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Hazel Tan

Hazel Tan

Character and Prop Design

Followers of Hazel Tan189 followers
location of Hazel TanSingapore

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  • Timeline

  • About me

    Campaign Management | Ad Operations | Artistic Flair

  • Education

    • Nanyang Polytechnic

      2005 - 2008
      Diploma Digital Media Design 2D animation and Graphic Design

      Activities and Societies: World Skills Competition Training

    • Singapore University of Social Sciences (SUSS)

      2010 - 2013
      Bachelor in Communications Public Relations, Advertising, and Applied Communication

  • Experience

    • Peach Blossom Pte Ltd

      Jun 2008 - Apr 2009
      Character and Prop Design

      Design props, characters and background needed for the animation project.

    • Ling Image Pte Ltd

      Feb 2011 - Oct 2011
      DTP

      Handle general sales and inquiries, assisting clients with their printing needs, and creating simple design layouts.

    • Global Art Creative

      Nov 2011 - Oct 2013
      Art Instructor

      Instructing students in basic art skills (Drawing, Colouring and Painting), supervision of assigned centre as well as designing of company's editorials and events: Calendars, posters, brochures etc.

    • Odyssey Concepts Pte Ltd

      Nov 2013 - Jan 2015
      Accounts Servicing Executive

      • Oversaw account servicing for projects, including event planning, setup, and execution.• Liaised with the creative team to develop content for proposals.• Supported the design and logistics teams as needed for smooth event execution.Projects Serviced: Housing Development Board (HDB), Singapore Police Force (SPF), Singapore Polytechnic (SP), adidas, Traffic Police, TRACOM, Marina Barrage

    • Vibes Communications Pte Ltd

      Feb 2015 - Aug 2015
      Senior Account Executive

      • Managed client accounts and supported campaign execution.• Collaborated with internal teams to ensure campaigns met client goals.Accounts Serviced: Cycle & Carriage France – CITROËN, CityLink Mall, GEOX , Bausch & Lomb, Bonia

    • Grid Private Limited

      Sept 2015 - Jun 2016
      Account Executive

      • Managed campaigns and supported planning and execution.• Worked with Creative and vendors to meet client requirements.Accounts Serviced: Land Transport Authority, Mediacorp, Singtel, Changi Airport Group

    • Leftfield Damn Right

      Jul 2016 - Jul 2018
      Account Executive

      • Managed digital and social media campaigns, including content planning and execution.• Coordinated with Creative and vendors to ensure seamless campaign delivery.• Maintained client relationships to meet their campaign needs.Accounts Serviced: Lavazza, Diageo, Judiciary State Courts, City Gas

    • Narrators

      Jul 2018 - Oct 2020

      • Managed influencer marketing campaigns across multiple markets, from planning to execution.• Coordinated with influencers, clients, and the team to ensure smooth campaign execution.• Built and maintained strong client relationships to support long-term partnerships.Accounts Serviced: Unilever, Johnson & Johnson, Sony Pictures, Health Promotion Board, Shiseido, Abbott – Similac

      • Client Success (Functional) Manager

        Feb 2020 - Oct 2020

      • Senior Account Executive

        Jul 2018 - Feb 2020

    • Unruly

      Nov 2020 - Nov 2021
      Associate Campaign Manager

      • Managed digital video, display, and social display campaigns across the APAC region.• Optimized campaigns to meet KPIs and ensure brand-safe environments.• Supported troubleshooting and margin management to drive revenue for publishers.• Assisted with DSP issues and campaign targeting optimisation.Tools: Tremor DSP, Verizon DSP, Amobee DSP

    • Impactify

      Jan 2022 - Jun 2023
      Advertising Operations Manager

      • Managed digital video and programmatic campaigns in JAPAC & MENA regions, optimizing for KPIs.• Provided recommendations on audience targeting and campaign performance.• Generated weekly and post-campaign reports, ensuring timely and smooth campaign delivery.• Supported the team with campaign troubleshooting, margin management, and publisher requests.• Assisted with occasional design support for campaign assets.Tools: Xandr Monetize, Xandr Invest, Google Ad ManagerSub-Tools: Equativ, Yahoo SSP, Pubmatic, Magnite, Improve Digital, FreewheelBrands: CIMB, Sentosa, Yakult, Toshiba, Kaspersky, Adobe, Amazon, GSK Show less

    • Spafax

      Jul 2023 - now
      Advertising Operations Manager

      • Lead regional programmatic digital campaigns (display, custom ad slots, Facebook ads).• Collaborate with the global team to develop and troubleshoot programmatic ad platforms.• Manage full campaign lifecycle, from strategy and execution to optimization and reporting.• Provide audience targeting and optimization recommendations to meet performance goals.• Deliver post-campaign reports with insights to drive future improvements.• Advise the team on programmatic strategy and support client queries.Tools: Google Ad Manager, The Trade DeskClients: Scoot, Singapore Airlines Show less

  • Licenses & Certifications