Lingling Leng

Lingling Leng

Senior Account Manager

Followers of Lingling Leng147 followers
location of Lingling LengChaoyang District, Beijing, China

Connect with Lingling Leng to Send Message

Connect

Connect with Lingling Leng to Send Message

Connect
  • Timeline

  • About me

    Branding & Marketing Director

  • Education

    • 北京语言大学

      2007 - 2011
      学士 Chinese Language and Literature Ranked the 1st for the overall 4 years during college

      National scholarship; The first scholarship at university level for 2 years; Beijing outstanding volunteers;

  • Experience

    • 蓝色光标

      Apr 2011 - Jun 2016
      Senior Account Manager

      - Manage clients, and maintain daily communication with clients to ensure all the projects been executed consistently with planning;- In charge of team management, incl. internal manpower coordination, compensation management etc.;- Allocate internal and external resources, including third party management;- Build up or optimize crisis handling process, raising from media and customer side; Tailor made media relationship maintenance plan.Client Portfolio: BMW--Crisis management and media relationshipJaguar Land Rover--Regional and dealer PR communication, regional media relationship managementInfiniti--CRMSiemens--Brand communicationReckitt Benckiser--Product communicationLianjia Group--Brand & product communication, top management image build up, media relationship and crisis management Show less

    • 佳杪仕品牌管理咨询(北京)有限公司

      Jun 2017 - Jul 2020
      Account Director

      Reported to GM. Team/Project leader. Leading PR agency of BYTON, coordinated with other agencies globally, taking charge of strategy delivery, content planning, media relationship and crisis management- To shape the core product label as the “Next-generation Smart Device”. Led BYTON M-Byte World Debut at CES @LV, BYTON M-Byte Global Premiere at IAA, China Debut Ceremony, Plant Highlights Comm. and product USP daily comm.- To build up brand reputation. Deep brain storm on brand name and brand claim as well as brand store comm. Drove the projects of Brand Launch, Brand Night, A-level Auto-show, Brand Store Opening.- To maintain comm. on corporate and C-level executives. Strategically selected properplatforms for executives, incl. industry summit, forums, media outlets. Tailor-made speech and following-up media reports accordingly- To establish worldwide influential media matrix. Conducted respective engagement basing on fundraising needs and media category Show less

    • 北京镁伽机器人科技有限公司

      May 2021 - now
      • Branding & Marketing Director

        Sept 2021 - now
      • PR Comm. Lead

        May 2021 - Sept 2021
  • Licenses & Certifications

    • Cambridge English Language Assessment---BEC Higher

      Cambridge University, National Education Examination Authority
      Dec 2016
    • 宝马培训师

      宝马汽车
  • Honors & Awards

    • Awarded to Lingling Leng
      The National Scholarship The Ministry of Education Sep 2009
  • Volunteer Experience

    • Consultant

      Issued by A Better Community Consultant on Mar 2010
      A Better Community ConsultantAssociated with Lingling Leng
    • Volunteer

      Issued by Shanghai Expo on Aug 2010
      Shanghai ExpoAssociated with Lingling Leng