Veronica Mether

Veronica Mether

Sales Advisor

Followers of Veronica Mether1000 followers
location of Veronica MetherHelsinki, Uusimaa, Finland

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  • Timeline

  • About me

    Digital Marketing Strategy Associate Manager

  • Education

    • LUISS Guido Carli University

      2013 - 2013
      Student exchange Economics
    • Hanken School of Economics

      2011 - 2014
      Bachelor’s Degree Marketing

      Activities and Societies: Member of the Student Council, Member of Hanken's recruitment team Subject of bachelor's thesis: Ethical consumers and their values

    • Hanken School of Economics

      2014 - 2017
      Master’s Degree Marketing/Marketing Management, General 91/100

      Activities and Societies: Member of Hanken's recruitment team Subject of master's thesis: Value and value co-creation in a design network, case: Keppuli

  • Experience

    • Stockmann Oyj Abp

      Aug 2011 - Aug 2014
      Sales Advisor

      I worked part-time next to my studies as a sales advisor at the department store Stockmann in the youth's department. My main duty was to assist the customers and provide high quality customer service. During the summers I worked full-time.

    • Academic Work Suomi

      Mar 2014 - May 2014
      Brand Ambassador

      My main assignments were event marketing and to promote Academic Work for students, adding their information to the database and also customer service.

    • Svensk Ungdom, Svenska folkpartiets ungdomsorganisation

      Aug 2014 - Oct 2015
      Political Officer

      I worked as political officer for Helsinki's division. My main assignments were to take initiative in important political issues, to organize events and seminars, do marketing of upcoming events and communication towards the members. I was also in charge of the financial affairs.I had responsibility for organizing and executing the Parliamentary elections 2015 of Helsinki's district together with the board. I coordinated the campaign calendars, planned marketing campaigns and helped with the layout of the campaign. Show less

    • SEB

      Nov 2015 - Dec 2016
      Service Advisor

      Customer service, sales and office tasks.

    • TBWA\Helsinki

      Dec 2016 - May 2017
      Project Management Trainee

      TBWA\Helsinki is an international marketing agency that work with clients to create growth platforms for brands' through data-driven insights, disruptive brand behavior and creative use of tech & media. I worked as a project management trainee for one of their clients in the automobile industry. I specialized in digital and social media marketing projects. Responsibilities included: - Managing projects, such as producing banners and video-on-demand materials- Planning and monitoring social media activity on Facebook, Twitter and Youtube- Assisting in planning marketing campaigns for new product launches Show less

    • Chubb

      Oct 2017 - Apr 2022

      Global Leader in Insurance Services.As an integral part of Chubb’s EMEA marketing team, I played a key role by:- Managing an extensive SEO project across central Europe, resulting in a significant boost in search impressions and CTR. - Developing and implementing a marketing analytics and data visualization framework, enhancing KPIs and cultivating a data-driven mindset among marketing professionals.- Directing the go-to-market strategy for our insurance self-servicing platform, ensuring successful product launch and market penetration. Show less

      • Digital Marketer, EMEA

        Apr 2021 - Apr 2022
      • Digital Marketer, Nordic Countries

        Jan 2020 - Apr 2021
      • Customer experience specialist

        Oct 2018 - Dec 2019
      • Marketing and Sales Coordinator

        Oct 2017 - Oct 2018
    • Accenture Song

      Apr 2022 - now

      Strategy Development & Execution Consultant within Customer Relationship Management (CRM), Customer Experience and Digital Marketing.Examples of a few projects:- Developed a comprehensive CRM strategy, establishing a clear direction and roadmap to transition towards a customer-centric approach.- Enhanced CRM efficiency and capabilities by implementing agile methodologies.- Designed a KPI framework to strategically measure marketing and content activities, which supported cross-functional collaboration and data-driven decision-making.Industry experience: Travel, Retail, Gaming and Public sector Show less

      • Digital Marketing Strategy Associate Manager

        Dec 2023 - now
      • Digital Marketing Strategy Consultant

        Apr 2022 - Dec 2023
  • Licenses & Certifications

    • Coastal Skipper

      Finlands Navigationsförbund
      May 2016
    • Agile Foundations

      LinkedIn
      Sept 2020
      View certificate certificate
    • Google Analytics for Beginners

      Google
      Jun 2017
      View certificate certificate
    • Google Analytics Essential Training

      LinkedIn
      Sept 2020
      View certificate certificate
    • Machine Learning for Marketing: Essential Training

      LinkedIn
      Oct 2020
      View certificate certificate
    • Online Marketing Foundations

      LinkedIn
      Jul 2020
      View certificate certificate
    • Google Analytics Individual Qualification (GAIQ)

      Google
      Sept 2020
    • Google Tag Manager Fundamentals

      Google
      Jun 2017
      View certificate certificate
    • Elements of AI

      University of Helsinki
      Jul 2019
      View certificate certificate
    • The Online Marketing Fundamentals Qualification

      Google
      Mar 2017
  • Honors & Awards

    • Awarded to Veronica Mether
      Honorary scholarship Hanken Svenska Handelshögskolan May 2013 One of the top 15 students', based on grades and study pace, doing an exchange program abroad.