Byron Williams

Experience

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  Idea Cellular Ltd

  Feb 2012 - Nov 2012

  Associate Manager

  Key Responsibilities:● Managed EBU sales in Valsad, Vapi, Daman and Silvassa region● Developed and embedded Product Strategy● Managed and developed a team of 5 BDE through a variety of motivational and analytical techniques, cascaded marketing tasks● Completed market research to understand competitors offerings and plan the approach ● Negotiations with various companies Heads

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  Shanti Hero

  Apr 2013 - Dec 2013

  Sales Manager

  Key Responsibilities:● Held full accountability for all sales across the Valsad area, oversight of 13 Network locations and helping to increase revenue● Accountable for the training and direct management of six Executives and eight Office staff, maximised productivity through ongoing performance monitoring and review● Regularly analysed workload and team productivity to plan resources to ensure efficient departmental delivery● Developed customer strategies that targeted customer segments to drive acquisition and retention● First point of contact for all escalated customer complaints and queries, follow up to ensure resolution● Promoted a culture of high-performance to deliver a best-in class proposition for customer service● Determined annual unit and gross-profit plans by implementing marketing strategies, analysed trends and results● Handled Promotion and advertising activityKey Achievements:● Increased Revenue by 30% compared to previous year● Delivered training to the team to use CRM more efficiently and convert leads to customers Show less

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  Purple Point Pvt Ltd www.realtybonanza.com, www.zoogyo.com, www.purplein.in

  May 2014 - Nov 2017

  Digital Marketing Executive

  Key Responsibilities:● Collaborated with the Sales Team to create Social Media Marketing Strategy for Brand Awareness and Lead Generation● Oversaw company blog, created new and innovative content for blogs and Social Media including contests, voting and infographics● Managed Google AdWords campaigns, carried out analysis to report on ROI● Continual SEO development including website optimisation, traffic generation and track results using analytics ● Utilised Google Webmaster tool and Google Analytics to continually monitor Campaign Performance● Conducted analysis to identify areas for improvement, implemented site enhancements and improvements in usability and design● Developed website on WordPressKey Achievements:● Developed Websites using CMS- WordPress● Optimised website to rank for selected keywords. Achieved top organic ranking for key phrases● Delivered strong ROI for Social Media Marketing especially Facebook Ads by getting more leads and converting those leads to customers● Increased guest bloggers invitations because of good performing blog● Influenced real estate developers to come and advertise on platform, which led to an increase in company’s revenue Show less

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  Purple Point Pvt Ltd

  Nov 2017 - Jul 2022

  Nov 2017 –Freelance Digital Marketing Executive

  Key Responsibilities:● Working with small to medium size businesses, generating increased business/footfall through marketing, networking, social media and business development. Contracts include: www.realtybonanza.com - Real Estate Search Website, www.zoogyo.com -Real Estate Aggregator Website, www.purplein.in - Architecture and Interior Website● Full management of implementing company marketing strategies, direction and tactics ● Create and implement effective communication strategies and activities toward achievement of marketing objectives● Oversee social platforms – LinkedIn, Facebook and Twitter to source, organise and schedule social posts at an optimised level● Manage all digital campaigns including SEO, PPC, email marketing, content strategy and social media Show less

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  Merkle EMEA

  Jul 2022 - now

  • Paid Search Executive

    Jul 2024 - now

  • Junior Paid Search Associate

    Jul 2022 - Aug 2024