Director of Creative Operations

    May 2021 - Jun 2023

  • Manager, Creative Operations

    Mar 2014 - May 2021

  • Creative Studio Producer - Manager of Creative Operations

    Apr 2011 - Mar 2014

  • Art Director - National Circular

    Feb 2008 - Apr 2011
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  Freelance

  Oct 2024 - now

  Creative Program/Project Management, Creative Design and Art Direction