Carlos Fortiz

Carlos Fortiz

Country Manager

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location of Carlos FortizMexico City Metropolitan Area

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  • Timeline

  • About me

    Sales Director LATAM and Caribbean at The NOCO Company

  • Education

    • Instituto Politécnico Nacional

      1986 - 1990
      Bachelor of Engineering (BEng) Chemical Engineering 82%

      Activities and Societies: Co-Captain of the VolleyBall School Team Dissertation titled “Polymers Modification to improved apparent density and porosity”, 1991.

    • Universidad La Salle, A.C.

      -
      Master of Business Administration (M.B.A.) Marketing/Marketing Management, General 94%

      Dissertation titled “Effects of Vendor Management Inventory On Cash Flow”, 2006. Published in Advanced Logistics for Auto Parts, October 2007.

  • Experience

    • The Goodyear Tire & Rubber Company

      Oct 1992 - May 2003
      Country Manager

      Fully P&L responsibility, took over an ExPat after He was promoted to a USA opportunity.Introduced in the Mexican market the air springs product line and support the transplant of the Goodyear facility from Green OH USA to San Luis Potosi Mexico.Two strong digits revenue and earnings growth year after year for 10 consecutive years, turning around the company numbers from previous administration.

    • Exide Technologies, LLC

      Oct 2006 - Jul 2015
      VP and GM Mexico and Export

      Fully P&L responsibility, turning around the company situation from red to black numbers after the first year of responsibility.After the first year, 8 consecutive years of strong double digit growth in revenue and earnings year after year, going from 13000 batteries sold to 70000 per month.Main achievement were to get 100 % share of all Sam's clubs in Mexico and switching Duracell car batteries from JCI/LTH/Clarios to Exide.

    • Continental

      Aug 2015 - May 2019
      Sales and Product Industrialization Director
    • NOCO

      Jun 2019 - now
      Sales Director LATAM

      Battery Accessories

  • Licenses & Certifications

    • Business Of Service Administration

      ITESM Campus Ciudad De Mexico
    • International Development Program

      J&J International
    • Marketing

      ITESM Campus Estado De Mexico