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Desmond Els

Desmond Els

Business (COO) Manager - Renault Retail Operation

Followers of Desmond Els846 followers
location of Desmond ElsCity of Johannesburg, Gauteng, South Africa

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  • Timeline

  • About me

    Sales Director - GWM SA

  • Education

    • University of South Africa/Universiteit van Suid-Afrika

      1994 - 1999
      B.Compt Finance & Economics

      Activities and Societies: NADA, Sales & Marketing Forum, Sewells,

  • Experience

    • Renault SA

      Aug 2005 - Apr 2008
      Business (COO) Manager - Renault Retail Operation

      Renault Retail Operations Board Member - reporting into RRO VPOperational management of 15 Renault Retail Dealers

    • Suzuki Auto SA

      Apr 2008 - Jan 2013
      National Manager - Sales and Dealer Development

      Sales & Operation - OEM & Dealer BusinessDealer Development - Standards, Viability, Performance & Profitability\Marketing - Brand & Retail ActivationsPlanning - Sales, Production, Logistics & AllocationsCommunication - Internal & Dealer RelationsQuality - CSI & DSIProfitability - OEM & Dealer SustainabilityFinancial Controls - BudgetsStaff - District Sales Controller, Sales Planning, CRM & Admin

    • Nissan SA

      Feb 2013 - Sept 2021

      - Responsible for regional sales performance, CSI, profitability, brand and franchise development with dealer capacity expansion. My portfolio is accountable for 38% of Nissan SA dealer sales with a region that included 41 Nissan and 35 Datsun dealers. - Required to achieve the regional annual dealer sales target for all Passenger, SUV and LCV products categories (Nissan & Datsun). This involved dealer target setting and monthly forecasting.- Achieve regional dealer sales CSI target by ensuring that the necessary dealer CSI actions were implemented on a continuous basis.- Secure regional as well as dealer profitability through volume and model mix management, - Pipeline management to ensure required stocks at individual dealers to support the sales and model mix targets. - Develop, implement and communicate quarterly incentive campaigns, retail offers and wholesale stock opportunities. - Responsible for all regional new product launches and dealer activations.- Tasks included ensuring Dealers Standards and individual dealer sales/ product training• I was involved in, and assisted dealers with building strong relationships with key dealer fleets accounts. This involved participation in the regional dealer council.• It was necessary for me to compile monthly reports on regional performance, competitor activities and general market conditions, whilst monitoring and approving all relevant dealer advertising initiatives. I ensured that the required market share within each product category was achieved, and I provided Sales Performance Managers with guidance regarding the motivation of their individual dealers. • It was my duty to manage and control various projects within the regional office to enhance dealer performance, whilst ensuring that regional staff performance was managed and measured in line with the company performance appraisal framework. Show less

      • Senior Regional Manager - Sales & Marketing

        Sept 2016 - Sept 2021

      • Corporate Manager - Fleet Sales

        Feb 2013 - Aug 2016

    • Nissan South Africa

      Aug 2021 - Mar 2024
      Head of Corporate and Direct Fleet Sales

    • HAVAL South Africa

      Oct 2023 - now
      Sales Director

  • Licenses & Certifications