Trevor Armel

Experience

• 

  University of North Texas

  Dec 2010 - Dec 2011

  Account Executive
• 

  American Advertising Federation

  Apr 2011 - May 2012

  Chapter President
• 

  Verizon

  Jun 2011 - Aug 2011

  Executive Communications Intern
• 

  Southwest Airlines

  Jan 2012 - Jul 2012

  • Crafted marketing plan for the product launch of Southwest Airlines' first ever online merchandise store: the Freedom Shop. Involved coordinating external promotional channels, implementing analytic tracking system for performance evaluation, and devising long-term strategy for product development supported by competitive marketplace research• Led branding components for the University of Texas Athletics sponsorship which involved working with multiple agencies to produce and deliver creative for in-stadium, print, and digital mediums Show less • Managed inflight menu project from inception to completion with customer-wide visibility on 3300 flights a day• Analyzed competitor creative messaging in the out of home medium and provided best practice recommendations to Senior Leadership for future strategy development• Worked with GSD&M, VML, Idea Planet, and Cramer-Krasselt to seamlessly collaborate print, digital, and experiential advertising for the Southwest and AirTran brand• Provided production support on all television, video, photo shoots, and branded entertainment projects with a variety of tasks including employee approvals, casting, logistics, prop management, and legal approvals• Led ticket jacket creative refresh project to align new advertising print strategy with in-airport branding experience, translating a high-level concept into customer-facing collateral (with a production quantity around 12 million per quarter) Show less

  • Advertising Contractor

    May 2012 - Jul 2012

  • Advertising Intern

    Jan 2012 - Apr 2012
• 

  MRM

  Jul 2012 - Feb 2018

  Reporting to the President of North America, this net-new role supports regional new and organic business growth activity from pre-RFI and initial phases through RFP, Chemistry, Pitch, Contracting, and Onboarding engagements, acting as the connection between executive stakeholders, business discipline leads in Strategy, Account, Creative, Technology, Performance, Media, Relationship Marketing, Operations, Studio/Production, Finance, and the Global Growth team which extends across 40+ offices worldwide.• Drove proposal development to effectively communicate agency value proposition, experience, and proposed solution—efforts exceeded $10 million in direct revenue• Doubled as overflow account service to convert organic network leads from global McCann Worldgroup clients, including Mastercard and 3M• Developed case study and content library to detail agency performance against key capabilities and industries• Served as agency communication lead, coordinating with local leadership and corporate communications personnel to develop internal messaging (e.g., all hands meetings, agency announcements, etc.) and external communications (e.g., social media strategy and management, PR outreach, etc.)• Led MRM // McCann social media efforts to drive community and industry awareness, fortify the internal recruiting pipeline, and extend agency culture initiatives; social channel engagement increased over 250% throughout tenure• Launched first 3% Conference for McCann Worldgroup to help promote creative leadership diversity• Received the MRM Global Honors award for the cultural contributions out of 3000 employees globally Show less • Supported Verizon Wireless’ B2B Sales Enablement team to equip sales personnel with custom marketing support in over 20 industries and horizontal themes• Coordinated with cross-functional agency team on high-visibility branding initiatives, collateral development, partner program support, photo production, tradeshow support and messaging development• Served as key agency representative during Verizon’s company-wide rebranding initiative, which included collaborating with digital/brand AORs to help establish a B2B-specific identity and executing a full-scale material refresh of over 200 deliverables across different mediums• Managed development and strategic evolution of B2B sales materials to support Samsung KNOX, Windows 8, BlackBerry 10 + BlackBerry Enterprise Service 10 and other enterprise mobility platform launches; provided the Verizon sales force with acclaimed customer-centric materials that facilitated impactful sales transactions Show less

  • Senior Business Development Manager

    Jul 2016 - Feb 2018

  • Business Development Manager

    May 2014 - Jul 2016

  • Senior Account Executive

    Nov 2013 - May 2014

  • Account Executive

    Jul 2012 - Oct 2013
• 

  McCann Enterprise

  Feb 2018 - Dec 2020

  Business Development Lead

  Reporting to the CEO, I was the new business and marketing lead for McCann Enterprise, McCann Worldgroup’s B2B and corporate centre of excellence.• Led agency pitch processes sustaining a 65% conversion rate of high-profile, sustaining new business wins• Spearheaded agency repositioning and brand refresh initiative, launching new competitive positioning and identity across all marketing and business materials• Improved agency pitch process, introducing new tools such as bespoke pitch websites that have successfully created chemistry in procurement-driven reviews• Led initiative to creatively re-package agency IP to help productise strategic offering• Key agency representative in McCann Worldgroup UK Growth Council, creatingcross-agency collaboration and support• Implemented new creative awards strategy leading to increased recognition and profile, including Brand Strategy and B2B Marketing Agency of the Year distinctions• Inducted into The Drum's BD100, a ranking of the UK's top business developers three years in a row Show less

• 

  McCann Worldgroup

  Jan 2020 - Jan 2021

  Expert, Sustainability Global Practice

  The Sustainable Global Practice is a sustainability-focused consultancy unit within McCann Worldgroup.Key projects included:• Helped define the network's long-term sustainability vision and project roadmap• Proposed and spearheaded global carbon analysis project across 200+ offices worldwide

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  Forest Stewardship Council

  Jan 2021 - now

  • Director of Marketing

    May 2023 - now

  • Programme Manager, Marketing

    Jan 2021 - Jun 2023