Lisane Andrade

Experience

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  TECMA-Tecnologia em Meio Ambiente | LTDA

  Jan 2007 - Jan 2010

  Marketing Assistant
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  P-LAB

  Jan 2010 - Jan 2011

  Digital Marketing Analyst

  • SEO and metrics, obtaining the 1st position (in that time) with "project management course" and "management course projects" and consequently increase the site's conversion rate.• Management of SEA campaigns and Email Marketing.• Social Media (Twitter, Facebook, Linkedin, Blog, Youtube, Flickr).• Meeting with the Commercial area, analyzing and discussing the results of sales, providing guidance and/or suggestions in order to improve sales.

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  Comprafacil.com

  Jan 2011 - Jan 2011

  Search Engine Optimization Analyst

  • SEO of ecommerce Compra Fácil: Comprafacil.com and partners.• Custom SEO training for employees of Comprafacil.com: SEO for Developers, SEO for Social Media, SEO for Web designers and SEO on-page and off-page (link building).

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  Órama

  Jan 2012 - Jan 2013

  SEO, SEA and Metrics

  • Responsible for SEO, PPC and Metrics.• Optimization of all Google Adwords campaigns (Search Network, Display Network with Remarketing and video campaigns on YouTube). The result: more qualified traffic, an increase of 235,91% conversion, a decrease of 40% of budget and less 82% of Cost Per Conversion. • SEO and Link Building strategies. • Facebook Ads campaigns.• Metrics and analysis of user behavior.

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  Amo Muito

  Jan 2013 - Jun 2013

  Digital Marketing Consultant

  • Planning and implementation of Digital Marketing actions for the ecommerce.• Optimization of all channels to improve the user experience and generate more conversions.• Website (A/b test and usability), Google Adwords campaigns, Facebook Ads, Retargeting, Affiliate and Email Marketing. • Reports, analyzes and presentations to the Board.

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  B2W Digital

  Jul 2013 - Jan 2014

  Senior SEA Analyst

  • Google Adwords campaigns and advanced Retargeting for Americanas.com, the biggest e-commerce in Latin America.

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  Kickante

  Jan 2014 - Jan 2016

  The interview https://www.youtube.com/watch?v=FoWn32ki2Wk&feature=youtu.be • Responsible for platform optimization, website content and Link Building with partners.• Google Adwords (paid search, display and retargeting) and Advanced Facebook Ads strategies.• Reports, analyzes and presentations to the Board.

  • Digital Marketing Manager

    Jan 2016 - Jan 2016

  • SEO and SEA Coordinator

    Jan 2014 - Jan 2016
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  Instituto Infnet

  Nov 2014 - Jan 2015

  Metrics Professor

  •. Google Analytics and Google's certification (GAIQ).

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  Semrush

  Jul 2015 - Jan 2023

  Influencer - Marketing

  Marketing contributions and suggestions to improve the tool.Webinars- https://pt.semrush.com/webinars/historias-de-sucesso-campanhas-de-marketing-digital-que-deram-certo/- https://pt.semrush.com/webinars/como-otimizar-o-seu-ciclo-de-venda-e-ampliar-as-conversoes/- https://pt.semrush.com/webinars/como-corrigir-os-erros-de-seo-do-seu-site/Artigo:https://pt.semrush.com/blog/estrategias-avancadas-de-remarketing-no-google-ads/

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  LABET Exames Toxicológicos

  Jan 2016 - Jan 2017

  Digital Performance Manager

  • Development strategies to grow each online media channel: Website, email, social media, SEO, SEA.• Campaign management• Monitoring key performance indicators• Management of all media channels and social networks

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  Blast Marketing

  Jan 2016 - now

  International SEO Consultant

  Brazil, Portugal and Germany Plan, develop and implement successful SEO and Performance strategies.Ecommerce, Websites and Blogs.

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  Faculdade FACHA

  Jun 2017 - Jan 2017

  SEO Professor - MBA

  SEO Professor - MBA in Digital Marketing

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  Bossa Web Marketing Agency

  Jan 2021 - Jun 2022

  Head of SEO and Performance (Partner)

  SEO services, Google Ads, Metrics, and Website development (WordPress) for entrepreneurs in Brazil and Germany.

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  A Liga Digital

  Jan 2021 - Jan 2021

  Facebook Ads Professor

  A social Project that offers marketing and programming classes to underprivileged young people in the city of São Paulo.

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  VOAA - a vaquinha do Razões

  Jan 2021 - Jan 2022

  Director General

  Changing stories through crowdfunding ❤️The first platform in Brazil with verified crowdfunding campaigns. Remote management of several teams: marketing, financial, administrative, and legal.As Director, I reported to the founders of the company and updated them periodically.

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  Latinas en SEO

  Jan 2022 - now

  Committee Member
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  Niara

  Jan 2022 - now

  CEO and Founder

  English:1st SEO and Content Tool based on Artificial Intelligence and Automations in Brazil Portuguese:1ª Ferramenta de SEO e Conteúdo baseada em Inteligência Artificial e Automações do Brasilhttps://niara.ai