David Roberge

Experience

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  Granite City Electric

  Nov 2004 - Nov 2007

  Warehouse Manager

  Team Management: Managed a team of 12 employees in an electrical supply warehouse.Order Accuracy Assurance: Ensured the accuracy of customer orders for delivery through oversight and employee development.Safety and Relationship Building: Assisted in maintaining a safe warehouse environment through coaching, daily walkthroughs, and training sessions. Established strong relationships with customers for future references and sales.Logistics Management: Scheduled deliveries for day and overnight deliveries throughout Massachusetts and New Hampshire. Show less

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  Nestlé Waters

  Nov 2007 - Nov 2013

  Route Sales Representative

  Customer Relationship Building: Established lasting relationships with Nestle Waters North America Delivery Customers.Top-Performing Leadership: Ranked in the top 10 of East Coast Route Sales Reps. Led a delivery team of 6 to continuously achieve and surpass KPIs over three years.Brand Building: Developed a unique brand of sales and marketing for a diverse range of products. Ensured customers enjoyed on-time delivery, quality communication, and a natural upselling experience.

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  WeRENTcentralmass

  Feb 2013 - May 2014

  Real Estate Agent

  Property Leasing and Sales: Executed leasing and sales transactions for both commercial and residential properties; 45 completed transactions in 2013.Creative Marketing Expertise: Developed and implemented creative marketing and advertising strategies for properties, covering all aspects of real estate.Collateral Development: Created marketing collateral for the website and multiplatform use to effectively market new homes.Relationship Development: Nurtured relationships for long-term growth and referrals, providing the knowledge necessary to guide clients in achieving their goals in the home buying and leasing process. Show less

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  Industrial Packaging

  Mar 2014 - Jan 2023

  Revenue Growth Leadership: Led marketing, sales, and customer service teams, achieving an impressive 46% year-over-year revenue growth in the distribution business.Strategic Marketing Visionary: Developed an ideal customer profile outline and executed a hybrid inbound/outbound marketing strategy, securing five Fortune 100 inbound leads over a three-month targeted campaign.Data-Driven Decision-Making: Led the development of clear and robust reporting within the HubSpot ecosystem, ensuring regular data cleansing. Tracked ROI and conversion rates, leveraging available information to make strategic, data-driven decisions.Operational Excellence: Implemented SOPs for sales processes, customer service, and marketing initiatives. Integrated multiple platforms for easy data management and visibility within a data-rich CRM, resulting in a 30% decrease in the average sales cycle.Revenue Impact Through Training Initiatives: Drove over $1.4 million in new revenue over 12 months through coaching and training initiatives. Show less Departmental Foundation and Leadership: Founded and managed the marketing department, implementing a successful multichannel inbound marketing initiative.Team Leadership and Skill Development: Led and coached a team of three creatives, fostering their professional growth.Conversion Optimization Expertise: Maintained an outstanding average conversion rate of over 20% on all landing pages.Video Production and Revenue Impact: Produced corporate and internal training videos, contributing to a significant $400,000 in revenue in just three months.SEO and Campaign Management Mastery: Managed website SEO, social strategy, paid, and email campaigns through automated workflows, resulting in a remarkable increase in website rank from 24,000,000 in 2014 to 134,000 in 2023 according to Google. Show less

  • Director of Growth Marketing

    Jan 2022 - Jan 2023

  • Industrial Packaging Service Videos

    Jan 2016 - Jan 2023

  • Marketing Manager

    Mar 2014 - Feb 2022
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  KaiSEO

  Jan 2023 - now

  Marketing Consultant and Coach

  Strategic Marketing Leadership: Spearheading the development and execution of highly effective omnichannel marketing campaigns for local and national small to mid-sized businesses. Specializing in copywriting and website development, consistently achieving exceptional results and garnering client referrals.Data-Driven Coaching Expertise: Formulating Ideal Customer Profiles (ICP) and persona profiles, and developing coaching plans for copywriters and content creators based on comprehensive data research and customer feedback.Transformational Growth: Facilitating the transformation of five businesses (B2B and B2C) from a $50M entity to a Fortune 100 brand through strategic marketing. Instrumental in defining Marketing Qualified Leads (MQLs) and optimizing sales processes, resulting in three campaigns with record-breaking open, click-through, and conversion rates. Show less

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  Sjogren Industries Inc.

  Mar 2024 - now

  Business Development Manager