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Samantha Dengate

Samantha Dengate

Product Development Intern/Assistant

Followers of Samantha Dengate313 followers
location of Samantha DengateNew York City Metropolitan Area

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  • Timeline

  • About me

    Product Developer & Brand Manager

  • Education

    • Fashion Institute of Technology

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      Associate's degree Fashion Merchandising

      Activities and Societies: Fashion Merchandising & Management club, Style Shop @ FIT Demonstrated a knowledge of concepts and methods by which retailers create special, store-branded merchandise for a targeted customer through the process of product development.Simulated functions, objectives and strategies of a merchandising team by using principle techniques to create a merchandising outlook for a seasonal plan.Researched concepts, perspectives and methods for the development of marketing communications programs for products, manufacturers and… Show more Demonstrated a knowledge of concepts and methods by which retailers create special, store-branded merchandise for a targeted customer through the process of product development.Simulated functions, objectives and strategies of a merchandising team by using principle techniques to create a merchandising outlook for a seasonal plan.Researched concepts, perspectives and methods for the development of marketing communications programs for products, manufacturers and retailers.Courses Include:Advertising & PromotionProduct DevelopmentTeam Development Show less

    • Fashion Institute of Technology

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      Bachelor's degree Home Products Development

      Activities and Societies: Maison & Objet, Paris, France - International Home and Housewares Show, Chicago, IL - New York Tabletop Market, New York, NY - New York Home Fashions Market, New York, NY - High Point Market, High Point, NC - NY Now, New York, NY - Home Products Development Club Developed a product concept based on futuristic technology that solves a current major need in the market.Researched and developed an understanding of the product development process from sourcing, marketing, branding, packaging and international trading in both hard and soft home.Utilized product development factors to identify and differentiate home products from other goods by analyzing brand preferences demonstrated through case studies based on customer identification and needs of… Show more Developed a product concept based on futuristic technology that solves a current major need in the market.Researched and developed an understanding of the product development process from sourcing, marketing, branding, packaging and international trading in both hard and soft home.Utilized product development factors to identify and differentiate home products from other goods by analyzing brand preferences demonstrated through case studies based on customer identification and needs of the marketplace.Recognized, identified and accurately described end-use product classifications within the hard and soft lines categories through utilizing written, visual and oral communication techniques.Courses Included:Manufacturing & Marketing of Hard LinesStrategic Product DevelopmentTextile Applications in Home Products Show less

  • Experience

    • Maytex Mills

      Jan 2013 - Apr 2015
      Product Development Intern/Assistant

      Organized customer specific sales into a visual presentation to be used for future development of product updates and introductions.Assisted and executed competitive shopping as well as create a guide for a new product offering.Added and developed extensions of current products as well as new products.Worked and assisted in graphics/packaging, sales, merchandising as well as product development.Preparation for New York Home Textile Market

    • Robinson Home Products, Inc.

      Apr 2015 - Sept 2020

      Managed a category with 50% of company profitability.Directed product development from concept of flatware product to marketplace launch under multiple brands including a category leading national brand worth over $70 million.Launched product lines under a portfolio of 5 new brands to the market in a 6 month time frame.Created development launch plans and timelines for future products based on market research, sales data, and trends in the market.Traveled overseas to visit vendors factory production, source new products, confirm lead times, and negotiated costing to meet financial goals.Initiated and implemented new merchandising ways of branded displays and packaging.Partnered with publications for implementing new marketing material as well as working side by side with public relations on launching social media plans and press releases.Introduced and lead new photography to be used for product website features, packaging, print & digital advertising, social media, and sales presentations.Worked closely with procurement/sourcing on packing and quality standards.Product Launches & Presentations:New York Tabletop MarketInternational Home & Housewares, Chicago, ILThe Atlanta International Gift & Home Furnishing MarketInternational Trade Show Attendance:Ambiente - The International Consumer Goods Fair, Germany Show less

      • New Business Development Manager

        Nov 2017 - Sept 2020

      • Marketing Assistant

        Apr 2015 - Nov 2017

    • Robinson Home Products, Inc.

      Feb 2021 - May 2021
      New Business Development Manager

    • Diggs Pet

      May 2021 - now

      • Wholesale Sales Operations

        Aug 2022 - now

      • Sr. Project Manager

        Nov 2021 - now

      • Project Manager

        May 2021 - Nov 2021

  • Licenses & Certifications

  • Volunteer Experience

    • Social Media Manager

      Issued by Autoimmune Community Institute on Dec 2020
      Autoimmune Community InstituteAssociated with Samantha Dengate

    • Team Leader

      Issued by Crohn's & Colitis Foundation of America on Oct 2013
      Crohn's & Colitis Foundation of AmericaAssociated with Samantha Dengate

    • Co-team leader

      Issued by American Cancer Society on Jul 2005
      American Cancer SocietyAssociated with Samantha Dengate