Alta Mihartescu

Experience

• 

  Corus Entertainment

  Nov 2012 - Mar 2020

  Associate Creative Director

  Brands:Global TV, Global News The Morning Show, Hallmark, History, HGTV, National Geographic, National Geographic Wild, SHOWCASE, NICKELODEON, H2, SLICE, TELETOON, Treehouse, W Network, YTV, BBC Canada, Cartoon Network, Disney Channel, Disney Junior, Disney XD, DIY Network, DTOUR, FOOD Network, CMT, COOKING Channel, COSMO TV, ABC Spark, Action, FYI, IFC, [adult swim] and others.➤ Managed and guided a team of designers and developers covering creative development and design production on a multi-platform level (broadcast on-air, studio, social, post-production) with the purpose of creating more revenue streams for the business by enhancing the viewer engagement and experience and create dynamic real-time links between web and television.➤ Focused on initiating innovative brand development solutions while maintaining the integrity of Corus' dynamic portfolio of brands, making full sense of the existing technology.➤ Research and share best practices and emerging technologies in design and visual communication➤ Maintained regular and open communication between the creative agency, technology, marketing, and sales teams to create the best viewer and user experience.➤ Guided design research activities and led the creation of graphics automation products for effective and efficient implementation of a large portfolio of national and international brands.➤ Constantly evaluate the quality and performance of the graphics products.➤ People manager in charge of hiring the best talent, setting departmental annual goals, coaching staff, managing employee performance and compensation decisions, planning, workload management, and handling disciplinary actions, as required. Show less

• 

  TD

  Mar 2020 - now

  Head of the Creative Services at MONEYTALK, overseeing Art, Post-Production, and Creative Development within the Strategic and Editorial Content Services Group at TD Wealth.Fostered a culture of creative excellence and collaborationOverseen creative efforts of the teams to ensure they are on strategy, on schedule, and meet high creative standardsEstablished appropriate expectations and provided objective feedback.Performed reviews, assigned annual goals, and determined strengths, growth opportunities, goals, and ambitions.Comfortable sharing and defending the strategic, aesthetic, and communication choices made for the work created by my teams.Prepared for shoots and utilized resources (time, budget, and talent), appropriately to ensure the greatest value possible for each shootEnabled best in class studio and field capabilities, optimized for the line of business- currently covering live shows, social engines, radio, podcasts, live to tape, post-production projects, and photography in studio and on field.Managed internal partner relationship strategies to enable collaboration and leverage capabilities of other enterprise functions, driving alignment among relevant stakeholders.Managed external vendor relationships to achieve project fulfilment including budgetary considerations.Consistently delivered innovation opportunities.Acted as a subject matter expert in all art, design, videography, social, digital, and broadcast channels providing leadership on brand, strategy, planning functions, and analytics.Worked closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverage company's operating model to maximize efficiency, effectiveness and scale.Kept abreast of emerging issues and trends.Proactively identified key business opportunities, research and recommend enhancements, modifications, developed strategies to achieve recommendations and work closely with team to execute and implement. Show less Serving in TD Wealth's Strategic and Editorial Content Group - embedded news, media, and creative agency MoneyTalkBrands:MONEYTALK GO https://moneytalkgo.com/MONEYTALK DIY https://www.moneytalkgo.com/diy/MONEYTALK LIVE https://www.moneytalkgo.com/topic/moneytalk-live/Multiplatform brand and workflows builder - e-magazine, newsroom, social, web, broadcast.Design, Operations & Roadmap for Vizrt installation. (Video wall & Graphic Design)Design and build solutions for live and studio operational efficiency.Design and build automated data visualization solutions in collaboration with AI / advanced analytics teams.Art direction for digital and broadcast productions. Create advertisement spots to promote business’ services and products on multi platforms. Redesign the website UX, art, functionality and layout in collaboration with internal and external parts for increased engagement and client acquisition. Responsible for MoneyTalk brand governance and evolutionOriginal music for media - ad campaigns, and social media posts.Added to our portfolio Moneytalk DIY sub-brand and launched a new e-magazine and a social media engine.Added to our portfolio MoneyTalk Live, a financial show that goes live every weekday at noon within TD’s WebBroker direct investing platform. Manage studio Windows computer network. Recruiting and hiring the best talent for art and design departmentManage a team of senior illustrators, designers, animators, and video editors. People manager.Attract, recruit, and develop talent within my group through mentorship and coaching constantly building on a creative culture. Show less

  • Creative Director

    Nov 2023 - now

  • Art Director

    Mar 2020 - Nov 2023