Lingling Leng

Experience

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  蓝色光标

  Apr 2011 - Jun 2016

  Senior Account Manager

  - Manage clients, and maintain daily communication with clients to ensure all the projects been executed consistently with planning;- In charge of team management, incl. internal manpower coordination, compensation management etc.;- Allocate internal and external resources, including third party management;- Build up or optimize crisis handling process, raising from media and customer side; Tailor made media relationship maintenance plan.Client Portfolio: BMW--Crisis management and media relationshipJaguar Land Rover--Regional and dealer PR communication, regional media relationship managementInfiniti--CRMSiemens--Brand communicationReckitt Benckiser--Product communicationLianjia Group--Brand & product communication, top management image build up, media relationship and crisis management Show less

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  佳杪仕品牌管理咨询(北京)有限公司

  Jun 2017 - Jul 2020

  Account Director

  Reported to GM. Team/Project leader. Leading PR agency of BYTON, coordinated with other agencies globally, taking charge of strategy delivery, content planning, media relationship and crisis management- To shape the core product label as the “Next-generation Smart Device”. Led BYTON M-Byte World Debut at CES @LV, BYTON M-Byte Global Premiere at IAA, China Debut Ceremony, Plant Highlights Comm. and product USP daily comm.- To build up brand reputation. Deep brain storm on brand name and brand claim as well as brand store comm. Drove the projects of Brand Launch, Brand Night, A-level Auto-show, Brand Store Opening.- To maintain comm. on corporate and C-level executives. Strategically selected properplatforms for executives, incl. industry summit, forums, media outlets. Tailor-made speech and following-up media reports accordingly- To establish worldwide influential media matrix. Conducted respective engagement basing on fundraising needs and media category Show less

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  北京镁伽机器人科技有限公司

  May 2021 - now

  • Branding & Marketing Director

    Sept 2021 - now

  • PR Comm. Lead

    May 2021 - Sept 2021