Khushleen Singh

Experience

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  International Business and Marketing Academy

  May 2018 - May 2019

  Historian, Mentor, and Member

  -One of less than 60 students selected in all of FBISD to attend the International Business and Marketing Academy-IBMA membership campaigns: dramatically increased IBMA applicants at FBISD Academy Open House Fairs by 15% every year (2017-2020)-Attended 2 enrichments and seminars every semester, and completed academy specific and rigorous classes: Principles of Business Marketing and Finance, Business Information Management, Accounting, Global Business, Advertising, Entrepreneurship, and Sports and Entertainment Marketing -Mentor to incoming freshmen and led the mentees through their high school years-Photographer and videographer for the academy (attended all 36 gatherings during the year to take pictures and videos).-Edited and posted photographs on the IBMA social media platforms to encourage engagement Show less

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  DECA Inc.

  May 2018 - May 2020

  -Collaborated with the Second Mile organization to raise funds and canned foods for community members-Awarded the Elevate Academy for our chapter, at the International Career Development Conference (2020)-Attained Community Service Campaign award at the State Development Career Conference (2020) -Consulted with advisor to host seasonal socials during holidays to encourage networking in the club-Planned end of the year social for 110 DECA members -Participated in bi-weekly board meetings with advisors and officers Show less -Filmed and edited membership marketing videos-Took pictures and posted them on social media platforms for membership marketing purposes-Assisted in raising Travis DECA membership through marketing: 45 to 110 members to have the second most members in the largest district in Texas, District 3 DECA-Executed DECA workshops twice a week, to train competitors for competition (organized Quizlets, PowerPoints, practice tests, mock competition, and lectures)-Participated in bi-weekly board meetings with advisors and officers Show less

  • DECA VP of Special Events

    May 2019 - May 2020

  • DECA Co-VP of Competitive Events

    May 2018 - May 2019
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  Archrival Agents

  Jul 2020 - Nov 2021

  Archirval Agency x Hollister co. Field Marketing Strategist Intern

  • Led field marketing for Hollister Co. through weekly social media, grassroots activation, and events • Curated immersive pop-up brand experiences with interactive events to authentically embed brand culture into daily lifestyle • Managed and cultivated relationships with 8 micro-influencers to direct content creation and push deadlines, leading a 90% success rate• Synthesized consumer insights from social media to produce analytical reports; presented solutions to optimize localized engagement Show less

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  Zeta Tau Alpha Fraternity

  Sept 2021 - now

  Assistant Historian

  • Filmed, photographed, and edited media for monthly sorority events, to curate and creatively direct compelling marketing content• Created social media campaigns 2-3x per week to showcase organizational values and events, driving a 40% engagement rate• Built relationships and negotiated cross-cultural events with Panhellenic council through active partnership on inclusion initiatives

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  CS 2316 Advanced Data Manipulation

  Aug 2022 - Dec 2022

  Data Analyst

  Reading, manipulating, and exporting data for engineering, business, and scientific applications--GUI's, File I/O, basic SQL, and web scraping • Manipulated data from NBA season to generate data visuals & insights representing relationships between player value and performance• Utilized web scrapping, data cleaning, collection, and visualization methods in Python—NumPy, pandas, matplotlib, etc.

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  Welcome Investments Inc.

  May 2023 - Aug 2023

  Financial Analyst Internship

  Investment property and retail business• Analyzed P&L data, identified key profit drivers and modeled scenarios to optimize margins and growth• Forecasted demand and prices based on oil and gas market trends to optimize inventory orders and prevent stockouts• Digitized paper accounting records into Excel models to streamline expense tracking and cash flow projections• Forged relationships with executives and banks daily to monitor cash positions and calibrate capital allocations• Synthesized complex data into strategic insights to facilitate executive decision making on operations and planning Show less