Matthew Readett

Experience

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  BIG FUN UK.COM LIMITED

  Jul 2010 - Oct 2015

  Event Manager
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  New Look

  Nov 2010 - May 2011

  Store Assistant
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  University of Leicester

  Oct 2011 - Jul 2014

  Dissertation Project; 'Origins of the Marshall Plan'​ - 66%:A long-term, deeply analytical, and heavily researched piece, on the multiple and infusing factors which led America to develop their Marshall Plan policy for economic aid after World War Two. My thesis was such, that America's motivation can not be simplified into economic, social or political reasoning, but all can be seen as drivers in the over-arching theme of American expansionism. The assignment necessitated dedication, time management, patience and diligence in the meticulous search through primary and secondary material. I approached differing historical and political concepts, of which many can be related to modern politics, institutions and life. Moreover, I had to analyse the unfamiliar fields of economic data, cultural influence and military politics. This detailed analysis broadened my capabilities academically and intellectually, functioning as a clear example that I can commit to an in-depth assignment.Relevant modules:European Union Politics: 72%The American Revolution; 1763-1789: 71%American Political Development: 68%The Making of Contemporary US Foreign Policy: 66%The Politics of Nuclear Weapons: 65%Government & Democracy in the UK: 64%Relevant skills learnt: Teamwork: Group Presentations, Group DebatesCommunication: Seminar Discussions, Evaluative Writing, Solo PresentationsAnalytical Skills: Essays, Source and Article CritiquesLeadership and Management: Political & Historical Research and ReadingPolitical Theory, Political Systems.An Understanding of the Modern State and Economy. Show less

  • Student Ambassador

    Dec 2012 - Jul 2014

  • University Assignments

    Oct 2011 - Jun 2014
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  Direct Line Group

  Sept 2014 - Mar 2015

  Business Sales Representative
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  The Brewery Tap/ Cult Cafe Bar

  Oct 2015 - Apr 2016

  Waiter/Barperson
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  Kepler EMEA

  Mar 2016 - Dec 2019

  As a Senior Campaign Manager, I coordinate teams in the strategy, planning, implementation and delivery of digital campaigns for clients. I also complete project based strategic consultancy, as well as engaging in new business pitches, on-boarding and internal projects to improve agency efficiency and increase revenue.Key Responsibilities:- Manage a team of individuals to ensure campaigns are delivered successfully to brand and DR KPIs, with direct involvement and campaign management if required.- Project manage internal and external teams to ensure the effective delivery of campaigns (creative production, media owners, technology partners, agencies)- Thorough research and media planning, with extensive knowledge and application across digital channels including; Programmatic, Display, Remarketing, Paid Social, YT, Online Video, Audio, DOOH & CTV.- Liaise with technology partners and media owners to maximise campaign performance and deliver best in class campaigns to brief.- Responsible for weekly/monthly budgeting, setting campaign targets and measuring performance against goals.- Develop long term strategic plans for clients, forecasting growth against mutually established KPIs.- Oversee all financial processes, including IO's, PO's, invoicing and budgetary reconciliations. - Responsible for line management, training and personal development of multiple junior employees- Implement plans to improve inter-team workflow and increase efficiency.- Lead presentations on measurement, media strategy and campaign results; applying in depth research and data analysis.- New business: involved in multiple pitches for recognisable brands across FMCG, retail, finance, and entertainment.- Strategic planning & buying consultancy.- Project manage the on-boarding of multiple clients, overseeing comprehensive plans to enable first class integration across all of our business units. Show less

  • Strategy Consultant

    Jul 2019 - Dec 2019

  • Senior Campaign Manager

    Mar 2018 - Jun 2019

  • Account Manager

    Apr 2017 - Feb 2018

  • Account Executive

    Mar 2016 - Mar 2017
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  Unity Online™

  May 2020 - Oct 2020

  Digital Account Manager

  Unity Online are digital marketing specialists. They provide a suite of solutions including website development, SEO, copywriting, search, display, social media and creative production. In my role as Account Manager I lead in the planning, project management, and delivery of these services for a range of clients.

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  Department for Environment, Food and Rural Affairs

  Oct 2020 - Aug 2022

  Coordinate communications across a number of DEFRA's key environment policy areas. Lead on strategy development, working collaboratively with policy and communications specialists to deliver impactful, effective messaging to a range of audiences.

  • Strategic Communications Manager

    Apr 2021 - Aug 2022

  • Strategic Communications Officer

    Oct 2020 - Mar 2021
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  HM Courts & Tribunals Service (HMCTS)

  Sept 2022 - Jul 2023

  Senior Communications and Engagement Manager
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  Ministry of Justice UK

  Jul 2023 - now

  International Senior Campaigns Adviser