
Danielle Hayes
English Language Teacher

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About me
Looking for a senior role in social media, content creation, or copywriting
Education

Performance Preparation Academy
2010 - 2011One year intensive Musical Theatre Musical TheatreI spent one year studying under some of the industries top professionals in Singing, Drama, and many forms of dance. I participated in an end of year showcase, in which I performed solo pieces in all three disciplines. Whilst there I also gained my ATCL Teaching Diploma in Speech and Drama, Theatre Arts,and Communication Skills.

Pendleton College
2008 - 2010BTEC National Diploma (Advanced Level) Musical TheatreActivities and Societies: Contemporary Choir, Various performances including musicals, concerts, and plays

Liverpool John Moores University
2011 - 2014Bachelor of Arts (BA) Honours Education Studies and Early Years 1stActivities and Societies: Liverpool Jets Cheerleading Squad Module studied:First year (level four)From principals to practiceDevelopment in the early yearsActive learning in HEPoverty and social exclusionSnapshots of educationSecond year (level 5)Developing employment skillsInvestigating educationCommunication, language and literacyChildren and education: from print to screenCreativity in the early yearsThird year (level 6)Independent project (topic:The Gender Imbalance in the Primary… Show more Module studied:First year (level four)From principals to practiceDevelopment in the early yearsActive learning in HEPoverty and social exclusionSnapshots of educationSecond year (level 5)Developing employment skillsInvestigating educationCommunication, language and literacyChildren and education: from print to screenCreativity in the early yearsThird year (level 6)Independent project (topic:The Gender Imbalance in the Primary Classroom and How this is Perceived to Affect Boy's Learning)National and international issues in the early yearsEducation and social changeHealth and therapeuticsContemporary issues in primary schools Show less
Experience
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ECC (Japan)
Aug 2014 - Jul 2016English Language TeacherI worked across 5 different schools in the Kansai area, teaching English to students between the ages of 2 - 70 years old. I also taught on ECC's Intensive course -SENKA, which saw me creating my own lesson plans and engaging the students much more than the regular classes allowed.

The Bolton News
Apr 2016 - Sept 2016Weekly Columnist WriterI was the author of a weekly column based around Japanese culture and life in Japan. My articles were published in a subsidiary paper of The Bolton News - "The Post". My articles are also published online.I had creative control over the topics I wrote about, meaning I had to plan accordingly and create interesting and informative articles each week.

IPS: Inspired Performance Solutions
Oct 2016 - Oct 2017Social Media Executive and CopywriterKey Responsibilities:- Working with the Social Media Manager to create a social strategy for multiple brands managed by the agency across various platforms, including both B2C and B2B brands- Writing blog posts, email marketing copy, static website copy, and sales copy across a range of luxury brands (both B2C and B2B)- Analyzing stats and performance to advise future strategy and presenting the findings to clientsReason for leaving - Relocation

Freelance
May 2017 - Dec 2019Content Strategist and Social Media MarketerKey Responsibilities- Sourcing and pitching new and potential clients through cold emailing with personalized plans for their business followed up with sales calls and bespoke packages- Creating content strategies and adapting existing ones to help businesses increase their reach, conversion rates and to solidify brand voice- Writing a range of blog content, including data-driven long-form articles, managing social media accounts, and writing compelling sales copy for websites, email campaigns, and social media postsReason for leaving - Desire to work in a team over as a freelance individual Show less

By Gamers For Gamers
Jun 2019 - Apr 2021EditorKey Responsibilities:- Organizing daily management of the company’s flagship site with 2 million visitors each month (using monday.com, WordPress CMS, Slack, Google Analytics, ahrefs, and Search Console)- Working with other departments (Social, SEO, and video) to create cohesive content strategies, support cross-department initiatives, and maintain a strong brand voice across assets- Creating cornerstone and reactive content for WePC.com and other BGFG brands, stream live video content, and appear in scripted video content on a regular basis- Represent the company and wider brand at industry events, making new contacts and interviewing specialists (CES 2020)Achievements:- Took flagship site from 550k visitors a month to 2 million- Launched our live streaming video content to tap into a new market for us, reached Twitch Affiliate in the first month, and the live-stream team just hit 800+ live viewers in latest stream- Represented the company during our first (and sadly only, due to coronavirus) industry event at CES 2020 in Las VegasReason for leaving - Furloughed due to Coronavirus Show less

THG
Apr 2021 - Nov 2022Senior Content Executive - CommandI previously worked as a Senior Content Executive at THG heading up the digital marketing and branding of Command, an amazing new gaming nutrition innovation from Myprotein.I specialise in big idea creative thinking, building communities through social media, and working with big brands to create awesome partnerships.At the end of 2021 I was nominated for Newcomer of the Year within the Nutrition division thanks to my contributions to the Command branding and marketing throughout my first year with the company. Show less

Horizon Union
Feb 2023 - Jul 2024Social Media ManagerHorizon Union is a creator-first esports organisation. We work collaboratively with creators, helping them pursue their long-term aspirations whilst cultivating an international affinity for their brands and our partners.We launched to work hand-in-hand with creators globally in order to capitalise on the world of esports authentically. Our mission is simple: we drive long-term strategies for brands we believe in, using our expertise as a powerhouse for talent and gaming.The Horizon Union team comprises 45+ diverse, talented micro and macro creators who create high-quality content en-masse via an always-on strategy, that perfectly compliments our esports teams and content offerings. Show less

SocialChain
Aug 2024 - Dec 2024Senior Creator
Licenses & Certifications
- View certificate

Social Media Marketing
SO ME AcademyFeb 2017 - View certificate

Marketing Strategy: SEO Content Writing
LinkedInNov 2022 - View certificate

Content Marketing: Newsletters
LinkedInMay 2021 - View certificate

Email Marketing: Strategy and Optimization
LinkedInApr 2021 - View certificate

Building Online Communities
LinkedInJul 2021
Languages
- enEnglish
- jaJapanese
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