Monique C.

Experience

• 

  University of Massachusetts Amherst

  Jan 2008 - May 2010

  • Provided administrative support for eight residence halls such as answering phones, conducting payroll, billing, assisting students, and resolving a range of inquires• Solved maintenance issues when needed and responded maintenance radio• Assisted with student move in and made sure that all information was communicated effectively • Worked twenty hours a week during the school year to help finance education • Coordinate promotions and giveaways during sports games• Work sporting events and give out information about UMass athletics, schedules, player information• Work A-10 championship • Student spokesperson for UMass athletics• Executed creative campaigns for student involvement during football, hockey, and baseball games

  • Residential Life Office Assistant

    Sept 2007 - May 2010

  • Sports Marketing Intern

    Jan 2008 - Jan 2010
• 

  Big Orange Productions

  Feb 2008 - Feb 2016

  Promotional Model/Brand Marketing Specialist

  • Exceeded sales goals by 70% while communicating product benefits with customers• Self-motivated and work independently in order to reach goals • Collect and analyze data to determine new ways to promote to target market and market more effectively• Submit web-based reporting while meeting deadlines• Hand out coupons and point of sale materials to increase sales• Represented companies such as: Nintendo DS, Axe, Senor Sangria, New Amsterdam Gin and Vodka, Kashi, Captain Morgan, Crystal Head Vodka, La Marca Prosecco, Toys R Us, Cabot Cheese, Apothic Red Wine, Laughing Cow Cheese, Remington, Lindt, Bertolli Olive Oil, Rawlings Baseball Equipment, Fruit 2 Go, Bear Naked, Hershey's, Peet's Coffee, Casa Noble tequila and more.• Work when needed and available Show less

• 

  Hyatt Regency Boston

  Jun 2010 - Jan 2013

  I was responsible for marketing efforts at Hyatt Regency Boston and Hyatt Regency Cambridge. I received a promotion from my coordinator role to an assistant manager position with two Hyatt properties.Some efforts include: • Social media (Facebook, Twitter, LinkedIn, Pinterest)• Write press releases and send them out to appropriate media outlets• Design weekly newsletter for both hotels while highlighting local events and in house events• Increase online presence by updating website and always have fresh and current content available, PPC and SEO campaigns• Create presentations for sales team and world wide sales• Build partnerships with local organizations• Design ads and sales collateral in house by using InDesign or Photoshop, which saved hotel $8,000• Work with two annual marketing budgets while creating purchase orders and checking status of invoices• Network with local companies• Work with every department in the hotel from the restaurant to rooms division to make sure marketing initiatives are completed• Respond to reviews and check websites and make sure that reputation is credible Show less • Promoted from internship• Increase restaurant revenue by coordinating twenty student musicians to perform during slow periods in restaurant• Launch Facebook cross promotion with thirty local businesses and improve e-presence through Facebook, Twitter, LinkedIn, Revinate, and Flickr• Responsible for creating sales proposals and contracts, taking sales leads, answering sales and catering phones, and responding to request for proposals (RFPs)• Liaison between clients, 3 Senior Sales Managers, Marketing Manager, Associate and Director of Sales. Was the point of contact when managers were out of the office• Multitask and handle multiple priorities while meeting deadlines• Excellent communication skills to talk to various department heads Show less

  • Assistant Area Marketing/PR Manager

    Feb 2012 - Jan 2013

  • Sales and Marketing Coordinator

    Aug 2010 - Mar 2012

  • Marketing Intern

    Jun 2010 - Aug 2010
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  HealthAlliance Hospital

  Jan 2013 - Nov 2014

  • Promoted to an expanded role from previous position - Digital/Social Media Strategist• Social and digital media responsibilities - update platforms with relevant and strategic content• Partnership with the Sentinel and Enterprise for a bi-weekly "Ask a Doc" column in the health section of the local paper. Working with physicians to find relevant health topics with the community. Editor of the column.• Collected market research from the community. Design surveys for service lines on iPads• Designed monthly e-newsletters for the community• Editor, design and manage bi-monthly physician e-newsletter called the Auricle. Work with media partners and Chief Medical Officer for content and information• Attended fundraising and community outreach events• Updated websites with relevant content• Responsible for revamping website which consisted of updating 800+ web pages• Updated intranet with relevant content specific to employees• Updated monthly scorecard with digital media results and efforts• Rotated being on call for any media inquiries and available 24/7• Multitasked and prioritized the marketing needs of various departments and offsite facilities• Researched healthcare marketing trends to be ahead of competition• Participated in various community committees to represent hospital and expand community outreach• Assisted in digital communications for annual Golf tournament which raised $260,000 for the hospital• Met and wrote patient and employee testimonials to share with the community and staff• Represented on employee committees: Wellness Committee and Caregiver Advisory Council Show less • Coordinated, filmed, and edited videos to be shared externally and internally. Videos are used to increase awareness of hospital and to support ongoing initiatives/events• Responsible for updating social media platforms with engaging content while also designing a social media post calendar• Updated websites and intranet with relevant and updated content• Attended community outreach events to represent hospital. Also, take pictures/videos to be shared internally and externally• Wrote content for websites that is easily searchable through the internet with implementing SEO and increasing web traffic• Reported monthly on digital media platforms while using Google Analytics and created marketing communications scorecard to represent data• Met with individuals from the community to do interviews and testimonials• Increased overall awareness and engagement of the hospital with community members, physicians, employees, and local businesses Show less

  • Integrated Marketing Communications Strategist

    Aug 2013 - Nov 2014

  • Digital/Social Media Strategist

    Jan 2013 - Aug 2013
• 

  CVS Health

  Oct 2014 - Sept 2016

  Manager, Provider Relations and Marketing Communications

  • Designed and implemented a comprehensive marketing/communications strategy for the providers and affiliates of CVS Health and MinuteClinic.• Created strategy, content and distributed internal eNewsletter to team while analyzing metrics• Wrote internal organization announcements and communications• Collaborated with health systems to implement a joint marketing communications plan• Coordinated with Corporate Communications and social media team on writing social media content to share our new affiliations and press releases. Also collected and analyzed social media metrics.• Developed fact sheets, powerpoints and other collateral for the use of the Sales and Affiliate Relations Teams. Gain approval from Subject Matter Experts (SMEs) across the Enterprise to gain approval on strategy and content.• Developed standard operating procedures (SOPs) for the marketing communications process of the Health System Alliances department• Maintained marketing communications dashboard and tracking for each affiliate• Serves as a SME for all communications strategy for providers, NPs, PAs, and office/practice managers• Developed product marketing communications strategy which included newsletter templates, pitch decks, implementation technical guides, fact sheets, and moreColleague Resource Group (CRG) Participation• DRIVEN - Group for Young Millennials - Content Manager RI Chapter• Member of Women's Success Network (WSN)• Member of FitClub Show less

• 

  Massachusetts General Hospital

  Sept 2016 - Sept 2020

  • Create timely COVID-19 communications and work closely with Mass General Brigham system and local hospitals on strategy and execution, in turn led to highest organic social post of all time with over 1.1 million reach and 16% engagement rate • Manage the content strategy for the Corporate Mass General Facebook and Instagram accounts• Advise and influence content and strategy for Corporate Twitter, LinkedIn and YouTube accounts• Create and curate content for channels• Collaborate with agencies on paid social media campaigns• Collaborate with International marketing team on social media in various countries• SME for any social media questions within the hospital• Collaborate with design team to create social media graphics• Document social media guidelines and process materials• Lead social strategy meetings and meetings with 20+ social managers across the hospital • Track social media analytics and goals Show less • Serve as the digital marketing client lead for the Department of Surgery and Department of Anesthesia, Critical Care and Pain Medicine • Create actionable and strategic web content while working with physicians, chiefs and subject matter experts• Launch SEM campaigns to increase website conversions• Lead the social media strategy for the Corporate Facebook page while creating content, developing response guidelines, publishing content calendars and reporting on analytics• Provide social media recommendations with digital agency on paid social media campaigns • Serve as subject matter expert with social media community management, including how to respond to negative and positive comments • Stay-up-date with social trends and best practices. Think strategically and creatively on new social ideas • Collaborate with other departments across Mass General that manage Twitter, Instagram, LinkedIn and Weibo• Lead social media resource team meetings and larger social media group across the hospital to make sure messaging and strategy is aligned. Also, serve as consultant to departments who want to create social accounts• Present to local colleges about social media and what Mass General is doing in the digital space (Assumption College and Northeastern University)• Supervise and mentor social media intern and communicate project deadlines and priorities while delegating tasks Show less

  • Social Media Manager

    Nov 2018 - Sept 2020

  • Digital Marketing Manager

    Sept 2016 - Nov 2018
• 

  Mass General Brigham

  Sept 2020 - now

  • Lead Enterprise social media team, including 5 direct reports• Plan and execute on strategic social media campaigns for growth priority areas, including paid and organic• Oversee and prioritize team's day-to-day work, including content and graphic creation• Coordinate with groups across MGB Marketing/Communications and also at entities• Oversee Mass General Brigham, Massachusetts General Hospital and Mass General Cancer Center accounts, as well as all entity accounts• Lead International social media strategy with content for priority international markets Show less • Expanded role from Massachusetts General Hospital• Head of social media and lead the social strategy for the Mass General Brigham system as well as entity hospitals including Mass General, Newton-Wellesley Hospital, Salem Hospital, Mass Eye and Ear and Spaulding Rehab.• Continue to community manage Mass General social accounts • Create social media campaign plans and share with internal leadership for approval• Coordinate and work with external agencies on all paid campaigns• Lead social media team of 2 social media specialists • Serve as social media expert for the system Show less

  • Senior Social Media Manager

    Jun 2022 - now

  • Acting Director, Social Media and Reputation

    Jul 2024 - Jan 2025

  • Social Media Manager

    Sept 2020 - Jun 2022