Lipika Ashar

Experience

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  Fingpay (Tapits Technologies Pvt. Ltd.)

  Jun 2018 - Jul 2018

  Business Development Intern

  •Assisted the Managing Director in creating a corporate deck for the company’s products.•Approached new companies for business using various modes of communication such as cold calling, sending E‐mails and text messages.•Maintained a database of the existing clients.•Fixed appointments and scheduled meetings of the senior employees.

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  Lyra Network

  May 2019 - Jun 2019

  Marketing Intern

  •Designed and delivered a presentation to the Marketing heads in France discussing the growth strategies.•Set-up product presentations for use in meetings with key stakeholders and senior management.•Handled LinkedIn account for the company, increasing overall following from 300 to 516.•Created unique and engaging content for blog posts on the company website.•Prepared infographics to coincide with social and blog posts.•Responded to Quora Questions and Queries.Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement using different tools.•Used Lucidchart to design CRM flowchart for performance betterment.•Took detailed notes of products, processes and industry details to better understand marketing and company protocols. Show less

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  Interactive Avenues

  Oct 2020 - Dec 2020

  Digital Marketing Intern

  •Tracked, monitored and optimised the Amazon Great Indian Festival campaign.•Gained an in-depth understanding of media tools such as GWI, Comscore and Similarweb for planning and mapping consumer journey.• Performance Analysis of various print campaigns.

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  Initiative

  Jan 2021 - Feb 2022

  Management Trainee

  • Successful management and implementation of various TV, Print and Radio campaigns for Brands like Bajaj, Indigo Paints and Too Yumm by enforcing prompt media mix and closure of campaigns for best performance• Generated innovative media ideas for the launch and sustenance of various brands like Skechers, CERA, Anchor, Mirae, Gala, Naturali and StockAxis• Operated as an integral team member for several new business pitches• Conducted pre-evaluation and post evaluation of the executed plans and campaigns• Compilation and preparation of Weekly and Monthly competitive as well as category activity reports of each brand assigned, thereby making relevant suggestions for a detailed understanding.• Proactively ensuring that media landscape analysis is done on a regular basis for brands like Lego and Skechers• Worked on various cross-category analysis decks for new brand launches as well as existing brand journeys by conducting in depth research• Responsible for charting & presenting the media strategies in detail for the pitch effort Show less

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  Zee Entertainment Enterprises Limited

  Feb 2022 - Oct 2024

  Assistant Manager- Planning & Strategy

  • Provided the necessary support to the sales team for their data needs, making new client pitches, CPRP management, creating customized client solutions by using non-conventional metrics• Actively suggested integration opportunities in existing & upcoming programs and worked in close proximity with the Marketing and Programming team to find strategic integrations during the shows• Created ‘USPs’ for a channel from a quantitative & qualitative perspective keeping the sales perspective in mind• Provided insights to the Pricing process & Deal discussions to improve yield• Provided specific qualitative and quantitative analysis in order to maximize the channel revenue• Suggested ways forward for Pricing, Inventory management, Upcoming campaigns, Impact properties, show launches etc. for strengthening the channel business• Preparing, analyzing and managing reports on various aspects of Viewership, Advertisement Expenditure, Inventory, Pricing, Impact Properties, Key Clients, CPRP trends for channel(s) on weekly and monthly basis• Single point of contact for the channel to handle genre related databases, queries, creating client pitches covering channel performance, media planning inputs & ideation Show less

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  Viacom18 Media Private Limited

  Oct 2024 - now

  Senior Executive- Revenue Planning & Strategy, Jiocinema