Ann Dee McClane, M.S., PCM, TMP

Experience

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  Gaylord Entertainment

  Jan 2005 - Jan 2009

  Conducted public relations planning for single and annual in-house events and three entertainment attractions.•Consistently pitched 10 or more story ideas per week, resulting in several media articles and mentions each month.•Secured more than 200 media interviews for clients.•Wrote more than 100 press releases, story starters and media advisories, which were picked up in numerous local, regional and national publications.•Planned and hosted journalists for press trips and media events four times each year. Show less

  • Manager, Marketing & Public Relations, Gaylord Opryland Resort & Convention Center

    Jan 2005 - Jan 2009

  • Sales Assistant, Gaylord Opryland Resort & Convention Center

    Jan 2005 - Jan 2005
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  Freelance

  Jan 2009 - Jan 2011

  Writer/Editor

  Specialize in writing compelling and dynamic copy for websites, brochures and print or broadcast advertisements. Create research and investigative reports and bylined articles. Referrals are appreciated, and writing samples are available.

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  Gaylord Entertainment

  Aug 2009 - Sept 2012

  Senior Manager, Marketing & Public Relations, Gaylord Opryland Resort & Convention Center

  Led the creation and implementation of $250K strategic marketing plan for the hotel, on-site restaurants, on-site retail shops, world-class spa, showboat, golf course and entertainment venue. Additionally, oversaw promotions for award-winning special events and entertainment, guest check-in materials, wayfinding efforts. Supervised three marketing coordinators. Following the May 2010 flood, coordinated crisis communication and venue reopening events. Currently championing social media marketing efforts on Facebook and Twitter.•Branding, logo creation, artwork creation, photo shoots, taglines and advertising execution•Wrote copy and managed content for social media, websites, brochures, print and broadcast commercials, speeches•Acted as primary media contact following May 2010 flood that caused the closure of Gaylord Opryland Resort for six months, the Wildhorse Saloon and General Jackson Showboat for one month and Gaylord Springs Golf Links for two months•Planned and executed a number of regional press trips; collaborated with State of TN tourism team on two national press tours Show less

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  McClane Marketing & PR

  Oct 2012 - now

  Principal

  Provide marketing and public relations services for a variety of for-profit and not-for-profit organizations. Includes brand development, media relations, crisis communications plans, copywriting and social media/multimedia communications strategy.

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  Bone McAllester Norton PLLC

  Dec 2012 - Sept 2015

  Director of Marketing and Business Development

  Provide high-level marketing and public relations strategy for a full-service business law firm of more than 35 attorneys with offices in downtown Nashville and Hendersonville, Tennessee. •Traditional marketing; advertising execution; and artwork creation•Multimedia communications plans; social media; website design and functionality•Event planning and execution •Copywriting for advertisements, website, social media, blogs and print collateral•Public relations strategy; media relations Show less

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  Spicer Rudstrom, PLLC

  Sept 2015 - Jun 2017

  Director of Marketing

  Responsible for the development of a new marketing culture of this multi-office law firm in three states:• Develop a marketing strategy• Identify potential clients• Enhance client relations for existing clients• Implement an overall marketing campaign for the firm's six offices

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  Hunter Industrial

  Jun 2017 - Sept 2018

  Marketing Manager
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  Andrew Jackson's Hermitage

  Sept 2018 - Nov 2024

  Vice President of Marketing and Communications

  Led integrated marketing and communications strategies to promote the mission of the Andrew Jackson Foundation and drive awareness and attendance of Andrew Jackson’s Hermitage.-Built multi-faceted marketing and communications plans by defining target audiences, determining strategy, crafting institutional messages and ensuring consistency across all marketing and communication mediums to achieve financial goals and continued growth in site attendance, group tour sales, event attendance, Museum Store revenue and rentals revenue.-Directed and managed implementation of all marketing and communications efforts, including press releases, advertisements, digital communications, brand identity pieces and print materials.-Served as a member of the Executive Leadership Team.-Functioned as the crisis communications lead, working in conjunction with the President and CEO, Regent and outside counsel as needed to respond to public relations issues and questions.-Interfaced with public stakeholders to advocate on behalf of the Andrew Jackson Foundation.-Prepared and managed $600k annual department budget.-Oversaw group sales function, exceeding $150k in annual revenue.-Planned and executed public programs, generating nearly $100k in annual revenue. -Supervised Director of Sales, Marketing Manager, Public Programs Coordinator website agency, digital marketing agency and PR agency. Show less