
Jade Yee
Business Development Intern

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About me
Marketer, content strategist and creator
Education

Nanyang Technological University
2020 - 2024Bachelor of Business MarketingActivities and Societies: Dance: Strawberry Stretch Hall 16 NTU Sports Club Management Committee - Publicity Officer NTU Student Union - Welfare Initiatives Committee AY2020-2021Student Union Welfare Initiatives Commitee - Events Officer - proposed and oversaw events to provide welfare for the student bodyHall Orientation ( Hall 16 - Camp Accolade ) - Main Group Leader- Lead a subcommittee of 20 people in organizing the orientation programme for incoming hall residentsHall Dance Team ( Hall 16 - Strawberry Stretch ) - Represented and participated in dance publicationNanyang Business School Freshmen Orientation… Show more AY2020-2021Student Union Welfare Initiatives Commitee - Events Officer - proposed and oversaw events to provide welfare for the student bodyHall Orientation ( Hall 16 - Camp Accolade ) - Main Group Leader- Lead a subcommittee of 20 people in organizing the orientation programme for incoming hall residentsHall Dance Team ( Hall 16 - Strawberry Stretch ) - Represented and participated in dance publicationNanyang Business School Freshmen Orientation Programme - Group LeaderAY2021-2022NTU Sports Club - Publicity Officer- create and publish collaterals- physical collateral design eg shirts, lanyardsMarkethink Club - Creatives and Communications- create and publish social media content[ Took a gap year on AY21/22 Sem 2 and Ay22/23 Sem 1 for internships ]AY23/24Sports Club Orientation Camp -Senior Group LeaderSports Ball - Pageant Committee Head - heading a committee with the assurance of communication and cooperation Show less

St Andrew's Junior College
2018 - 2019A Levels Physics, Chemistry, Math, H1 EconsAlthough I took combined sciences in secondary school, I wanted to challenge myself in pursuing sciences which I had thought was interesting, thus taking H2 chemistry, physics and math. Although it was a tough challenge for me to adapt to, I was proudly awarded Most Improved Student award in both years of my studies thanks to my continual growth in my studies. Throughout my education journey, I was active in school events, taking on roles such as Service Learning Representative and volunteering… Show more Although I took combined sciences in secondary school, I wanted to challenge myself in pursuing sciences which I had thought was interesting, thus taking H2 chemistry, physics and math. Although it was a tough challenge for me to adapt to, I was proudly awarded Most Improved Student award in both years of my studies thanks to my continual growth in my studies. Throughout my education journey, I was active in school events, taking on roles such as Service Learning Representative and volunteering my time at events like Volunteer mentoring over winter for St. Andrews Junior School. I am a strong believer of giving back and volunteering, thus the value of servant leadership of St. Andrews Junior College struck out to me. Show less

Dong-A University
2023 - 2023Bachelor of Business Administration - BBA International BusinessActivities and Societies: Freaks Dance Club - performed in Dong-A Spring Festival and Sports Festival Exchange Semester in Busan, South KoreaAchieved grades:Human Resource Management A+, achieving the top grade at 99%Integrated Market Communications A+Tourism and Hospitality Business ABritish and American History A
Experience

My NoNNa's
May 2021 - Jul 2021Business Development Intern- Initiated projects to further the business and its reputation- Designed collaterals for publicity- Worked on their website in which I managed to publish a trial course for their upcoming training venture

NTU Sports Club
Sept 2021 - Sept 2022Publicity Officer- Design posters, physical collaterals, publicity materials for events and clubs- liase and source for suppliers for collaterals- assist in content creation and media editing

NBS MarkeTHINK
Sept 2021 - Jan 2022Creatives and Communications- Design instagram carousels- copywrite content for Instagram page- Brainstorm publicity materials

Itllbealright.sg
Nov 2021 - Feb 2022Social Media Designer- creating and brainstorming social media content

Wild Advertising & Marketing Pte Ltd
Jan 2022 - Jul 2022Social Media Client Servicing Intern- Analyze data trends and draw conclusions to social media trends- Take charge of social media account insights (CPF, UIP, LTA)- Research and analyze current social media news and marketing trends- Pull and analyze data from social media platforms to draw conclusions and recommendations for future content- created internal newsletters and collateral

Advisors Alliance Group
May 2022 - Jun 2022Student ExplorerIn the summer of 2022, I joined an exploration programme in AAG to understand the work and importance of the financial advisory industry. In this time, I was exposed to and participated in different events in the industry. Through the programme, we were required to take the financial papers for the advisory industry, which further deepened my understanding of the use for financial advisory tools such as insurance. I am proud to have passed my papers at first try while juggling my internship. I left the programme with a deeper understanding of what advisors do and offer, and the importance of financial planning which will aid me in my future planning of my finances.- Explore and understand the financial advisory industry- Exposure to the financial advisory services provided Show less

Aprilpoolday
Jul 2022 - Jan 2023Marketing Intern- Conduct international market research and analysis- Ideate campaigns- Research on recent social media news and trends to aid in campaign ideation- provide marketing insights and advice due to the lack of marketing department

Self-employed
Jan 2023 - nowLivestreamer and content creatorLivestreaming Excellence:- Plan, host, and execute engaging livestream events on various platforms such as Tik Tok and Shopee, ensuring high-quality content delivery.- Create compelling and entertaining livestreams that align with the brand image and resonate with the target audience.Brand Collaboration:- Leverage past experience with major local brands such as Singtel and Yishion to enhance brand credibility and partnerships.- Collaborate with marketing and brand teams to seamlessly integrate brand messaging into livestream content.Audience Engagement:- Build and maintain a loyal fan base by interacting with viewers during livestreams, responding to comments, and fostering a sense of community.- Use data and analytics to understand audience preferences and adjust content accordingly.Content Creation:- Develop and create engaging content for promotional materials, social media, and other marketing channels.- Stay abreast of industry trends and incorporate innovative approaches to keep content fresh and appealing.Professionalism and Representation:- Represent the company at events, product launches, and promotional activities, maintaining a positive and professional image.- Act as a brand ambassador, embodying the values and ethos of both the company and collaborating brands. Show less

SKIPQQ
Apr 2023 - nowDigital Marketing Executive (freelance)- Brand Strategy, content creation and ideation- Headed brand launch campaign and strategy as the company moved towards the launch of its app- Content creation on various leading social media platforms such as Instagram and Facebook- campaign strategy producing a viral series resulting in over 1000% follower increase and engagement rate

Shopee
Aug 2023 - Dec 2023Seller Management Business Development Intern- Analyse commercial performance and operation metrics of sellers and recommending solutions to optimise new sellers performance - Perform data analysis for campaign or business initiatives- Support seller communications and assist in account management - Support campaign preparation and operations - Conduct competitor intelligence and analysis

Crafti
Jun 2024 - Aug 2024Growth Marketer- Meta Business Suite- content ideation and creation - paid ads management- organic content creation- social media statistics

Vantage Automotive Limited
Oct 2024 - nowMarketing ExecutiveAs a Social Media Marketing Executive at Vantage Automotive, I oversee social media strategy and public relations for leading automotive brands BYD and DENZA. My role involves:- Managing and growing the brands' social media presence across various platforms.- Developing and executing content strategies to enhance brand visibility and engagement.- Collaborating with Key Opinion Leaders (KOLs) and media partners to drive impactful campaigns.- Crafting compelling content and press materials to support PR initiatives.- Monitoring industry trends and performance metrics to optimize digital marketing efforts.- Collaborations and negotiations with brands and media to boost our brand's social and physical presence. - Initiated and organized livestream efforts to further educate and promote our brands Show less
Licenses & Certifications
- View certificate

Excel Essential Training (Office 365/Microsoft 365)
LinkedInApr 2021
Volunteer Experience
Volunteer
Issued by Youthbank on May 2020
Associated with Jade Yee
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