Kris Baldyga

Experience

• 

  World Vision

  May 2011 - now

  Dedicated management of integrated projects in market overseeing paid digital, organic social, owned media, public relations and channel activity workstreams, including an award winning brand launch in September 2019. A master at both project and event management of brand activations with internal/external vendors and impossible timelines, including World Vision's third annual Give-back Gift Shop* - a 3-day, outdoor event in Bryant Park/NYC focused on media impressions and celebrity appearances (cumulative traffic: 15,000). *see links below. Recently launched a multi-NGO virtual fundraising concert with 21 artists across three digital streaming platforms and two broadcast distribution channels. Show less Successfully drove the creation of the integrated marketing plan and strategies, including audience segmentation, marketing tactics, and media mix recommendations across paid digital, organic social, earned media, PR and marketing channel workstreams. Project and event manager for multiple internal rollouts/roadshows, brand activations, including The Give-back Gift Shop - a 3-day, outdoor event in Bryant Park/NYC focused on media impressions and celebrity appearances (cumulative traffic: 15,000). Show less

  • Senior Project Manager

    Mar 2019 - now

  • Project Manager, Integrated Campaigns

    Apr 2017 - Mar 2019

  • Marketing Project Manager

    Aug 2012 - Apr 2017

  • Print Buyer/Creative Account Manager

    May 2011 - Jul 2012