Lan Vuga

Experience

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  CEED Slovenia - Center for Entrepreneurship and Executive Development

  Sept 2014 - Oct 2015

  Assistant Project Manager

  Assistant Project Manager at CEED (Center for Entrepreneurship and Executive Development)https://ceed-global.org/https://www.ceed.si/engIn my role as an assistant project manager at CEED, I focused on lead generation for educational and networking programs designed to empower high-growth businesses.I spearheaded a complete overhaul of the B2B lead generation strategy, transitioning from manual searches to a systematic and scalable approach for identifying potential clients. This new strategy resulted in a 100% increase in subscriptions to our main program.Beyond lead generation, I also played a part in event management, assisting with organizing educational and networking events for CEED members.Furthermore, I had the valuable opportunity to participate in CEED's workshops and educational programs designed for high-growth businesses. Led by experienced entrepreneurs and CEOs, these programs focused on areas like sales, leadership, finance, and organization, shaping my career and changing my perspective on what's achievable.Main skills:- B2B lead generation- B2B sales- Event management- Project management Show less

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  EnPrimorc

  Aug 2016 - Nov 2018

  Business Development

  Business Development & Marketing at The Salt of Life (www.thesaltoflife.com)My role at The Salt of Life, a boutique tour operator, began in B2B sales. However, as the company shifted its focus to B2C, my responsibilities expanded to include project management and digital marketing.This transition sparked my passion for digital marketing. I actively participated in designing and implementing a new strategy, which included moving away from B2B sales, building a new website with international reach, and establishing online lead generation channels.Key Skills Developed:- B2B Sales- Business Strategy- Lead Generation- B2B to B2C Transition Management- Project Management- Email Marketing- Facebook Ads- Copywriting Show less

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  Lan Vuga

  Nov 2018 - Nov 2020

  Digital Marketing Freelancer

  Freelance Digital Marketing Specialist: Empowering Small BusinessesI worked as a freelance digital marketing specialist, helping small businesses across various industries such as e-commerce, tourism, supplements, jewellery, and clothing, achieve growth through effective digital strategies sMy primary focus was on email marketing, marketing automation (Klaviyo, Drip, Mailchimp), and Facebook advertising. However, I also worked on UX improvements, lead generation, and sales page copywriting.I was a Klaviyo Silver Partner, and I successfully implemented Klaviyo for several clients, boosting their existing email marketing revenue by up to 100%. I handled both the technical and creative aspects, from crafting lead generation campaigns to nurturing leads with automated sequences, managing lead magnets, and building complex workflows.Beyond individual expertise, I fostered collaboration with my clients' tech and digital agencies to ensure seamless project execution and deliver optimal results.Key Skills:- Email Marketing & Marketing Automation (Klaviyo, Drip, Mailchimp)- Lead Generation & Nurturing (Automated Campaigns)- Facebook Ads- Sales Page Copywriting- Conversion Rate Optimization (CRO)- Customer Research (Interviews & Surveys)- Sales Funnel Optimization- E-commerce Store UX/UI Improvements- WordPress - Project Management- SEO- Chatbot Integration Show less

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  Protectus Technologies, Inc.

  Nov 2020 - Sept 2023

  Digital Marketing Specialist

  Digital Marketing Leader Driving GrowthAs a team leader and specialist, I led a high-growth global SaaS GPS Tracking solution's digital marketing efforts. Managing a small team and freelancers, I oversaw all customer acquisition marketing channels.Since joining the company, we have achieved a 300 % increase in subscribers and monthly recurring revenue (MRR) in less than 3 years. A key factor in this success was our data-driven optimization approach. We shifted the company and marketing budget away from channels with questionable results towards proven methods like influencer marketing, email marketing, and Amazon optimization.Leveraging strong customer focus and empathy, I actively contributed to product development, customer success initiatives, and customer support.Key Achievements:- Amazon: Optimized listings across all markets through A/B testing, PPC improvements, SEO strategies, and data analysis.- Email Marketing: Doubled conversion rates through effective email sequence optimization.- Paid Advertising: Managed Google Ads campaigns (search, shopping, YouTube), and Facebook & Instagram Ads.- Influencer Marketing: Strategized and executed impactful influencer partnerships on YouTube and Instagram.- Implemented SEO strategies to improve organic reach.- Customer Insights: Conducted qualitative and quantitative customer research to inform product development and marketing strategies.- Competitive Intelligence: Researched competitors to identify market trends and inform strategic decision-making.- Customer Success and Customer Support Improvements: user data analysis and UX improvements based on data.- NPS implementation and conducted customer interviews to improve customer satisfaction and retention.- Customer retention strategies and implemented tactics to reduce churn rates. Show less

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  Lan Vuga Coaching

  Mar 2022 - now

  Mindset & Marketing Coach

  Mindset & Marketing Coach at https://www.lanvuga.com/Earning certifications as a life coach from two different coacing schools, working one-on-one with clients, and creating workshops on emotional well-being and living a happier life are my ways of contributing to a society focused on healing the past and building a healthier, happier future for all.Through principles and techniques gleaned from my six-year personal development journey, I share the gifts of overcoming obstacles that prevent you from living your authentic self.In addition to psychotherapy (which I believe everyone should experience once), thousands of hours of meditation, reading, studying, and attending seminars and lectures have all played a vital role in shaping me into the person I am today. This is why I'm passionate about working with clients and offering my time and services to share these valuable tools.By working with individuals and creating workshops, I contribute a piece of the puzzle. My marketing and business development efforts represent the remaining pieces. Show less

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  RRA SEVERNE PRIMORSKE d.o.o. Nova Gorica

  Feb 2024 - May 2024

  Participant in EU Project "Entrepreneurially Through Challenges"

  As a part of an EU-funded project, I was accepted to a 4-month educational program where I continued to develop my coaching, entrepreneurial and marketing skills.