Samuel Muthoka

Experience

• 

  Consumer Insight Africa

  Feb 2006 - Feb 2010

  Senior Research Manager

  Started out as a research executive in Feb 2006 and grew within the ranks to Senior research Manager Roles included business development, research project planning, execution, team leadership, mentorship, training, client service, strategy and business continuity planning

• 

  Synovate

  Mar 2010 - Mar 2012

  Senior Research Manager

  Servicing clients needs in market research, Key account management, team leadership, training and mentorship and other administrative duties assigned from time to time. Lead researcher in Telecommunications, Banking and Finance and FMCG sectors, providing strategic insights to clients.Integration Manager - in the transformation from Synovate to Ipsos

• 

  Ipsos

  Apr 2012 - Apr 2022

  Ipsos Tanzania is the leading Market Research Agency in the country, serving zealous multi-national and local clients who have a keen eye on insights to drive their growth and programming. Ipsos has a vibrant and multi-talented team of researchers serving these clients. Besides general management, P&L and Strategic Business Leadership roles, I lead Client Engagement and business continuity initiatives. Market research stands out as action based, and most exciting to see insights transforming to actions, value and growth for our clients. Working with diversity in culture, people and skills, this is truly an exciting role, and especially looking at how far we have come along in entrenching evidence based facts in corporate decision making! I Lead a highly expertise team of social researchers whose work impacts the livelihoods of millions of citizens in public health initiatives, education and training, financial and economic empowerment and governance issues. My work involves strategy, insights, client service and business management

  • Country President, Ipsos Tanzania

    Nov 2016 - Apr 2022

  • Director Marketing & Head of Clients, Eastern Africa Region

    Apr 2015 - Oct 2016

  • Director, Public Affairs

    Apr 2012 - Mar 2015
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  Ipsos in Kenya

  Mar 2022 - now

  Director, East and Horn of Africa. Centre for Development Research and Evaluation

  Research in the public space gets exciting by the day. After a 5 year stint in Tanzania, I am truly privileged to rejoin a Team of experts, all out to impact a region in need of data and insights to inform programmatic interventions geared to improving lives and advancing the cause of humanity