
Caleb Bauers
App Support Specialist

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About me
Senior Product Marketing at Keap
Education

Kennesaw State University
-Bachelor of Business Administration Management Magna Cum LaudeProject management and marketing to potential shareholders through business proposal and collateral creationProject management for marketing, financial support, and operational decisions within simulated business environments.

University of Washington
2019 - 2019Certificate Digital marketingActivities and Societies: Winter Quarter Course: : Inbound Digital Marketing Spring Quarter Course: Digital Marketing Strategy -Learned methods for generating digital traffic and engagement, including mobile and email marketing, digital advertising, search, marketing automation, affiliate marketing, social media and content marketing.-Studied website optimization through SEO techniques, meaningful content and a superior customer experience-Used Tools and approaches for measuring and optimizing marketing performance)-Developed the road map for building a marketing plan and managing client… Show more -Learned methods for generating digital traffic and engagement, including mobile and email marketing, digital advertising, search, marketing automation, affiliate marketing, social media and content marketing.-Studied website optimization through SEO techniques, meaningful content and a superior customer experience-Used Tools and approaches for measuring and optimizing marketing performance)-Developed the road map for building a marketing plan and managing client relationship Show less
Experience

Subsplash ®
Jul 2013 - Mar 2015App Support Specialist- Successfully on-boarded and trained over 500 organizations leading to over $10,000 MRR while maintaining a support queue for over 4,000 merchants- Developed and executed research plan for improved customer experience through support channels which resulted in overall increased satisfaction rating by 20%

DreamBox Learning
Mar 2015 - Nov 2015Customer Success Advocate- Managed and migrated school to district-level education and performance data for school to district level compliance and privacy standards. - Acted as a first contact for staff from class-level to district-level roles through email and phone support- Oversaw over 4,000 student migrations in from District data spreadsheets into the Dreambox Learning platform

Pushpay
Nov 2015 - Aug 2018- Strategic account manager supporting assigned territory of clients to promote platform engagement, retention, and user adoption- Created on-boarding training and assisted with engagement strategy for the Customer Success Management Department - Led division in quarterly metrics (over 100%) and supported 500 back book accounts- Consistently exceeded MRR goals and helped migrate monthly subscribers to annual contracts - Exceeded KPI metrics consistently and led monthly sales quota achievement within first month- Drove revenue in SMB market through prospecting, contract negotiation and closing deals- Increased company MRR by $1000 with new business (top 10 of the SME sales division) - Led team in initial calls and follow ups with new business acquisitions - Scheduled and coordinated meetings for prospective clients and built product understanding through relationships- Consistently delivered 100 calls per day to potential merchants and exceeded sales targets by 20% for TQO’s (Totally Qualified Conversations)- Drove superior results on TQO quoted and as a result was promoted to Account Executive role within two months
Customer Success Manager
Aug 2016 - Aug 2018Account Executive
Mar 2016 - Aug 2016Sales Development Representative
Nov 2015 - Feb 2016

DocuSign
Aug 2018 - Mar 2020Senior Market Development Representative• Driving new financial service customer acquisition through campaign creation, webinars and customer on-sites• Managing financial service accounts and educating prospective customers on the digital transformation of electronic signatures
![[self-employed]](https://img.deepenrich.com/v1/company/0000/default.webp)
[self-employed]
Jan 2019 - Mar 2020Digital Marketing Consultant• Developing the customer’s brand story and helping them communicate their brand through digital channels • Strategizing and manage client social media strategy (Instagram, Facebook, and Google Ads) to engage new customers • Increased customer traffic by 10% through Ads campaigning and strategy with client

Slalom
Mar 2020 - Sept 2021AWS Global Partner MarketingSlalom is a modern consulting firm focused on strategy, technology, and business transformation. In over 35 markets across the US and around the world, Slalom's teams have autonomy to move fast and do what's right. They're backed by regional innovation hubs, a global culture of collaboration, and partnerships with the world's top technology providers. Founded in 2001 and headquartered in Seattle, Slalom has organically grown to over 8,000 employees. Slalom was named one of Fortune's 100 Best Companies to Work For in 2020 and is regularly recognized by employees as a best place to work. Learn more at slalom.com. Learn more at slalom.com. Show less

Expedia Group
Sept 2021 - Mar 2024Product Marketing Manager
Keap
Apr 2024 - nowSenior Product Marketing Manager
Licenses & Certifications
- View certificate

Writing with Impact
LinkedInJan 2021 - View certificate

Introduction to AWS for Non-Engineers: 1 Cloud Concepts
LinkedInFeb 2021 - View certificate

Business Writing Principles
LinkedInJan 2021 - View certificate

Writing Headlines
LinkedInJan 2021 - View certificate

Grammar Foundations
LinkedInJan 2021 - View certificate

Sales Fundamentals
LinkedInDec 2016 - View certificate

Learning to Be Assertive
LinkedInJan 2017 - View certificate

Grammar Girl’s Quick and Dirty Tips for Better Writing
LinkedInMar 2021 - View certificate

Managing Your Time
LinkedInDec 2016 - View certificate

How to Make Strategic Thinking a Habit
LinkedInDec 2020
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