Kris Hansen

Experience

• 

  The Wichita Eagle

  Jun 1981 - Jan 1982

  Reporter

  I was a reporter for daily newspaper in Wichita, KS.

• 

  St. Francis Regional Medical Center

  Apr 1982 - Nov 1984

  Editorial Supervisor

  I wrote for, edited and produced newsletters, magazines and collateral for St. Francis, then a 860-bed hospital in Wichita, KS, and now known as Via Christi Hospital. I also helped handled media relations. I was hired as a staff writer and promoted a year later.

• 

  Rush-Presbyterian-St. Luke's Medical Center

  Nov 1984 - Dec 1986

  Assistant Manager, Philanthropy and Communication

  I proposed, researched, arranged photography, wrote and edited articles for magazines, newsletters, collateral and speeches for one of the nation's leading hospitals, with 1,100 beds at the time.

• 

  American Hospital Association

  Dec 1986 - Oct 1989

  Staff Specialist, Public and Member Communications

  I proposed and created the “Smoking and Hospitals Are a Bad Match!” resource package, which became one of AHA’s best-selling individual products. I created the AHA’s “Elect to Protect Medicare” campaign, generated 100,000 constituent letters and winning an IABC Gold Quill Award of Merit.

• 

  Illinois Masonic Medical Center

  Oct 1989 - Jul 1996

  Manager, Marketing Communications

  I directed marketing communications for Illinois Masonic, then a 500-bed comprehensive hospital that was one of the largest in Illinois. I directed marketing communications, managed a $500,000 budget, supervised staff and vendors, and oversaw production of TV, radio, print, outdoor and direct-mail advertising and research. I co-created the “Play Like A Pro” helmet safety campaign, generating 15 million impressions for an institutional cost of $4,000. The campaign won a 1993 IABC Gold Quill Award of Excellence.I created an ad campaign that generated 25 percent of the new business to an established medical practice at Masonic, resulting in high niche-market awareness. I created a Hispanic marketing campaign that generated 35,000 enrollees in a health membership program. Show less

• 

  DePaul University

  Jul 1996 - now

  Keeping brand tenets and communication goals in mind—and often creating them-- I have served as a contributing editor, feature writer, copy editor and proofreader for print and electronic publications at DePaul University. DePaul Magazine won numerous awards while I was on staff. I have researched and written copy for marketing materials, including brochures, email, print and broadcast advertising, websites and social media. During my tenure, DePaul grew from 17,000 to 24,000 students. As a communication strategist, I created the communications plan for DePaul’s year-long centennial celebration, including an image advertising campaign and multiple videos. I co-created the marketing plan for University Center of Chicago, a new 18-story shared residence hall, exceeding rental targets by over 50 percent. I created DePaul’s primary social media accounts, including Facebook (now 50K+followers), Twitter (now 11K followers), Instagram, LinkedIn and Google+ pages. I co-created and grew DePaul’s Social Media Working Group to 170 members, wrote DePaul’s social media guidelines (cited by Charlene Li in her book, Open Leadership), and co-created a quarterly social media workshop. Show less

  • Manager, Community and Government Relations

    Mar 2022 - now

  • Associate Director, Corporate and Employer Outreach

    Mar 2019 - Mar 2022

  • Associate Editor, Alumni Communications

    Nov 2016 - Feb 2019

  • Internal Consultant, University Marketing

    Jan 2000 - Nov 2016

  • Director of University Relations

    Jul 1996 - Dec 1999