Lisa G.

Lisa G.

Eastern Regional Sales Manager

Followers of Lisa G.2000 followers
location of Lisa G.Flower Mound, Texas, Estados Unidos

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  • Timeline

  • About me

    Founder, CEO @ The New Avenues | MBA in Strategic Management

  • Education

    • Suffolk University - Sawyer Business School

      2001 - 2003
      MBA Strategic Management 3.98

      Activities and Societies: Global Travel Seminars in Barcelona Spain and Prague, The Czech Republic Author of first Case Study written and published in the Sawyer School of Business Management

    • Pacific Lutheran University

      1991 - 1995
      BFA Communications

      Assignment Editor, Morning News for KPLU/ NPR,Assignment Editor, Evening News for ABC News affiliate KOMO News 4Editor of School of Journalism NewspaperLead News Anchor for PLU TVAssociated Students of PLU - Elected AmbassadorStudy Abroad student at the University of London

  • Experience

    • STRETCH ISLAND FRUIT COMPANY

      Jan 1998 - Jan 1999
      Eastern Regional Sales Manager

      * Profitably maximized sales with a diverse group of accounts in all channels of distribution including, Kroger, Ahold, Delhaize, Publix, Sysco, United Natural Foods, Whole Foods, Trader Joe's, "5- A Day Campaign", National School Lunch Program resulting in a +78%Increase in Year Ending 1998* Negotiated, developed and managed all promotional programs * Sold key initiatives to diverse customer decision makers, ensuring strategy executions which supported business plan objectives

    • Lightlife Foods, Inc.

      Jan 1999 - Jan 2004
      NE, MW Regional Sales Manager

      Eastern Regional Sales Manager• Managed broker network Eastern US from ME to FL• Grew existing business +26% . Developed and managed 4 national partnership programs through Ahold, Delhaize, Kroger and Publix • Accomplished 90 % distribution of all new product launches• Developed annual promotional programs with retailers thru Nielsen, IRI and SPINS Data• Opened new channels of distribution through National School Lunch Programs; C-Stores; & Fenway Park• Lightlife Foods sold to ConAgra 2003 Show less

    • Www.lisamoon.com "A Food Lover's Paradise"

      Jan 2003 - Jan 2006
      Entrepreneur

      Founder and Principal• Founder of Internet and drop-ship gourmet and natural food retailer• Sourced and negotiated contracts with vendor network and sold over 200K products• Contracted with a central distribution warehouse in Ohio• Business Development through marketing and advertising campaigns with Amazon and Google• Managed and built drop ship business for 4 years, partnered with web design model of #1 online hardware supplier. Leadership strengths• Sold company 2006

    • "Original Nuthouse Brands"

      Feb 2004 - Dec 2005
      Regional Sales Manager - East

      Spearheaded the acquisition of $30M in new distribution across prominent retailers including Publix, Walmart, Target, Costco, Delhaize, Duane Reade, Whole Foods, and Ahold Company, focusing on the private label snack business segment.Managed and directed a team comprising four Regional Sales Managers and 32 grocery and natural brokers, fostering cross-functional alignment to optimize resource allocation.Achieved a year-over-year sales increase of $11.7M, representing a growth rate of 5.9% over the previous year, through strategic initiatives:Engineered a distribution campaign targeting market voids, resulting in enhanced market share across all key accounts.Generated an additional $4M in revenue above the company's net sales objective by:Developing a comprehensive plan that prioritized the most profitable SKUs and top-performing accounts.Effectively managing budgets and implementing account-specific marketing programs tailored to volume and profitability metrics. Show less

    • Organic Trade Company Holland B.V.

      Sept 2007 - Sept 2010
      US Sales Manager

      Managed Distributor and Retail Sales Team. Team consisted of 4 Business Managers, 4 Distribution Sales Teams and Business Analyst with annual Sales Volume exceeding $30M Accountable for team strategy, sales, forecasting, and profitability. Developed strategic partnerships with key executives throughout supply chain and customer base and gained in-depth knowledge of their business operations, Led cross-functional teams in designing tactical sales initiatives and implementing key account management methodologies. Defined aggressive sales goals and developed business plans to achieve results. Flexible and responsive in updating plans as needed to meet company objectives and market conditions. Show less

    • Truco Enterprises, LP

      Oct 2010 - Sept 2014
      Director of National Accounts

      2010 -$6M in Sales2013-$61M in New Business 2014 - $65M in New BusinessLead and Manage top performing account for Truco Enterprises with Walmart National and Walmart Global teams. Consistently exceed aggressive sales and profitability goals delivering positive ROI results. Manage day to day operations for National and Global Teams to achieve positive results, respond quickly to changing business conditions, manage brand image and operate within budget guidelines. Leadership, business development and contract negotiation strengths. Show less

    • Deep River Snacks

      Nov 2014 - Aug 2016
      VP Retail Sales

      Tier 1 Sales Professional"Because we give a Chip"

    • 3grams Food Group, LLC

      Aug 2016 - now
      Founder, CEO

      At 3grams Food Group, we're passionate about revolutionizing the culinary experience. Partnering with culinary innovators, we specialize in building and crafting food brands that tantalize taste buds and redefine dining expectations. Our mission is clear: to curate exceptional flavors with premium ingredients, elevating every mealtime moment. Join us in shaping the future of food culture, one delicious bite at a time.

    • The New Avenues

      Aug 2019 - now
      Founder, CEO

      Welcome to The New Avenues, where we excel as a leading online wholesaler dedicated to providing top-quality branded consumables for the AAFES online drop ship program at www.shopmyexchange.com. Our mission is simple yet profound: "Connecting Military Families with Extraordinary Food." With a steadfast commitment to excellence and a passion for serving those who serve our nation, we strive to deliver exceptional products and unparalleled service. Join us on our journey to make a meaningful difference in the lives of military families across the globe. Show less

  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer

      Issued by Genesis Women's Shelter & Support on Jul 2017
      Genesis Women's Shelter & SupportAssociated with Lisa G.
    • Member Board Of Directors

      Issued by Food Scholarship Association - North Texas on Jan 2019
      Food Scholarship Association - North TexasAssociated with Lisa G.
    • Member

      Issued by Texas Retailers Association on Jan 2018
      Texas Retailers AssociationAssociated with Lisa G.
    • Fundraising Volunteer

      Issued by Day 7 Fitness Academy on Jan 2012
      Day 7 Fitness AcademyAssociated with Lisa G.
    • Budget Committee, Finance & Reconciliation Committee, Nomination Committee

      Issued by Texas Congress of Parents & Teachers (Texas PTA) on Jan 2023
      Texas Congress of Parents & Teachers (Texas PTA)Associated with Lisa G.
    • Co Chairman - The Ebby House

      Issued by DALLAS JUNIOR FORUM INC on Jan 2018
      DALLAS JUNIOR FORUM INCAssociated with Lisa G.