Laura Sinclair

Experience

• 

  City of Edmonton

  May 2010 - Sept 2012

  Recreation Coordinator

  Coordinated, implemented and evaluated drop-in recreation programs for children and youth, including the Green Shack Playground Program and the 124 Street Youth Program. Responsible for recruiting, hiring, training, supervising and evaluating a team of junior leaders and program leaders. Developed programs, provided program resources to leaders and approved program plans.

• 

  Explore Edmonton Corporation

  Jul 2013 - Jul 2020

  Developed and launched go-to-market strategies with international tour operators to help drive demand for Edmonton as a tourism destination. Planned, developed, implemented and evaluated travel trade distribution channels and sales programs including marketplaces, international trade shows and sales missions, familiarization (FAM) tours, webinars and in-person sales training. Worked with industry partners to develop comprehensive tourism experiences for international visitors that included implementing key insights and driving localized opportunities in order to grow tourism revenue to Edmonton. Strengthened Edmonton’s competitive advantage by developing a diverse portfolio of export ready products. Supported conference groups and sport organizations hosting their events in Edmonton. Oversaw and actioned conference and event service requirements for incoming groups such as resources, suppliers, offsite venue options, delegate activities and pre/post opportunities. Created partnerships with conference and event organizers and provided information and resources required to successfully achieve their event goals.

  • Travel Trade Market Lead

    Feb 2016 - Jul 2020

  • Product Development Specialist

    Sept 2015 - Feb 2016

  • Conference & Event Experience Specialist

    Jul 2013 - Sept 2015
• 

  MacEwan University

  Oct 2020 - May 2022

  Community Partnership Developer

  Developed, implemented and maintained a multifaceted engagement strategy for new and existing community partners and employers to generate quality experiential learning opportunities appropriate to the interests and academic level of MacEwan students. Supported approximately 900 MacEwan students by leveraging over $1.3 million in federal government funding to support student experiential learning opportunities.

• 

  City Fit Shop Inc.

  Jul 2021 - now

  Group Fitness Coach
• 

  Fort Edmonton Management Company

  May 2022 - now

  Retail Manager

  Develop and implement high-performance sales strategies for three retail locations at Fort Edmonton Park. Have achieved a 26% increase in net profit margin growth over two years by developing and maintaining strong vendor relationships, optimizing sales strategies, and implementing cost-control measures which have led to a more profitable operation.