Noman Rauf

Experience

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  Akhai Pharmaceutical (Pvt) Ltd

  Jan 2002 - Jul 2003

  Territory Manager

  Started Pharmaceutical Career.Successfully launched Cefixime in a new concept of powder formulation.Having experience of selling third generation oral/injectable Antibiotics and Narcotic Analgesics.

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  Novartis Pakistan

  Aug 2003 - Jan 2020

  Led Trade marketing & distribution management of region and drove country top line performance through effective coordination, trade promotional activities, allocation of distribution & field force resources and managing distribution operations.Worked collaboratively with the Franchise Heads, Brand teams, Supply chain, BPA and Distributor team.Looked after the whole Pharma portfolio and managed country’s top line trade performance.Established coherent distribution strategy and tactics for the country including channel management, Trade activation campaigns taking in to account competitive intelligence regarding sales & distribution practices.Worked closely with local Sales force leaders to articulate the strategy for improving distribution and sales processes Show less Led sales operations of region South team with the vision to motivate and develop high performing team of First Line Managers along with Sales Representatives by inspiring passion for results. Developed and coordinated territory sales plans in line with Sales objectives; developed and executed business plans and delivered required financial results for own brands and optimized effective allocation of resources to deliver required business results.Built effective and enduring customer relationships; identified and worked closely with the most significant customers in the area; where appropriate, established clinical forums, programs and alliances to support customers, prescribes, pharmacists, nursing personnel etc.Led a high-performing team; hired, trained and developed as necessary; provided coaching and feedback aligned to Novartis Leadership Standards and Sales Functional Competencies; inspired sales team to meet and exceed sales objectives.Worked effectively with Key Accounts, Key Account Managers and with field- based sales teams within Pharma to achieve business results.Served as a communication bridge from Senior Management to sales reps level.Provided inspirational leadership and coaching to direct reports; ensures that all front line leaders in the region focus on talent development, create a culture of performance, learning & development. Show less Led Sales Operations of Region South Team with the vision to develop best in class field force - inspiring passion for results.Responsible for quantitative and qualitative KPIs; Budget Volume, Increase Market Share and Grow Faster then Market, New launch success etc. Contributing in development of people, organization and culture. Planning and Controlling the Sales Business Strategies.Effective Execution of Marketing Plans.Training and Development of Field Force Personnel. Show less - Joined Novartis as Medical Information Officer in Neuroscience Franchise. Responsible for promoting Anti-epileptic and Anti-depressant drugs.- Promoted in Jan-2006 as Senior MIO then work for Cardiovascular Franchise from July-2007 to Feb-2009. Responsible for Anti-hypertensive and Anti-cholesterol drugs.Major Responsibilities are- Present and promote assigned products to the target customer to ensure sales target achievement in the assigned territory.- Maintain and increase knowledge of products, diseases, competitors and selling skills for prescription generation.- Proactively seek out opportunities to increase customer base through sharp targeting and selection of customers.- Deliver sales presentations to customers by fully planning each call with specific objectives.- Ensure precise and timely completion of all reports, maintenance of territory records, handling queries professionally according to company's procedure.- Develop Key Opinion Leaders as Speakers to promote product through scientific activities. Show less

  • Trade Marketing & Distribution Manager - Commercial Execution and Trade Marketing

    Aug 2016 - Jan 2020

  • Sales Manager - Specialty Care - Neurosciences & Retina

    Mar 2013 - Jul 2016

  • Sales Manager, Primary Care - Establish Medicine

    Jun 2012 - Feb 2013

  • Zonal Sales Manager, Pain Management Franchise

    Mar 2009 - May 2012

  • Medical Information Officer and Senior MIO - Neuroscience and Cardiovascular Franchises

    Aug 2003 - Feb 2009
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  MHK Enterprises

  Apr 2020 - Feb 2021

  Head of Trade & Business Development

  Established Trade function including warehouse infrastructure for Distribution setup and provided consultation for New business development opportunities.Responsible for hiring, training and coaching of Distribution staff and field force personnel, budget allocation and management of Distribution operations.

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  WERRICK PHARMACEUTICALS

  Mar 2021 - Sept 2021

  National Sales Manager

  Led Sales operations of all eight divisions (Portfolio of 2 billion PKR) with the vision of expanding business in untapped areas/bricks and Customer engagement activities execution.Oversaw field reporting mechanism for whole FF through tracking and monitoring of their daily call reporting and customer engagement activities.

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  Islam360

  Sept 2021 - Aug 2023

  Led Digital Marketing Team of well renowned mobile application Islam360 having more than 18 million downloads worldwide.Responsible for all SEO/SEM activities along with QA, Customer support, Social Media campaigns, Google Ads management and mass marketing including Roadshows.

  • Head Of Digital Marketing

    Mar 2022 - Aug 2023

  • Digital Marketing Manager

    Sept 2021 - Mar 2022
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  Macter International Limited

  Sept 2023 - now

  Senior Manager Commercial Excellence

  Heading Commercial Excellence function with primary focus to support the Field Management in implementing SFE Metrics via CRM system to constantly improve and track sales performance.Ensuring that the performance is measured and rewarded in an open and consistent manner. Working closely with process owners and all impacted functions to develop and implement optimized solution and tools.Supporting sales leaders to build Commercial ‘Go to market’ framework – territory mapping, customer targeting/segmentation & opportunity identification.Supervising team of 16 Managers Field Excellence nationwide for capability building to reinforce chamber effectiveness, customer engagement and to bring proficiency in sales outcomes.Involved in making Incentive Policies, effectiveness and simulation, KPIs, automation, SOPs and processes. Show less