Luc Maker

Experience

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  Milwaukee Riverkeeper

  Aug 2005 - Jun 2009

  • Directed marketing, outreach and development strategies• Grew membership by 60% through mail and online campaigns • Oversaw transition to Salesforce fundraising database, that resulted in increased staff efficiency• Designed and launched new organizational website and maintained website presence• Hired and supervised Outreach Coordinator and Outreach Assistant • Managed marketing and outreach strategies to attract volunteers, members and donations• Organized Spring River Cleanup event – tripled volunteer participation to 2,000 volunteers• Managed financial data and created financial reports used to evaluate performance against annual budget• Promoted to newly-created position of Development Manager

  • Development Manager

    Aug 2005 - Jun 2009

  • Outreach Coordinator

    Aug 2005 - Aug 2007
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  The Johnson Foundation at Wingspread

  May 2010 - Aug 2010

  Wingspread Graduate Fellow

  • Worked with national press, federal administration, federal representatives and corporate and nonprofit leaders to organize Charting New Waters event to bring public attention to issues of water quantity and quality. Charting New Waters received national media attention and has drawn statements from 60+ corporate partners committed to improving their water practices.• Developed dashboard report to provide management with actionable feedback on website performance• Analyzed website traffic and made changes that improved bounce rates on key sections of website Show less

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  Milwaukee Art Museum

  May 2010 - Jun 2011

  Marketing Research Analyst

  • Streamlined data collection and analysis across departments, resulting in increased efficiency and faster access to information.• Analyzed marketing strategies using surveys and ticketing data – identified key target segments and recommended marketing strategies for reaching those segments.

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  Milwaukee Artist Resource Network (MARN)

  Jan 2011 - May 2011

  Marketing Research Consultant

  • Developed research program to guide organizational strategy and program offerings• Conducted four focus groups, five in-depth interviews, and fielded quantitative survey of 200 local artists• Analyzed results and presented insights and strategic recommendations to Board of Directors to inform program development

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  Blackbird Consulting LLC

  Oct 2011 - Aug 2012

  Principal

  • Provided consulting services to business and nonprofit clients, including marketing planning and evaluation, program development, program evaluation, and grant reporting.• Led team in carrying out marketing activities including print advertising campaigns, website development, and event planning.• Created results-based evaluation tools to measure effectiveness of marketing and program activities against clients’ goals.

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  Fondy Food Center

  Aug 2012 - Sept 2016

  Chair of the Board of Directors

  I served on the both the Governance and Fund Development committees. In 2014 I chaired the Strategic Planning Committee.

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  Milwaukee Riverkeeper

  Aug 2012 - Jul 2013

  Director of Operations

  As Director of Operations, I oversaw finances, budgeting, accounting, fundraising, marketing, communications, outreach, human resources, and staff training and development. • Expanded Salesforce CRM to better align with agency's program work• Overhauled accounting processes and created a procedure manual for bookkeeping, monthly financial reporting, and budget tracking• Oversaw the financial audit process and development of the agency’s annual budget

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  Diverse and Resilient

  Aug 2013 - Mar 2015

  Director of Development & Communications

  Oversaw development and communications strategies at this statewide public health agency in Milwaukee with a $1.8M budget and 20 staff.• Led a team to overhaul the agency’s web presence, including a new agency website, four program-specific sub sites, and revamped social media and email marketing strategies• Implemented Salesforce CRM to manage fundrasing, grant tracking, communications, and volunteer processes.• Managed messaging and design for social marketing campaigns that used outdoor media and social media to reach over 50,000 people each year• Led a fund development committee of board members and volunteers and oversaw agency development planning and fundraising activities Show less

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  Cloud for Good

  Mar 2015 - now

  • Delivery Director, Data

    Dec 2016 - now

  • Cloud Consultant

    Mar 2015 - Dec 2016