Fernanda Barros

Experience

• 

  Escale

  Jun 2019 - Jun 2021

  Process Optimization Intern

  • Conducted internal analyses to identify and address bottlenecks in sales, back-office, and post-sales operations, resulting in significant continuous improvements in operational efficiency through process optimization.• Studied flowcharts and used tools such as Asana, Trello, and Miro to monitor daily workflows and tasks.• Provided proactive support and successfully implemented changes in CRM systems, migrating from Zendesk to Hubspot, enabling more efficient integration and enhanced customer experience.• Aligned operations through the use of MS Excel, preparing reports, and analyzing KPIs for data-driven decision-making.• Researched and compiled lists of potential companies, feeding the sales pipeline with new opportunities and valuable data.• Supported brokers and insurers, facilitating strategic negotiations using platforms such as Snovio and Bot Maker.• Participated in strategic meetings, contributing with commercial data analysis to support informed decisions and consistently achieve established goals.• Leveraged communication tools like Slack, Teams, Meet, and Zoom to facilitate team collaboration and streamline project execution. Show less

• 

  Cerklog Logistics

  Aug 2021 - Sept 2024

  • Coordinated daily projects focused on product and business expansion, with an emphasis on cost reduction and operational feasibility to ensure sustainable growth.• Managed relationships with clients across sectors such as retail, food, industrial, and automotive, serving as the primary point of contact for resolving commercial issues and ensuring operational alignment. This contributed to client satisfaction and loyalty in ongoing projects.• Actively supported the development of marketing strategies by providing insights to enhance business visibility, increase partnerships, and identify expansion opportunities.• Achieved a 30% increase in customer conversion rate and a 20% boost in operational efficiency through KPI analysis and process optimization.• Proficient in tools like MS Excel (advanced), Power BI, Asana, SAP, Siscomex, CRM, and Logcomex for commercial data analysis and operational process optimization.• Comprehensive knowledge of customs procedures, adhering to AEO compliance in import and export operations to mitigate regulatory risks.• Monitored shipments, transit times, and lead times to ensure operational excellence and client satisfaction.• Conducted proactive B2B prospecting, identifying new business opportunities, and strengthening the sales pipeline to optimize relationships with clients and partners.• Strategic problem-solving and decision-making to mitigate risks and ensure timely deliveries with high compliance standards.• Negotiated directly with international stakeholders, including Freight Forwarders from the USA, Europe, Asia, and Latin America, providing effective solutions across different scenarios.• Participated in business events and trade fairs, generating new contacts and contributing to the company's networking expansion and partnerships.• Identified and proposed improvements for CRM development. Show less • Managed key accounts within the corporate portfolio, ensuring personalized service and strategic solutions to maximize customer satisfaction and loyalty while enhancing operational profitability.• Experienced in defining Incoterms and analyzing documentation such as Packing Lists, Proforma Invoices, MSDS, Certificates of Origin, HBL, and HAWB, as well as drafting commercial proposals and contracts.• Analyzed and selected optimal LCL and FCL transportation routes, ensuring timely delivery of goods, optimizing lead time, and reducing operational costs.• Managed pricing strategies to secure competitive costs, using market data to create solutions that provided greater competitiveness and added value for clients.• Engaged with NVOCCs, port terminals, and bonded warehouses to ensure cargo management and logistical alignment for international operations.• Negotiated freight rates with airlines and shipping companies, applying Incoterms to secure the best conditions for international cargo transportation.• Utilized tools like MS Excel (advanced), Asana, Power BI, SAP, Siscomex, and Logcomex for data analysis and process optimization in daily operations. Show less

  • Import and Export Commercial Analyst

    Oct 2021 - Sept 2024

  • Import and Export Commercial Assistant

    Aug 2021 - Sept 2021
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  Víssimo Group

  Dec 2024 - now

  Analista de importação