
Adrian Dobre
Marketing Specialist

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About me
Brand & Visual Designer
Education

Spiru Haret, Brasov
2006 - 2009Bachelor's Degree Psychology 9Psychology

"Dumitru Panaitescu Perpessicius" Braila
2001 - 2005High School Philology 8.70Philology

Scoala generala Mihaile Sadoveanu, Braila
1992 - 2000Gradution Exam Regular/General High School/Secondary Diploma Program
Experience

VirusPhoto
May 2007 - Oct 2009Marketing Specialist· Coordinate new product launches.· Coordinate with the design team the commercial materials necessary for the products.· Ensure that the commercial strategy and the offer is implemented according to the business decisions.· Track current sales taking into account the main KPIs.· Sales estimates.· Study the results and carry out ad hoc studies related to sales.

Vodafone Romania
Apr 2008 - Apr 2009Telesales Agent· Retention for Vodafone customers;· Offering solutions tailored to personal or business needs;· Answer questions about rates, subscriptions, prepaid cards, technical details, network and more.

PSI Romania
Jan 2010 - Jul 2013Project Coordinator & Team LeaderManaging a team of 15 members;Coordinating local projects and with Marketing and communication activities having the mission to improve the health status of Romanians from vulnerable categories or those with low incomes;It also targets the LGBT community, motivating the informal leaders of the MSM community in 10 cities to send risk reduction messages to the communities they come from. For the same purpose, messages are promoted on the Internet, through a dedicated portal, an electronic newsletter and a website containing information and recommendations regarding the sexual health of MSM. Show less

Arvato Services
Apr 2011 - Apr 2012Customer Service AgentSupport and provide superior service via phone for the airline company "Airberlin" for the italian and english line

Herbagetica
Aug 2014 - Apr 2015Digital Marketing & Web/Graphic Designer• Design concept for: Rebranding campaign, catalogues, flyers, brochures, banners, web pages, presentations, newsletters, videos, etc.;• Defining, Implementing and Monitoring of the overall Digital Marketing Strategy for achieving the objectives;• Development and Implementation of Social Media initiatives and Integrated Marketing Campaigns;• Creating, updating and maintaining the www.herbagetica.ro website, blogs and Landing Pages;• Monitoring newsletters and improving eMail campaigns. Show less

IBM
Oct 2015 - Mar 2017Digital Marketing & Social Media Strategist• Managing the WW and local Campaigns- Leverage of WW digital tactics focusing on response generation through assets promotion (infographics,white papers, videos, eBooks etc.);.• Management of budgets for various digital campaigns: content syndication, paid search, native advertising, GDN banners;.• SEO, email promotion, response capturing, retargeting /remarketing;• Interlock with 3rd parties’ partners and agencies;• Constant digital campaign optimization;• Web Traffic Reporting and Digital Dashboard Creation- extract of regular and on demand customized traffic reports;• Prepare SoMe Editorial Plan and posts on local social networks and accounts;.• Engage influencers and SMEs to boost IBM messages and communication over social networks;.• Administrate SoMe channels (Branded Accounts) and regularly post messages to increase brand awareness. Show less

SynerTrade
Apr 2017 - Sept 2019Cloud System Consultant• Led projects for major international clients, managing all aspects of project delivery.• Managed Source-to-Pay (SRM, P2P, S2C) applications, improving procurement workflows and system efficiency.• Spearheaded change management processes and conducted incident and problem resolution using Jira.• Wrote governance handbooks to standardize processes and ensure compliance.• Conducted on-site client visits to align system capabilities with client needs and provide• Technical Skills: Jira for change, incident, and problem management; familiarity with cloud-based S2P applications and reporting using SQL for system performance tracking. Show less

Cepres GmbH
Nov 2019 - Dec 2020Digital Marketing Strategy• Conducted market research to identify new revenue opportunities and understand consumer behavior.• Developed and maintained brand messaging, producing and editing content for various company outlets including social media, blogs, and presentations.• Managed comprehensive digital strategies, improving SEO by 30% and social media engagement by 20%.• Technical Skills: SEO (on-page, off-page), Google Analytics, Google Tag Manager, email marketing, and social media strategy.

UpstairsSpecial.com
Apr 2020 - nowDigital Designer• Designed logos, websites, and apps across various industries including financial, arts, and NGOs.• Developed cohesive brand identities and visual guidelines.• Focused on intuitive UI/UX design principles, enhancing user experiences for web and mobile applications.• Managed early digital marketing strategies including SEO, Google Analytics, and social media campaigns before shifting focus entirely to design work.• Maintained consistent and clear communication with clients, ensuring project alignment and satisfaction.• Technical Skills Acquired: Advanced skills in Figma, Adobe Illustrator, and front-end web development (HTML, CSS). Show less

Accenture
Dec 2024 - nowGraphic & Visual Design Senior Analyst• Design and format client-facing proposal documents with a strong emphasis on B2B communication and clarity.• Create impactful infographics and transform complex data into clear, visually compelling content.• Collaborate with cross-functional teams to develop creative concepts tailored to specific client goals.• Ensure brand consistency across all deliverables while maintaining high design standards.• Leverage Adobe Creative Suite, PowerPoint, and Word to produce professional, on-brand visuals.• Navigate a fast-paced, hybrid work environment — blending structure and creativity to deliver precise, high-impact solutions. Show less
Licenses & Certifications

Driving License
Romanian PoliceAug 2008
Volunteer Experience
Team Coordinator
Issued by Consiliul Local al Tinerilor (CLT) Braila on Jan 2003
Associated with Adrian Dobre
Languages
- enEnglish
- itItalian
- geGerman
- spSpanish
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