Neal Cornish

Experience

• 

  Expedia, Inc.

  Jun 2008 - Dec 2008

  Content Writer

  This role was based in Expedia’s content team, creating new infosites for hotels across the Expedia and Hotels.com websites. My main duties included writing destination guides, hotel descriptions, teasers, and taglines, for both brands. This role provided a solid grounding in digital marketing and content production.

• 

  Totaljobs Group

  Jan 2009 - Feb 2023

  I'm currently working as a Senior Product Manager in the Commercial IT organisation and have been involved in a global transformation project. As part of this involvement, I lead a product community of practice, act as PO for two delivery teams in different countries, and work closely with stakeholders to map out a future roadmap for the teams and wider Commercial IT org.In addition to acting as PO for the eCommerce channels of 18 brands, I have also been involved in a global CRM migration project and continue to work closely with our Customer Service and Finance teams to ensure they have all of the tools and systems required to make their jobs as effortless as possible. Show less In 2017 I moved across to our Commercial IT organisation where I was responsible for the product roadmap for our eCommerce Platform. This entailed a platform migration to Oracle Commerce Cloud for six brands, onboarding a further 11 brands to the platform, integrating new payment methods, and working to increase the user experience and conversion of our B2B customers. I also worked on initiatives to introduce self-service for our B2B clients and offering dynamic pricing for a subset of customers. This involved researching and understanding the opportunity, presenting the idea to stakeholders, overseeing the product build and launch, and ensuring a successful launch into market.Additionally, my team and I also worked on other initiatives to support the org including the introduction of live chat functionality, increasing our customer reviews via TrustPilot, and creating and improving internal apps designed to make our Sales and Customer Services teams' lives easier.I also mentored and coached my fellow product colleagues, took an active involvement in the internal product community, and launched a community of practice within our Commercial IT org designed to share best practice and improve processes across the business. Show less Working as part of the B2B product team, I worked with two scrum teams in Warsaw and managed the re-build and re-launch of one of our commercial products, used our marketing automation tool to create bespoke, targeted messaging platforms which upsold relevant products and drove conversion and revenue for our business, and managed the platform migration for two of our brands.My main duties included attending all Scrum ceremonies, setting product visions, writing user stories, planning upcoming work, identifying the value of any new projects and selling this to the team, presenting to key stakeholders, and managing the overall backlog for both teams.This role also required creating a good relationship with two teams who were based in Poland - this required frequent travel but also strong communication skills to ensure we all worked together successfully and I was able to constantly update key stakeholders with project updates. Show less Working as part of the eCommerce team, I acted as the system administrator for multiple marketing systems including Oracle Eloqua, Selligent, our ecommerce platform Venda, and our multi-variant testing system Maxymiser.I created and maintained automated email programs to drive customer engagement and revenue from the B2B database. I worked across the end-to-end campaign process including data segmentation, building creative, campaign logistics, and reporting.I also set up the data integration between our CRM system and marketing automation platform, ensuring we had all the relevant information to create intelligent, targeted campaigns. Show less I was responsible for the technical implementation of marketing automation across Totaljobs Group and all associated campaign and database reporting. I managed the migration of our B2C email service provider to Selligent during which we saw no loss of service or revenue. I also oversaw the creation of mobile-optimised responsive templates across all B2B and B2C communications. This involved updating over 200 templates and emails across six brands and enabled 80% of our clients to send mobile-responsive creative. Show less I line-managed the email production team of 5-6 production assistants and executives who had to create between 600 – 700 targeted emails a month for our B2C and B2B databases. I was also the system administrator for Eloqua and DREAMmail and managed system integrations, email deliverability, and templating. I also helped move the company's email planning and scheduling into Salesforce.com in order to streamline the production process and create a comprehensive archive accessible by the entire business. Show less

  • Group Product Manager

    May 2022 - Feb 2023

  • Senior Product Manager

    May 2021 - May 2022

  • Product Manager

    Oct 2017 - May 2021

  • Product Owner

    Apr 2016 - Oct 2017

  • Marketing Manager

    Jul 2015 - Mar 2016

  • Marketing Automation Manager

    Jul 2014 - Jul 2015

  • Production Manager

    Aug 2010 - Jul 2014

  • Production Assistant

    Jan 2009 - Aug 2010
• 

  The Stepstone Group

  Feb 2023 - now

  Head of Product - Commercial