Samantha Knott

Experience

• 

  Rapid Electronics Ltd.

  Feb 2004 - Feb 2005

  Inbound Sales Advisor

  Responsible for processing telephone and off-line orders quickly and efficiently, for direct entry on to computer system. Dealing with various issues and queries such as progressing orders and liaising with other departments, and increasing sales via uplink selling.

• 

  Rapid Electronics Ltd.

  Oct 2005 - Nov 2012

  Designer and marketer working in a small eCommerce team. Assisting in the design of email campaigns, landing pages, banner design and mini sites. Also involved in the marketing of rapidonline.com through various digital channels, including social media, email marketing, affiliate marketing, online PR and SEO.Email marketing design and development, performance analysis, list segmentation and email scheduling. Social media integration, list growth strategy and email testing. During my time in this role I studied and gained the IDM Award in Email Marketing.Web design, HTML, CSS, Javascript, Branding, eCommerce Design & Marketing, Social Media, Affiliate Marketing, Google AdWords & Analytics. Show less

  • Web Designer & Online Marketer

    May 2008 - Nov 2012

  • eBay Store Assistant

    Dec 2006 - May 2008

  • Despatch Assistant

    Oct 2005 - Dec 2006
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  Elixirr Digital

  Dec 2012 - Nov 2024

  Email Marketing Strategy, design, build, send and analysis of email campaigns. HTML build, list management, segmentation, testing, reporting. Working with a wide range of ESPs, including Smart Focus, Pardot, Campaign Monitor, Pure 360, MailChimp, Dot Mailer, Constant Contact and Act-On.Affiliate MarketingManagement of Affiliate Marketing programs - promotion, recruitment, manage and develop publisher relationships. Working with a number of Affiliate Network and software platforms, including Affiliate Window, Linkshare Rakuten, Webgains, Paid on Results and Hasoffers.Search Engine Optimisation - Research and implementation of strategies for effective search marketing - Manage client accounts, provide advice and guidance to clients to help them make the most of their digital marketing budget - Define, implement, optimise and monitor natural search campaigns - Keyword research, competitor analysis and benchmarking - Website analytics and analysis to provide insights and recommendations - On/off page SEO - Link building activity Show less Email Marketing Strategy, design, build, send and analysis of email campaigns. HTML build, list management, segmentation, testing, reporting. Working with a wide range of ESPs, including Smart Focus, Pardot, Campaign Monitor, Pure 360, MailChimp, Dot Mailer, Constant Contact and Act-On.Affiliate MarketingManagement of Affiliate Marketing programs - promotion, recruitment, manage and develop publisher relationships. Working with a number of Affiliate Network and software platforms, including Affiliate Window, Linkshare Rakuten, Webgains, Paid on Results and Hasoffers.Search Engine Optimisation - Research and implementation of strategies for effective search marketing - Manage client accounts, provide advice and guidance to clients to help them make the most of their digital marketing budget - Define, implement, optimise and monitor natural search campaigns - Keyword research, competitor analysis and benchmarking - Website analytics and analysis to provide insights and recommendations - On/off page SEO - Link building activity Show less

  • Digital Manager

    Sept 2016 - Nov 2024

  • Senior Digital Marketing Executive

    Oct 2015 - Aug 2016

  • Online Marketing Executive - Email Marketing, Affiliate Marketing & SEO

    Dec 2012 - Sept 2015
• 

  Self-employed

  Nov 2024 - now

  Email Marketing Consultant 📧 Specialising in Campaign Management & Automation