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Santosh Shukla

Santosh Shukla

SEO Executive

Followers of Santosh Shukla1000 followers
location of Santosh ShuklaDelhi, India

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  • Timeline

  • Skills

    Advertising
    Alt tag optimization
    Digital Marketing
    Digital Media
    Digital Strategy
    Display Advertising
    Google Ads
    Google Adwords
    Google Analytics
    Google Webmaster Tools
    Initial analysis
    Keyword Research
    Lead Generation
    Link Building
    Marketing Strategy
    Media Buying
    Media Planning
    Media Planning & Buying
    Meta tag optimization
    Mixed Media
    Online Campaign Management
    Online Lead Generation
    Online Reputation Management
    Onpage recommendation
    Paid Media Advertising
    Paid Social Media Advertising
    PPC
    PPC Bid Management
    Programmatic Media Buying
    Search Analysis
    Search Engine Marketing (SEM)
    SEO
    SMO
    Social Bookmarking
    Social Media
    Social Media Marketing
    Social Media Optimization (SMO)
    Web Marketing
    XML Sitemaps

  • About me

    Google Adwords Certified professional with more than 7 years experience in digital marketing & 4 years experience in Media Buying & Planning Specialization 1. Pay Per Click (PPC) Google Adwords- Search, Display Network & Shopping Ads 2. Bing Ads 3. Facebook Admanager 4. Google Shopping Campaign(Product Listing ads) 5. Media Buying & planning 6. Video Marketing 7. Social Media Marketing 8. Online Reputation management 9. Mobile Marketing 10. Keyword Research 11. Bid Management 12. Integrating CPM /CPC /CPA paid search marketing 13. Landing Page Optimization 14. Website Analytics 15. Google Webmaster 16. Media Buying.

  • Education

    • I.E.T. college (Dr. R.M.L. avadh university faizabad)

      2005 - 2009
      B.tech Computer science

      I done my B. Tech in Computer Science

  • Experience

    • Tangence Solutions India pvt ltd

      Dec 2011 - Jul 2013
      SEO Executive

      I worked with this company as a SEO Executive. I handled 10 projects. I was handling offpage, onpage & PPC activities. Having 1year experience in SEO Field and 6 month in PPC

    • MS Web Technology Pvt Ltd

      Aug 2013 - Aug 2015
      Senior Search Engine Marketing Executive

      Handling Both SEO & PPC Projects.

    • SAI GLOBAL HOLIDAYS PRIVATE LIMITED

      Oct 2015 - May 2016
      Senior PPC Executive

      I am working with Sai Global Holidays Pvt Ltd as a Senior PPC Executive, handling 6 PPC projects. Jobs & Responsibilities:• Managing multiple accounts across various search engines and social media platform.• Responsible for researching industry targeted keywords and audience.• Creating account structure including campaigns, adgroups, adcopy.• Responsible for bid management.• Responsible for achieving ROI for all Ads spend on a daily basis.• Ensuring optimal campaign performance.• Responsible for recommending effective landing pages and advice on possible improvements.• Responsible for developing new and eliminating bad performing ad copy, keywords• Monitoring account on daily basis and planning strategies.• Analyzing data (impressions, clicks, click-through rate, conversion rate, sales, actions, cost per action, etc.).• Responsible for A/B testing for better performance. Show less

    • Think Biz Solutions

      May 2016 - May 2017
      Senior PPC Executive

      Worked as a Senior PPC Executive. Managed 5+ US, UK & UAE Based International Projects, Like :MobibuyerEverything4youbabiesImgadgetsCarpetcleangroup

    • RepIndia

      Jun 2017 - Nov 2022

      Handled different Media Platforms - (Google Ads, All Social Media + Other Media Platforms - Affiliate, Native, Direct Buying & more.) for different clients, it includes Media Buying & Planning as well. Managing both Branding & Performance based Campaigns. Good hand experience of Google Ads, Social Media & Other Media Marketing.Good Knowledge of different tracking tools - Google Analytics, GA4, Sizmek, DCM & more

      • Digital Marketing Manager

        Jun 2017 - Nov 2022

      • Media Planner

        Jun 2017 - Nov 2022

    • Denave

      Dec 2022 - Jan 2024
      Digital Media Manager

    • GEDU Global Education

      Jan 2024 - now
      Paid Media Manager - Digital Marketing

  • Licenses & Certifications