
Diego Corrêa
Digital Marketing Account Management and Planning

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About me
Advertiser | Digital Marketing | Demand Generation | Growth | Leadership and People Management
Education

Universidade Estácio de Sá
2009 - 2014Social Communication Advertising and Publicity
Descomplica Faculdade Digital
2024 - 2025Tecnólogo Marketing
Descomplica Faculdade Digital
2022 - 2023Pós-graduação Lato Sensu Marketing e Growth 9,75
Descomplica Faculdade Digital
2022 - 2023Pós-graduação Lato Sensu Leadership and People Management 9,25
Experience

Zerotrack Coletivo Digital
Mar 2010 - Aug 2013Digital Marketing Account Management and Planning🔹 Strategic Planning: Development of strategic plans in collaboration with the client, aligning business objectives with marketing strategies.🔹 Execution of Tasks: Creation of detailed execution plans for agreed-upon demands, ensuring delivery within established deadlines and quality standards.🔹 KPI and Goal Definition: Establishment of measurable KPIs and goals to monitor campaign success and guide corrective actions.🔹 Team Coordination: Supervision and monitoring of activities of the design and development teams, ensuring efficient implementation of strategies.🔹 Results Analysis: Preparation of detailed reports on results, providing insights and recommendations for continuous optimization.Key Accounts Managed: Imaginarium, Sebrae/SC, Sesi Farmácias/SC, Ciclo Cosméticos, Mariotta Calçados, WEG, ACAFE, Sadenco, CurtaDoc.tv, among others. Show less

DOT Digital Group
Aug 2013 - Feb 2016Digital Marketing Account Management and Planning🔹 Communication Management: Account management and communication planning, ensuring alignment between client demands and marketing strategies.🔹 Brief Creation: Development of creative briefs to guide the design and development teams in campaigns.🔹 Team Coordination: Monitoring the activities of the design and development teams to ensure effective campaign execution.🔹 Lead Generation Strategies: Creation of strategies for lead generation and development of email marketing sequences.🔹 KPI Definition: Establishing KPIs and goals to measure campaign performance and guide improvements.🔹 Results Analysis: Preparation and presentation of detailed reports on results, highlighting campaign impact and suggesting optimizations.Key Accounts Managed: EAD SENAR, SENAR eTec, SENAR Goiás, Sebrae/SC, FIESC, SENAI/SC, IEL/SC, SESI/SC, Sesi Farmácias/SC, SEBRAE/SC, Banco Máxima, UniSociesc, among others. Show less

Herbalife
Oct 2016 - Dec 2021Logista / Proprietário
Oct 2017 - Dec 2021Supervisor de Vendas Diretas - World Team
Oct 2016 - Dec 2021

Fábrica de Comunicação
Jan 2017 - May 2017Digital Marketing Account Management and Planning🔹 Structure of the Digital Marketing Hub: Designed and developed the digital marketing hub, creating efficient processes for account management and communication planning.🔹 Client Account Management: Managed communication with clients, identifying their needs and creating creative briefs for the design team.🔹 Project Management: Monitored and coordinated activities with the design team, ensuring the delivery of campaigns aligned with client objectives.🔹 KPI Definition: Established KPIs and clear goals to measure campaign success and guide the team.🔹 Results Reporting: Prepared detailed reports on results and presented them to clients, highlighting the impact of campaigns and areas for improvement.Key Accounts Managed: Fontes Promotora, Saladices, La Serena, COT, among others. Show less

Diego Corrêa Mkt
Jan 2018 - Mar 2025Communication and MarketingI offer freelance services specializing in the planning and development of digital marketing strategies tailored to each client's specific objectives.Key services provided include:🔹 Conducting benchmarking of websites, e-commerce platforms, social media, and more;🔹 Designing information architecture and wireframes;🔹 Developing websites and blogs using the WordPress platform;🔹 Strategic planning for B2B and B2C segments;🔹 Creating personas and defining the Ideal Customer Profile (ICP);🔹 Implementing Inbound Marketing strategies, including creating landing pages, mapping the customer journey, building sales funnels, audience segmentation, lead nurturing workflows, and lead scoring systems;🔹 Managing traffic through Google Ads and Facebook Ads campaigns;🔹 Optimizing websites for search engines (SEO), including keyword research, content strategies, and structural site improvements;🔹 Editorial content planning for social media (Social Media);🔹 Data analysis and detailed reporting using Web Analytics tools.I have extensive experience working with renowned brands, including Imaginarium, CNI, SENAR, SENAR eTEC, SENAR-GO, Intelbrás, WEG, FIESC, SESI-SC, SESI Farmácias-SC, SENAI-SC, IEL-SC, UNISOCIESC, SEBRAE-SC, ACAFE, Banco Máxima, Ciclo Cosméticos, Mariotta Calçados, Sadenco, Kathavento, DreamValley, Ecco Energy Drink, Fontes Promotora de Crédito, Saladices, COT Joinville, La Serena Gastronomia, Toca da Garoupa, DentalPrev, Márcio Rapôso Imóveis, Prova da Ordem, Estasa Corretora de Seguros, YSYCard, VIRO Cosméticos, JB3 Investimentos, TRIYO, Headlinks, Jardim da Paz, SurgeryCare, K8 Fintech, Investfy, Instituto Casa Rara, QAMetrik, Norden Imóveis, Comece Com o Pé Direito, Excellence, Flexy, Fábrica de Contabilidade, PsiCont, SERCEL, Canopy RSS, Vooz, Imobseguros, Colégio Florença, and Athlon Racing. Show less

Elévon
Jan 2022 - Mar 2025🔹 Team Management: Leadership and management of a multidisciplinary team focused on inbound marketing strategies, social media, SEO, website development, and paid media.🔹 Results Analysis: Monitoring and analyzing metrics to ensure measurable and consistent outcomes.🔹 Strategic Planning: Development and implementation of digital marketing strategic plans to boost customer engagement and conversion.🔹 Campaign Development: Creation and execution of integrated digital marketing campaigns, including social media content, search engine optimization (SEO), and paid media campaigns.Key Accounts Managed: Comece Com o Pé Direito, Excellence, Flexy, Fábrica de Contabilidade, PsiCont, SurgeryCare, Sercel, Protear, GásBox, Bongi Cubas, Canopy RSS, Vooz, Imobseguros, Colégio Florença and Athlon Racing. Show less 🔹 Team Management: Leadership and management of a multidisciplinary team focused on inbound marketing strategies, social media, SEO, website development, and paid media.🔹 Results Analysis: Monitoring and analyzing metrics to ensure measurable and consistent outcomes.🔹 Strategic Planning: Development and implementation of digital marketing strategic plans to boost customer engagement and conversion.🔹 Campaign Development: Creation and execution of integrated digital marketing campaigns, including social media content, search engine optimization (SEO), and paid media campaigns.Key Accounts Managed: Curso Prova da Ordem, Estasa Seguros, K8 Fintech, VIRO Cosméticos, TRIYO Soluções em Tecnologia, Headlinks Automação e Sistemas, Investfy, Cemitério Jardim da Paz, Clínica SurgeryCare, JB3 Investimentos, YSYCard, Márcio Raposo Imóveis, DentalPrev Assistência Odontológica, Instituto Casa Rara, QAMetrik, and Norden Imóveis. Show less
Digital Marketing Account Manager
Mar 2024 - Mar 2025Project Sales Representative
May 2023 - Mar 2024Digital Marketing Account Manager
Jan 2022 - May 2023

FIESC - Federação das Indústrias do Estado de Santa Catarina
Mar 2025 - nowAnalista de marketing digital
Licenses & Certifications
- View certificate

MÍDIASUL - Seminário Sul-Brasileiro de Marketing e Comunicação
Sinapro-scSept 2015 - View certificate

Workshop PM4Scrum
FabioCruz.com Consultoria e Capacitação em Gestão, Pessoas e ProjetosJul 2014 - View certificate

Curso de Marketing Digital
Resultados DigitaisJan 2022 - View certificate

Certificação em rede de Pesquisa do Google Ads
GoogleJan 2022 - View certificate

Planner Summit
Faculdade Cásper LíberoMay 2015 - View certificate

EDTed - 15⁰ Encontro de Design e Tecnologia Digital
ArteccomJun 2010 - View certificate

Planejamento Estratégico Digital
Lemon SchoolDec 2012 - View certificate

Bacharel em Comunicação Social com Habilitação em Publicidade e Propaganda
EstácioDec 2014 - View certificate

YouPix Porto Alegre
YOUPIXAug 2009 - View certificate

RD Summit
RD StationNov 2015
Honors & Awards
- Awarded to Diego CorrêaPrêmio T.I (Trabalho Interdisciplinar) - BRONZE (6ª fase) Centro Universitário Estácio de Sá Jun 2011 Cliente: Walt Disney - Piratas do Caribe 4.
- Awarded to Diego CorrêaPrêmio T.I (Trabalho Interdisciplinar) - OURO (4ª fase) Centro Universitário Estácio de Sá Nov 2010 Cliente: UOL - Geotargeting.
- Awarded to Diego CorrêaPrêmio T.I (Trabalho Interdisciplinar) - OURO (3ª fase) Centro Universitário Estácio de Sá Jun 2010
- Awarded to Diego CorrêaPrêmio T.I (Trabalho Interdisciplinar) - OURO (2ª fase) Centro Universitário Estácio de Sá Nov 2009 Cliente: AXE - Nitro.
- Awarded to Diego CorrêaPrêmio T.I (Trabalho Interdisciplinar) - OURO (1ª fase) Centro Universitário Estácio de Sá Jun 2009 Cliente: Abaré - ONG de proteção animal.
Languages
- poPortuguês
- inInglês
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