
Lisa G.
Eastern Regional Sales Manager

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About me
Founder, CEO @ The New Avenues | MBA in Strategic Management
Education

Suffolk University - Sawyer Business School
2001 - 2003MBA Strategic Management 3.98Activities and Societies: Global Travel Seminars in Barcelona Spain and Prague, The Czech Republic Author of first Case Study written and published in the Sawyer School of Business Management

Pacific Lutheran University
1991 - 1995BFA CommunicationsAssignment Editor, Morning News for KPLU/ NPR,Assignment Editor, Evening News for ABC News affiliate KOMO News 4Editor of School of Journalism NewspaperLead News Anchor for PLU TVAssociated Students of PLU - Elected AmbassadorStudy Abroad student at the University of London
Experience

STRETCH ISLAND FRUIT COMPANY
Jan 1998 - Jan 1999Eastern Regional Sales Manager* Profitably maximized sales with a diverse group of accounts in all channels of distribution including, Kroger, Ahold, Delhaize, Publix, Sysco, United Natural Foods, Whole Foods, Trader Joe's, "5- A Day Campaign", National School Lunch Program resulting in a +78%Increase in Year Ending 1998* Negotiated, developed and managed all promotional programs * Sold key initiatives to diverse customer decision makers, ensuring strategy executions which supported business plan objectives

Lightlife Foods, Inc.
Jan 1999 - Jan 2004NE, MW Regional Sales ManagerEastern Regional Sales Manager• Managed broker network Eastern US from ME to FL• Grew existing business +26% . Developed and managed 4 national partnership programs through Ahold, Delhaize, Kroger and Publix • Accomplished 90 % distribution of all new product launches• Developed annual promotional programs with retailers thru Nielsen, IRI and SPINS Data• Opened new channels of distribution through National School Lunch Programs; C-Stores; & Fenway Park• Lightlife Foods sold to ConAgra 2003 Show less

Www.lisamoon.com "A Food Lover's Paradise"
Jan 2003 - Jan 2006EntrepreneurFounder and Principal• Founder of Internet and drop-ship gourmet and natural food retailer• Sourced and negotiated contracts with vendor network and sold over 200K products• Contracted with a central distribution warehouse in Ohio• Business Development through marketing and advertising campaigns with Amazon and Google• Managed and built drop ship business for 4 years, partnered with web design model of #1 online hardware supplier. Leadership strengths• Sold company 2006

"Original Nuthouse Brands"
Feb 2004 - Dec 2005Regional Sales Manager - EastSpearheaded the acquisition of $30M in new distribution across prominent retailers including Publix, Walmart, Target, Costco, Delhaize, Duane Reade, Whole Foods, and Ahold Company, focusing on the private label snack business segment.Managed and directed a team comprising four Regional Sales Managers and 32 grocery and natural brokers, fostering cross-functional alignment to optimize resource allocation.Achieved a year-over-year sales increase of $11.7M, representing a growth rate of 5.9% over the previous year, through strategic initiatives:Engineered a distribution campaign targeting market voids, resulting in enhanced market share across all key accounts.Generated an additional $4M in revenue above the company's net sales objective by:Developing a comprehensive plan that prioritized the most profitable SKUs and top-performing accounts.Effectively managing budgets and implementing account-specific marketing programs tailored to volume and profitability metrics. Show less

Organic Trade Company Holland B.V.
Sept 2007 - Sept 2010US Sales ManagerManaged Distributor and Retail Sales Team. Team consisted of 4 Business Managers, 4 Distribution Sales Teams and Business Analyst with annual Sales Volume exceeding $30M Accountable for team strategy, sales, forecasting, and profitability. Developed strategic partnerships with key executives throughout supply chain and customer base and gained in-depth knowledge of their business operations, Led cross-functional teams in designing tactical sales initiatives and implementing key account management methodologies. Defined aggressive sales goals and developed business plans to achieve results. Flexible and responsive in updating plans as needed to meet company objectives and market conditions. Show less

Truco Enterprises, LP
Oct 2010 - Sept 2014Director of National Accounts2010 -$6M in Sales2013-$61M in New Business 2014 - $65M in New BusinessLead and Manage top performing account for Truco Enterprises with Walmart National and Walmart Global teams. Consistently exceed aggressive sales and profitability goals delivering positive ROI results. Manage day to day operations for National and Global Teams to achieve positive results, respond quickly to changing business conditions, manage brand image and operate within budget guidelines. Leadership, business development and contract negotiation strengths. Show less

Deep River Snacks
Nov 2014 - Aug 2016VP Retail SalesTier 1 Sales Professional"Because we give a Chip"

3grams Food Group, LLC
Aug 2016 - nowFounder, CEOAt 3grams Food Group, we're passionate about revolutionizing the culinary experience. Partnering with culinary innovators, we specialize in building and crafting food brands that tantalize taste buds and redefine dining expectations. Our mission is clear: to curate exceptional flavors with premium ingredients, elevating every mealtime moment. Join us in shaping the future of food culture, one delicious bite at a time.

The New Avenues
Aug 2019 - nowFounder, CEOWelcome to The New Avenues, where we excel as a leading online wholesaler dedicated to providing top-quality branded consumables for the AAFES online drop ship program at www.shopmyexchange.com. Our mission is simple yet profound: "Connecting Military Families with Extraordinary Food." With a steadfast commitment to excellence and a passion for serving those who serve our nation, we strive to deliver exceptional products and unparalleled service. Join us on our journey to make a meaningful difference in the lives of military families across the globe. Show less
Licenses & Certifications
- View certificate

Generative AI: The Evolution of Thoughtful Online Search
LinkedInMar 2024 - View certificate

What Is Generative AI?
LinkedInMar 2024 - View certificate

Customer Experience Leadership
LinkedInJan 2024 - View certificate

Nano Tips for Creating an AI Prompt Library for Marketing Professionals with Ross Simmonds
LinkedInJan 2024 - View certificate

Streamlining Your Work with Microsoft Copilot
LinkedInMar 2024 - View certificate

Learning Microsoft 365 Copilot
LinkedInMar 2024 - View certificate

Visual Storytelling in PowerPoint
LinkedInMar 2024 - View certificate

Connecting Thought Leadership to Sales and Lead Generation
LinkedInMar 2024 - View certificate

Adopting the Habits of Elite Performers
LinkedInMar 2024 - View certificate

The Habits of Successful Marketers
LinkedInJan 2024
Volunteer Experience
Volunteer
Issued by Genesis Women's Shelter & Support on Jul 2017
Associated with Lisa G.Member Board Of Directors
Issued by Food Scholarship Association - North Texas on Jan 2019
Associated with Lisa G.Member
Issued by Texas Retailers Association on Jan 2018
Associated with Lisa G.Fundraising Volunteer
Issued by Day 7 Fitness Academy on Jan 2012
Associated with Lisa G.Budget Committee, Finance & Reconciliation Committee, Nomination Committee
Issued by Texas Congress of Parents & Teachers (Texas PTA) on Jan 2023
Associated with Lisa G.Co Chairman - The Ebby House
Issued by DALLAS JUNIOR FORUM INC on Jan 2018
Associated with Lisa G.
Languages
- enEnglish
- koKorean
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