David Jani

Experience

• 

  Haymarket Publishing

  Jan 2008 - Jan 2008

  Work Experience (Autosport)

  Working with this premier motorsport title I helped the staff writers to research upcoming features, assisted with the preparation of print articles and edited retrospective articles for the magazine.

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  Net Communities

  Nov 2010 - Feb 2011

  Junior Content Editor (ITProPortal)

  At Net Communities I wrote and posted editorial content for company websites ITProPortal and Thinq. I additionally contributed to the company’s social media profiles and attended press conferences on behalf of ITProPortal.Achievements:- Publication of breaking news content- Increasing organic traffic through keyword optimisation- Improving site visibility through social media strategy- Managing outsourced content writers- Writing product reviews

• 

  Rostrum Communications

  Feb 2011 - Feb 2011

  Work Experience

  With Rostrum I was introduced to day-to-day PR work. I assisted with the drafting of press releases, monitored news for client coverage and prepared press briefing documents.

• 

  Home Learning College

  Jun 2011 - Nov 2012

  Marketing Executive

  During the year and a half that I spent with this leading education organisation I took on many crucial operational roles within the marketing team. I assisted with the writing of content for the website, in addition to key promotional material, played an essential part in preparing digital marketing assets (such as emails and banners) for distribution online and monitored the company’s daily social media activity.Achievements:- Assisting with the launch of the company's new website- Promoting and enhancing the following of the company's online community- Designing and implementing CRM strategy to improve retention- Implementing SEO optimised content across the website- Training of Apprentices- Creating content for new eLearning assets and product pages Lihat lebih sedikit

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  Vaughan Systems

  Jan 2013 - Jul 2017

  English Teacher

  Using the highly successful and demanding Vaughan method, I taught English language grammar, pronunciation and vocabulary building skills to Spanish students. I have also had the privilege of working on some of the company's most advanced courses such as the 20 week intensive Masters program and professional business English courses which have an additional focus on written English in work scenarios and presentation skills. As a teacher of the English language working with students from major national and international enterprises every week, I have been able to sharpen my understanding and application of English grammar, my personal communication skills, my creativity using English and also my ability to respond to challenges quickly and effectively.Achievements- Professional presentation skills training- Team Leader of company's 20-week Executive Masters programme- Teacher training for business English course and Executive Masters programme- Working with top-level executives both in-office and in-company to train English proficiency Lihat lebih sedikit

• 

  FloraQueen

  Jul 2017 - Apr 2019

  Continuing to work with FloraQueen, my role was expanded to take responsibility for the production and planning of key content assets, in alignment with the goals of the Marketing, SEO and Web Traffic team, in addition to managing its translation and implementation across all six website language domains of FloraQueen.Tasks:- Creation of content in English to be translated into other domain languages- Planning of top-of-funnel content strategy to increase organic visibility and engagement - Assisting in the creation of a new brand strategy and tone of voice for the company- Management of multilingual domains- Setting and managing deadlines for translations, ensuring timely delivery of key marketing assets- Creation, management and implementation of multilingual content across the FloraQueen portfolio of sites- Relationship management between the company and external translation agency- SEO research and optimisation of key landing pages- Blog creation and publication- Researching and implementing improvements to Blog Wordpress CMS and onscreen display- Blog community building- Assisting with the hiring of new staff writers- Creation of assets to support new digital content Achievements - Improving Social implementation through the use of management tools such as HootSuite- Setting up and managing the implementation of multilingual CMS tools to improve workflow between the company and the external translation agency- Creation and management of new workflow structures between FloraQueen and the external agency- Implemented subscriptions and new newsletter triggers on the blog with new retention workflow, initially with Mailchimp and later Selligent - Authoring and production managing new eBooks Lihat lebih sedikit As the person responsible for the English language content on the .COM website I work on numerous writing and content management tasks to assist the Marketing and Content team, including: - SEO page content optimisation- SEO keyword research - Writing the English text for new products on the website- Implementing content across domains using the company's bespoke CMS - Providing written content to improve the website UX in collaboration with the IT department- Modifying website content to fit a consistent style- Creating website content style guides- Social media posting and monitoring - The creation of content for the company blog- Translating text from Spanish- Preparing text for CRM and onsite campaigns- Writing the weekly and monthly e-commerce newsletters in English- Brainstorming campaign content with the rest of the content and marketing team- Working with influencers to promote the brand through Instagram and backlinking- Managing and uploading foreign language content for other site domainsAchievements: - Creating a new product style guide for all international site domains- Ensuring timely delivery of key campaign assets- Increasing leads and sales to the .COM page through the implementation of optimised content and targeted keywords. - Improving organic traffic to the blog and .COM page Lihat lebih sedikit

  • Chief Editor

    Jun 2018 - Apr 2019

  • English Content Editor

    Jul 2017 - Apr 2019
• 

  Leadtech Group

  Apr 2019 - Jan 2021

  English Content Specialist

  My key responsibilities at Leadtech focused on:- Creating copy across a range of different business verticles- Working as a lead writer across several verticles- Writing SEO and SEM content across more than 100 websites- Brainstorming and researching new content ideas and concepts- Producing over 2,000 words per day- Writing video scripts for YouTube ads- Generating urgent articles in response to breaking news and developments - Researching keywords and user intent for blog posts, product pages and customer emails- Proofreading website legal texts such as terms and conditions, privacy and cookie policies- Correcting and optimizing translated texts- Interacting with SEO, Design, Frontend and Backend Dev teams to produce wide range of content Lihat lebih sedikit

• 

  Gartner

  Jan 2022 - now

  Researching and writing content for Capterra, GetApp, and SoftwareAdvice to provide essential insights that help SMEs make growth-focused, strategic, business decisions.Some of my core responsibilities include the following:- Ideating research to analyse business trends in marketing and cybersecurity- Writing and preparing surveys for research analysis- Creating research reports for English-speaking sites (US, UK, and CA) and ebook content based on survey findings - Liaising with marketing partners to support media promotion of survey data- Reviewing and editing localised reports and providing feedback as lead analyst - Representing company brands on podcasts and webinars to promote research findings and offer business insights- Drafting scripts and presenting video and audio content for YouTube Lihat lebih sedikit

  • Senior Content Analyst (Capterra, GetApp, Software Advice)

    Mar 2025 - now

  • Content Analyst (GetApp, Capterra & Software Advice)

    Jan 2022 - Mar 2025