Paul C.

Experience

• 

  The WebMarketing Group

  Jan 2011 - Jan 2013

  Responsibility for pro-actively managing a portfolio of client's online marketing campaigns from a technical perspective with focus on deadlines and results whilst maintaining a commercial and strategic overview of each campaign.Preparing and compiling monthly reports for clients which look at improving their campaigns from an on-page perspective and to analyse trends in the markets.Keeping abreast of changes in the search engine algorithms and creating new SEO techniques for when these changes occur. Show less

  • Technical Account Manager

    Jan 2012 - Jan 2013

  • SEO Analyst

    Jan 2011 - Feb 2012

  • Link Builder

    Jan 2011 - May 2011
• 

  Silent Events Ltd

  Oct 2012 - now

  Director

  One of two owners of the UK's fastest growing silent disco companies - I am responsible for the marketing and promotion of the site across PPC, organic and social.

• 

  Internet Fusion Group

  Jul 2013 - Apr 2023

  My current role at IFG involves hands on running of the Performance Marketing function incorporating our Paid Media, Retention, SEO, Web Marketing and Business Intelligence divisions across our portfolio of 10 E-commerce retail brands with £100m+ turnover.This is an executive level position reporting which involves ownership of the acquisition and retention strategy for the group with full P&L responsibility over the variable A&P line and traffic level forecasting for the retail brands.- Hands on management of Paid Media acquisition strategy including Google/Bing/Meta.- Driving retention strategy to focus on repeat business and building customer lifetime value.- Running Data Insights/Business Intelligence function to drive business decisions.- Forecasting channel revenue to demand level KPIs including traffic/CR%/AOV.- P&L responsibility of a £10m yearly marketing budget for growth. - Leading a team of 15+ across all areas of marketing and data insights - Vast experience in integrating new businesses onto single platforms Show less

  • Ecommerce Director

    Mar 2018 - Apr 2023

  • Head Of Ecommerce

    Feb 2017 - Mar 2018

  • SEO Manager

    Jul 2013 - Feb 2017
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  Disturbia

  Jan 2024 - now

  E-Commerce Director